Skip to main content

Disney CEO Bob Iger thinks you’ll gladly pay more for Disney+ than Apple TV+

Even though Apple TV+ is debuting the same month as Disney+, Disney CEO Bob Iger said he is not worried about his competitor’s lower price point — and he expects you won’t care about it either.

“We’re not really worried about competition in terms of pricing because we have such a unique product,” Iger told CNBC’s The Exchange on Tuesday. “We’re very, very different than any other service that’s out there.” 

Disney+ debuts on November 12 at $7 a month, while Apple plans to debut its Apple TV+ on November 1 at $4.99 per month. Even though Apple comes in at a lower price, it’s debuting with only eight TV series. Disney+, on the other hand, is starting with more than 600 TV shows and movies, including Star Wars, National Geographic content, classic Disney movies, and new original content created just for Disney+. 

Disney CEO Bob Iger
Disney CEO Bob Iger Image used with permission by copyright holder

Subscribers can expect new series like The Mandalorian, High School Musical: The Musical: The Series, a much different take on the popular Disney Channel original movie, a Lizzie McGuire revival starring an adult Hillary Duff, a short-form Muppets series, and reality programming such as The World According to Jeff Goldblum.

Iger told CNBC that the company would focus on its streaming service going in the future as the streaming wars heat up.

“There’s a whole other audience out there and there’s this migration that’s not going to slow down, it’ll going to speed up, in the direction of direct-to-consumer over-the-top services,” he said.

Disney won’t only be competing with Apple: NBCUniversal and WarnerMedia have also announced streaming services that will launch within the next year, adding even more choices to the already crowded streaming service market that includes industry leaders like Netflix and Disney-owned Hulu. 

Disney+ is off to a great start, though, as Morgan Stanley analyst Benjamin Swinburne projected that it could have 13 million subscribers by the end of 2020. 

It might already be guaranteed millions of subscribers is through a new partnership with Verizon that was announced on Tuesday, October 22. The partnership allows all new and existing Verizon Wireless customers on unlimited data plans to receive a year of Disney+ at no extra cost. Roughly half of Verizon’s existing 100 million wireless customers are eligible for the deal

Editors' Recommendations

Allison Matyus
Former Digital Trends Contributor
Allison Matyus is a general news reporter at Digital Trends. She covers any and all tech news, including issues around social…
How to delete a Disney+ profile
how to watch disney plus on vizio smart tv

Disney+ enrolled more than 10 million subscribers in the first 24 hours of launch. Although the release wasn't exactly seamless, users still have a lot to look forward to, with content from Marvel, Lucasfilm, Pixar, and National Geographic, not to mention Disney's extensive vault of classic films and Disney Channel original movies and shows. Oh, and don't forget high-profile shows like The Simpsons.

With such an enormous content library, Disney+ has something for everyone. And to make sure everyone in your home can take advantage of it, Disney+ allows you to set up to 10 distinct profiles so everybody using an account can access personal watchlists, save shows to watch later, and receive better recommendations via Disney’s algorithm. After all, your 3-year-old might not quite grasp the nuances of The Simpsons episodes the system recommends based on your watch history.

Read more
Apple Music TV is a new take on the 24-hour music video channel

If you miss the halcyon days of MTV in its prime, Apple thinks you might want to check out Apple Music TV. It's a free, 24-hour a day curated livestream of music videos, according to Variety, which will also feature live shows and events as well as chart countdowns and guests.

Limited to U.S. residents for now, the livestream can be accessed via the Apple TV app, on the web, and as a new tab within the Apple Music app on all supported devices. Given that the Apple TV app is now available on a huge variety of smart TVs and streaming media devices, there are going to be very few people who do not have access to Apple Music TV.

Read more
Watch these Apple TV+ originals for free while you’re staying at home
Hailee Steinfeld in Dickinson

Apple TV+, Apple's streaming service, is making a selection of its original programs available for anyone to watch for free, to keep people entertained while they are stuck inside due to the global outbreak of coronavirus, officially called COVID-19.

Hailee Steinfeld in Dickinson Image used with permission by copyright holder

Read more