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Cyber Week Sony TV deals: Save up to $3,000

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Sony Bravia 7 Review
Zeke Jones / Digital Trends
This story is part of Digital Trends' Cyber Monday coverage 2025

Discounts are everywhere with the arrival of Cyber Week. Sony just so happens to be a brand that’s seeing a lot of markdowns on popular TVs, headphones, soundbars, and other tech products, and one of the best places to find the top Sony TV deals is Best Buy. Right now, as part of the company’s Cyber Week promos, you’ll be able to save up to $600 on select Sony TVs, including its 65-inch flagship QD-OLED TV, the Sony A95L. 

You can also find great Sony TV markdowns when looking through Amazon deals and Walmart deals. It’s hard to say how long these discounts are going to hang around though, so if you’ve been thinking of treating yourself to a nice new Sony TV, or you plan on giving a loved one of the best Sony LEDs for Christmas, there’s no better time to start shopping than today.

Our Top Pick: Sony 98-inch XR X90L — $5,000 $8,000 38% off

Sony 65-inch Bravia XR X90L LED 4K Google TV product image.
Sony

Sometimes you just need a TV that’s enormous. We get it. That’s why we’ve chosen to highlight this insane Best Buy markdown on the Sony 98-inch XR X90L. Get ready for bright and bold picture quality, great motion handling, and access to all the best apps via Google TV.

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Sony 55-inch Bravia 3 Series — $600 $700 14% off

The Sony Bravia 3 Series.
Best Buy

The Sony 55-inch Bravia 3 Series is only $100 off at Best Buy today, but this entry-level LED still delivers great picture and sound quality for a fraction of the cost of other Sony TVs.

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Sony 55-inch Bravia 8 Series — $1,400 $1,700 18% off

The Sony Bravia 8 Series in a living room.
Best Buy

The one and only OLED in Sony’s 2024 TV lineup is also getting a great discount for Cyber Week at Best Buy. Save $300 when you purchase this gorgeous set, and get ready for some of the best HDR-driven picture you’ve ever seen.

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Sony 75-inch Bravia 7 Series — $1,800 $2,400 25% off

Sony Bravia 7 Review
Zeke Jones / Digital Trends

You know what sounds good? Saving $600 on an incredible Sony mini-LED TV. We had the opportunity to review the Bravia 7 Series earlier this year, and we were blown away by its arresting brightness and terrific contrast. It’s also a fantastic TV for gaming.

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Sony 65-inch XR A95L — $3,000 $3,400 12% off

The Sony 65-inch Bravia XR A95L OLED 4K Google TV in a modern-styled living room.
Sony

Let’s not beat around the bush: we love the Sony A95L. We took this TV for a test drive not too long ago, and literally everything about it (save for the high price) was perfect. In fact, we gave it a perfect score. And for Cyber Week, you’ll be able to take $400 off this TV when you order it through Best Buy.

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How to choose a Sony TV during Cyber Week

When looking through Sony products, there are a few key things to keep an eye on to ensure you’re getting the best deal possible. First and foremost, you can always save a few extra dollars by going with a refurbished product. These are the TVs, soundbars, and other items that have been returned and have gone through extensive repairs and certifications. Once the products go back on digital and brick-and-mortar shelves, you’ll be able to capture them for far less than you would a brand-new device.

It’s also a good idea to stay on top of the many deals roundups we generate on a daily basis. We’re always looking for the best TV deals, and often, we’ll find TVs that cost less than $1,000 and some sets that even cost less than $500! We have a number of expert reviews for Sony TVs, too, including newer models like the Bravia 7 Series and Bravia 8 Series.

How we chose these Cyber Week Sony TV deals

It’s our mission to locate the best deals on all consumer tech, but when it comes to Sony TVs, there are specific criteria we pay attention to. Namely, does the TV deliver excellent picture quality, is it good for gaming, and what other noteworthy features make one of these TVs unique? We’ve also had the opportunity to test a number of these sets, and our expert reviewers put these gadgets through rigorous playback to see how bright and colorful these TVs can get.

We want to make sure our readers are getting the absolute best prices possible on these Sony products. A few dollars off is a good start, but nothing compares to hundreds and thousands! We also go out of our way to highlight unique Sony TVs, such as the monolithic 98-inch 90L Series (which has a $3,000 discount!) and the premium A95L QD-OLED, a marvel of modern TV technology.

Michael Bizzaco
Former AV Contributor
Michael Bizzaco has been selling, installing, and talking about TVs, soundbars, streaming devices, and all things smart home…
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