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Best Sony TV Black Friday Deals: Sales to shop now

Though Black Friday’s over for another year, we’re still feeling excited at the Sony TV Black Friday deals going on right now. A well-respected brand for good reason, Sony makes some of the best TVs around — but they’re rarely discounted. That changes during the Black Friday deals season with some great discounts going on. That’s why we’re focusing on Sony TVs here, so you can save big. With many retailers discounting the brand, read on while we take you through all the best deals out there on Sony TVs. Whether you’re looking for something budget-friendly or a Sony TV to add to your home theater setup, there’s a deal here for you.

Sony X80K Series 4K Google TV — From $450

The Sony 50-inch X80K LED 4K Smart TV against a white background.

Sony makes some solid budget-friendly TVs for a name brand, and the X80K Series 4K television is a reasonably priced smart TV available in a wide array of different sizes. This set runs on the Google TV software platform, so you’ve got access to all of the top streaming apps and content libraries along with the Google Assistant AI built right in. That allows you to control the TV using voice commands (via the voice remote) and sync it up with other Google smart devices like a Nest smart speaker or hub. The X80K Series 4K TV sports some other Sony touches as well, including support for Dolby Vision HDR and Dolby Atmos sound, 4K X-Reality PRO that upscales legacy content for a 4K display, Triluminous Pro for a wider color spectrum, Motionflow XR for a blur-free picture, and exclusive picture-enhancing features for PlayStation.

The Sony X80K Series 4K Google TV is available in a wide array of sizes from 43 inches to 85 inches, making it a good (and affordable) choice for just about any room. All of them are on sale right now with early Black Friday prices starting as low as $450.

Sony 55-inch X75K Series 4K Google TV — $480, was $550

An angled shot of the 65-inch Sony X75K 4K TV.

If a 55-inch TV is what you’re after but you want something a bit cheaper than the Sony X80K 4K TV, check out the Sony X75K Series. These two UHD Google TVs are very similar, with the X75K being last year’s model and the X80K featuring some relatively minor updates. The Sony X75K is still a very solid 4K television, though, not to mention a great value while it’s still in stock (TV makers tend to update these things yearly, with older models disappearing from shelves pretty quickly afterward). Its Google TV software gives you voice control and smart home integration via Google Assistant, while Sony’s 4K Processor X1, 4K X-Reality PRO, and Motionflow XR deliver a clear and smooth Ultra HD image with good motion handling. It lacks the Triluminous Pro feature found on the newer X80K Series, resulting in slightly less color accuracy, but considering its much lower price, that’s a sacrifice that you may be willing to make.

The 55-inch Sony X75K Series 4K Google TV is on sale right now for $480, giving you a discount of $70 and making this one $100 cheaper than the 55-inch Sony X80K Series model. Want to go bigger? The 65-inch Sony X75K is also on sale for $580 ($120 off), which is $120 less than the comparable X80K Series.

Sony Bravia XR A80K 4K OLED Google TV — From $1,300

A Sony A80K 4K OLED TV sits on a table with an ocean in the background.

More dedicated home theater enthusiasts should consider upgrading to an OLED TV like the Sony Bravia XR A80K Series. OLED, short for organic light-emitting diode, features self-lit pixels rather than traditional backlighting, which results in a gorgeous picture with the deeper contrast than you’ll find on even a QLED TV. In layman’s terms, black will actually look black and not gray, because parts of the panel can be completely unlit while other parts are showing a picture. The Bravia XR A80K can also upscale your older content to look better than ever before (something Sony TVs are known for doing quite well), and Bravia TVs also feature exclusive enhancements when hooked up to a PlayStation 5, making this a great TV for gaming. Other nice features to see include HDMI 2.1 ports and a 120Hz refresh rate, and although it’s a Google TV, the Bravia XR A80K also has Alexa built in if you prefer Amazon’s smart helper over Google Assistant.

Sony 65-inch Bravia XR A90J 4K OLED Google TV — $2,500, was $2,800

Sony Bravia XR A90J 4K OLED TV with a first-person shooter video game on the display next to a PlayStation 5.
Riley Young/Digital Trends

There’s no denying that OLED televisions can get expensive, but if you’re a die-hard cinephile and you want the cream of the crop, then the Sony Bravia XR A90J 4K HDR OLED TV is up there. Along with its stunning 4K OLED display, this TV features Sony’s Cognitive Processor XR to deliver a stunningly realistic picture, as noted in our review. Other novel technologies include XR OLED Contrast Pro and XR Triluminous Pro Color, which work together to deliver color depth and dynamic contrast that no LED or QLED panel can rival. And, of course, XR 4K Upscaling ensures that your older non-4K media will still look beautiful. HDMI 2.1 ports, a 120Hz refresh rate, and PS5-exclusive features mean that your games will look great, too, while support for modern HDR formats including Dolby Vision let you get the most out of modern HDR content. The Sony Bravia XR A90J 4K OLED TV pretty much has it all, and while it’s not cheap, early Sony TV Black Friday deals take a nice chunk off its sticker price.

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Lucas Coll
Deals and News Writer
Lucas Coll has been a freelance writer for almost a decade and has penned articles on tech, video games, travel, cars, and…
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Sony 2022 X90K 4K LED TV.

You should be ready to spend a significant amount of cash if you want a massive display for your home theater setup, but you might as well take advantage of TV deals to enjoy some savings along the way. Here's an example -- the 85-inch Sony Bravia XR X90K 4K TV is $300 off from Best Buy, bringing its price down to $2,000 from $2,300 originally. It's still not what you'd describe as affordable, but since a lot of other shoppers will want to get this 4K TV for cheaper than usual, you should push through with your purchase as soon as you can.

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First things first -- if you're thinking about buying a TV this large, you'll need to check our guide on what size TV to buy. If the 85-inch Sony Bravia XR X90K 4K TV will fit in your available space, there's not much else that will look better there. The TV's 4K Ultra HD resolution will display content with realistic colors and sharp details, while Sony's Cognitive Processor XR will provide intelligent TV processing to make images match how people see the real world. Its XR 4K Upscaling feature, meanwhile, will allow you to watch everything in 4K resolution.

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It's always a good time to upgrade your home theater setup if your budget allows, especially since you can enjoy savings through the TV deals of the different retailers. Here's a recommendation if you need one -- the 55-inch Sony X75K 4K TV, which already provides amazing value for its original price of $500, is down to $450 from Best Buy following a $50 discount. We're not sure how much time you've got left to take advantage of this offer though, so if you don't want to miss out, you should push through with the purchase immediately.

Why you should buy the 55-inch Sony X75K 4K TV
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Get this 50-inch QLED 4K TV for $300 in the Best Buy 3-Day Sale
TCL 5-Series 4K QLED Google TV sits on an entertainment center in a living room.

Should you go with a QLED TV, an OLED TV, or whichever kind happens to be on the best sale when you're looking to buy? It's the kind of question we're asking a lot around here. This sale from Best Buy, featuring the 50-inch TCL 5-Series QLED 4K TV, is hoping you're in the QLED camp. Or, at least, the whatever is on the best sale crowd. Typically $380, you can get your 50-inch TCL 5-Series QLED 4K TV for only $300 as part of the Best Buy 3-Day Sale. That's $80 worth of reasons to buy a fantastic QLED TV today.

Why you should buy the 50-inch TCL 5-Series QLED 4K TV
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