AMC CEO actually wants to allow texting in movie theaters

amc ceo actually wants to allow texting in movie theaters theater
wavebreakmedia / Shutterstock
Looking for a way to attract more millennials into the movie theater, AMC Entertainment CEO Adam Aron is considering the possibility of allowing moviegoers to keep their smartphones active during a movie in order to send text messages. Detailed in an interview with Variety, Aron is looking into a couple options. One option would be to set aside an area of the theater for people that constantly want to send text messages. The other option would be to setup specific text-friendly showings of a film so anyone in the theater could text away.

Explaining his reasoning for the potential policy change, Aron said “When you tell a 22-year-old to turn off the phone, don’t ruin the movie, they hear please cut off your left arm above the elbow. You can’t tell a 22-year-old to turn off their cellphone. That’s not how they live their life. 

He continued “At the same time, though, we’re going to have to figure out a way to do it that doesn’t disturb today’s audiences. There’s a reason there are ads up there saying turn off your phone, because today’s moviegoer doesn’t want somebody sitting next to them texting or having their phone on.”

It’s unclear how text-friendly theaters would be conveyed to consumers that want to avoid those showings. It’s likely that the majority of people attending a film would prefer not to be disturbed by the glowing light of a smartphone. Outside of texting, this policy change would likely open up the opportunity for movie goers to play games on their mobile devices as well as interact with social networks like Instagram during the movie.

At the moment, AMC is currently attempting an acquisition of Carmike Theaters. If the takeover is successful, AMC Entertainment will become the largest movie theater chain in the entire world. However, the company still has to get the approval of the Justice Department as well as a vote of approval from Carmike’s shareholders.

Movies & TV

LeBron James’ Space Jam 2 gets an official release date

LeBron James has brought on Black Panther director Ryan Coogler to produce his upcoming Space Jam sequel, with Terence Nance attached to direct the film. Space Jam 2 is expected to hit theaters in July 2021.
Home Theater

If you've got questions about Ultra HD Blu-ray, we've got answers

Ultra HD Blu-ray discs and players are a killer way to beef up your home theater. Here's everything you need to know about one of the most significant advances to hit home entertainment in years.
Home Theater

The first reactions to Captain Marvel are out of this world

Academy Award winner Brie Larson will play Captain Marvel in the upcoming Marvel Studios movie hitting theaters in March 2019. Here's everything we know about Marvel's first female-led superhero movie.
Gaming

Your PlayStation 4 game library isn't complete without these games

Looking for the best PS4 games out there? Out of the massive crop of titles available, we selected the best you should buy. No matter what your genre of choice may be, there's something here for you.
Movies & TV

The Obi-Wan Kenobi Star Wars spinoff might be a TV show, not a movie

After years of reports that Obi-Wan Kenobi would get his own Star Wars movie, rumors indicate that the fan-favorite Jedi Master might star in his own streaming television miniseries instead.
Home Theater

What’s new on Amazon Prime Video (March 2019)

Amazon Prime Video adds new titles each month that are available for free to all Prime members. Check out our list to find all the content hitting Amazon Prime Video in February and March, from new original series to classic films.
Home Theater

Charter’s Spectrum TV Essentials offers 60 live TV channels for $15 a month

Charter Communication's Spectrum TV Essentials is a package of 60 live TV channels for $15 per month designed to keep cord-cutters happy. But with no sports or major broadcasters, is it enough?
Home Theater

What’s new on Netflix and what’s leaving in March 2019

Our complete list of what's new on Netflix for March 2019 and which titles will be removed will help you catch up on your bingeing, and also ensure you don't miss any titles heading into the streaming ether.
Movies & TV

Hilarious new Kickstarter aims to fix Scorcese’s last scene in The Departed

A fan of The Departed and apparent hater of rat-as-symbolism imagery has launched a Kickstarter campaign to digitally erase the rodent from the end of Martin Scorsese’s 2006 movie.
Home Theater

What is Netflix Roulette, and how exactly does it work?

For years, educated viewers have been using Netflix Roulette to broaden their horizons. The web app can help you find movies and shows you'd never think to watch! What exactly is it, though, and how do you use it? We explain it all.
Movies & TV

ESPN Plus is a great sports companion. Here's everything you need to know

ESPN's streaming service, ESPN Plus, arrived in 2018. Despite appearances, ESPN Plus isn't a replacement for your ESPN cable channels, and it differs from other streaming apps in a few key ways. We answer all your questions in this guide.
Movies & TV

Jordan Peele’s The Twilight Zone series gets a creepy extended trailer

Get Out writer and director Jordan Peele is developing and hosting a reboot of the classic sci-fi anthology series The Twilight Zone for CBS All Access, and the show's new, creepy trailer introduces the first season's key cast members.
Movies & TV

How ‘invisible’ effects brought Winnie the Pooh to life in ‘Christopher Robin’

Christopher Robin earned an Academy Award nomination for the innovative way it merged Winnie the Pooh and other imaginary characters with its human cast in postwar London. Here's how visual effects studio Framestore worked its movie magic.
Movies & TV

2019 Oscar predictions: Who’s going to win, who should win, and who got snubbed

Will Roma finally give Netflix an Oscar? Can Bohemian Rhapsody translate its awards-season momentum into an Academy Award for Rami Malek? Will Black Panther get blanked? Here are our predictions for the 2019 Oscars.