Skip to main content

Peacock: AFC Wild Card game ‘biggest live-streamed event in U.S. history’

The promo screen for the Kansas City Chiefs and Miami Dolphins on the Peacock streaming service.
Phil Nickinson / Digital Trends

Not that you really needed any more evidence, but the era of live sports on streaming services isn’t going anywhere anytime soon. To wit: Peacock — the streaming service owned by NBCUniversal — says that the January 14 NFL postseason game between the Kansas City Chiefs and Miami Dolphins was the “most-streamed live event in U.S. history.”

While we’re a little inclined to take streaming numbers with some skepticism, we’re also inclined to believe that statement, for a number a reasons. First is that more people are streaming than ever before. And that number is likely to continue to climb for the foreseeable future. Second is that this AFC Wild Card game was (mostly) only available on Peacock. It wasn’t on NBC’s broadcast channels, unless you were in the teams’ hometowns of Miami or Kansas City. The game was available on NFL+, however.

And third is that Peacock is sourcing Nielsen for its stats.

Also helping things were the numerous storylines within the game itself. Miami was hot earlier in the year, but it’s struggled in the playoffs in recent years. (And again this year, losing 26-7 to the Chiefs.) Kansas City has had another powerhouse season behind its near-legendary coach, Andy Reid. It was the fourth-coldest game on record, as evidenced by Reid’s frozen mustache.

And, of course, there’s Taylor Swift.

So the game had all the makings of a must-watch live event, which worked out perfectly for Peacock. Here are some numbers on that front:

  • According to Nielsen, the game reached a total of 27.6 million viewers.
  • It peaked at an average of 24.6 million viewers in the second quarter, between 9:15 p.m. and 9:30 p.m. ET.
  • That average goes up to 26.3 million when you include the NBC stations in Miami and Kansas City (where the game was available on broadcast TV), as well as the NFL+ service.
  • Peacock says it’s the largest single day of audience usage since the streamer launched in mid-2020.
  • And Peacock says the game was the “most-streamed event ever in the U.S.” with an average minute audience (that’s known as an AMA) of 23 million viewers across Peacock, NBC in the teams’ home markets, and on NFL+ on mobile devices.

That last number is interesting because we can compare it with other recent NFL events. Super Bowl LVII, which aired on Fox in February 2023, averaged 7 million streams. And Super Bowl LIV, which aired on NBC in February 2022, had an AMA of 6 million, which increased to 11.2 million if you count “co-viewing” from connected devices.

So, yeah. More people streamed the Chiefs-Dolphins than ever before. Look for that trend to continue. That was the only game of this postseason to see exclusivity on a streaming service, however.

Super Bowl LVII is scheduled for 6:30 p.m. ET on Sunday, February 11. It’ll be broadcast on CBS, and also be available on Nickelodeon and Paramount+.

Editors' Recommendations

Phil Nickinson
Section Editor, Audio/Video
Phil spent the 2000s making newspapers with the Pensacola (Fla.) News Journal, the 2010s with Android Central and then the…
Thunder vs Lakers live stream: How to watch the game online
LeBron James walks off the basketball court.

The NBA will honor the legacy of Dr. Martin Luther King Jr. by celebrating the iconic figure's messages during each broadcast. The final game on MLK Day features Shai Gilgeous-Alexander and the Oklahoma City Thunder traveling West to play LeBron James and the Los Angeles Lakers inside Arena. The game airs on NBA TV at 10:30 p.m. ET/7:30 p.m. PT on January 15.

The Thunder have been one of the best surprises of the season and have a legitimate chance to secure a top 3 seed in the Western Conference. Meanwhile, the Lakers are fighting for seeding in the Play-In Tournament, so they will be looking to win several games to enter the top 6. The game will be nationally televised on NBA TV. Even without cable, there are ways to access NBA TV.

Read more
Spurs vs Hawks live stream: How to watch the game online
Trae Young runs off the court with his hand up.

On Martin Luther King Day, the NBA will honor the legendary civil rights leader during every broadcast. One of the featured games on MLK Day pits Victor Wembanyama and the San Antonio Spurs against Trae Young and the Atlanta Hawks inside State Farm Arena in Georgia. The game tips off on TNT at 3:30 p.m. ET/12:30 p.m. PT on January 15.

The future is bright for the Spurs because of Wembanyama. However, the team around him is not good, as the Spurs are in last place in the Western Conference. Meanwhile, the Hawks got off to a rocky start and remain a few games under .500. If Atlanta keeps losing, expect the Hawks to trade away some of their top players and start the rebuild.

Read more
Bills vs Steelers live stream: Can you watch the game for free?
A quarterback runs and throw the ball in an NFL game.

Both just four wins away from securing the ultimate NFL prize, the Buffalo Bills and Pittsburgh Steelers meet in just an hour in an AFC Wild Card showdown. The game starts at 3:30 PM ET today, Monday, January 14, after yesterday's original 1 PM start was rescheduled due to bad weather, and will be televised nationally on CBS, but if you don't have cable or can't get to a TV, there are several ways you can watch a live stream of the game, including a handful of free options. Here's a guide on everything you need to know to watch the Bills vs Steelers online in the US.
The Best Way to Watch Bills vs Steelers

Fubo is going to give you exactly what you need here. Not only does it include your local CBS channel in Buffalo and Pittsburgh, but it has it available live in more markets than any other streaming service. Additionally, Fubo's "Pro" plan includes 180-plus total channels for plenty of other sports and entertainment, 1,000 hours of cloud DVR in case you want to record and watch the game later, and the ability to stream simultaneously on 10 different screens at home. And perhaps most importantly, it comes with a free seven-day trial so you can watch the Bills vs Steelers and the rest of the NFL playoff games this weekend at no cost.

Read more