Specialty Equipment Market Association – or SEMA, as it’s better known – is a aftermarket auto show held each fall in Las Vegas. Though the now-infamous show started off as a couple aftermarket equipment companies gathering to promote their wares, over the last several years, it’s grown in popularity. Now even OEMs like Mercedes-Benz, Scion, and Hyundai all embrace the aftermarket tuner mentality. For the first time ever, Digital Trends Cars team will be on the show floor covering all the highlights from this year’s show. While we’ve already seen some cool stuff, surely the best is yet to come. So be sure to check back often.