Like OnePlus, Oppo is now a Hasselblad camera partner too

By Andy Boxall February 14, 2022

Oppo has joined forces with camera experts Hasselblad in a three-year partnership deal, where the plan is to improve mobile photography together. If you’re thinking you’ve heard this before, you’re correct, because nearly a year ago OnePlus announced a very similar deal. That came just a few months before Oppo and OnePlus decided to integrate the two companies in order to share technology and resources, and the new Hasselblad partnership with Oppo is an extension of this move.

The pair will work together on research and development, mainly around refining the natural color performance of Oppo’s cameras, all through its Hasselblad for Mobile technology which can currently be seen on the OnePlus 9 Pro. Oppo says it intends to further enhance the color science of mobile photography, but does not go into detail about any other advancements, or mention any Hasselblad-led hardware changes for future smartphones. However, this is something OnePlus has suggested will eventually happen.

What we do know is the first iteration of Oppo’s Hasselblad Camera for Mobile will arrive on the next Oppo Find X flagship smartphone, which is expected to be the Find X4. Whether Oppo has had time to alter the Hasselblad Camera for Mobile experience from the version that’s part of OnePlus’s camera isn’t clear. It’s also worth noting that this isn’t a mode that can be switched on and off, but rather something that’s baked into the camera’s software.

The Hasselblad software won’t be the only exciting camera development for the Find X4 either. The phone will be the first to include Oppo’s own MariSilicon X Neural Processing Unit (NPU) which is solely dedicated to imaging and takes the photo-related Artificial Intelligence (A.I.) processing away from the main chip. Oppo has already confirmed its next flagship phone will use the Qualcomm Snapdragon 8 Gen 1, and that the phone will arrive before the end of March.

Where does this leave OnePlus? Hasselblad’s technology is part of the OnePlus 10 Pro, which has yet to launch outside China, and there’s nothing to indicate Oppo’s announcement will change anything for the duration of its own three-year agreement. However, because it’s already a year into it, it will expire before Oppo’s partnership comes to an end.

Editors' Recommendations

Topics

Senior Mobile Writer

Andy is a Senior Writer at Digital Trends, where he concentrates on mobile technology, a subject he has written about for…

Mobile

New OnePlus budget phone comes packing 2 super-rare features

OnePlus Nord N30 5G rear face.

OnePlus has introduced a new budget-priced phone for the U.S. market that includes some compelling hardware -- and a couple of rare conveniences. The OnePlus Nord N30 5G will set you back by $300 and is already up for preorders in the U.S., with a free pair of earbuds in tow.
Starting with the standout tricks, this phone comes with a microSD slot for storage expansion. It supports cards with up to 1TB storage capacity, which should be plenty if you are into capturing a lot of videos and high-resolution videos. Just keep in mind that microSD cards of 1TB capacity from reputed brands could cost as much as the phone itself.

Another notable perk is the presence of a 3.5mm headphone jack on the OnePlus Nord N30 5G. You don’t have to fork out extra cash on a USB-C to 3.5mm adapter or splurge on a Bluetooth audio wearable. However, there is more to this OnePlus phone than meets the eye, as some of its hardware perks defy its asking price by a huge margin.
You are greeted by a 6.7-inch Full HD+ (2400 x 1080 pixels) display with a 120Hz refresh rate. For comparison, Apple will charge you $800 for the iPhone 14 Plus, but it still keeps you limited to a slow 60Hz LCD screen. And there is no ugly notch to be seen here, as the selfie camera is neatly housed inside a dot-shaped cutout at the top.
Qualcomm’s octa-core Snapdragon 695 chipset powers this phone, paired with 8GB of RAM and 128GB of onboard storage. The battery capacity is also fairly generous at 5,000 mAh. Plus, you get support for 50-watt fast charging. OnePlus ships the fast charger in the retail package, just in case you’re irked by the bad precedent set by the thousand-dollar phones from Apple and Samsung.

Mobile

These OnePlus V Fold rumors just put the Pixel Fold to shame

Holding the partially open Oppo Find N2.

OnePlus teased plans of launching a foldable phone a few weeks ago, and it looks like the brand won’t pull any punches with its first outing.

According to 91Mobiles, the company’s first foldable phone — referred to as the OnePlus V Fold — will carry aggressive camera hardware borrowed from sister company Oppo’s Find X6 flagship. Add in some other impressive specs, and OnePlus' first foldable is shaping up to be a beast.
The OnePlus V Fold could have a killer camera

Mobile

The OnePlus Pad looks incredible — except for one peculiar thing

OnePlus Pad held in hand.

For years, there has been talk about OnePlus releasing a tablet. That day has finally come, and OnePlus now has the OnePlus Pad, which is officially launching on May 8. I’ve been using one for the past few weeks, and for the most part, the tablet looks great — though the software is a bit lacking.

However, I have some qualms about OnePlus’ decision to place a single, large camera sensor right smack dab in the top middle of a tablet that is designed for horizontal use. How did this not bother whoever came up with it? Maybe I’m using my tablets wrong, but I doubt it.
The OnePlus Pad has a very premium design