Amazon and Best Buy shake hands and team up to sell smart TVs


Amazon and Best Buy are putting aside their rivalry for the time being, and instead teaming up in order to sell smart TVs powered by none other than Amazon’s Fire TV operating system. At a Best Buy store in Bellevue, Washington, the CEOs of the respective retailers, Jeff Bezos and Hubert Joly, unveiled their new collaboration. In total, the duo will sell 11 models of these TVs beginning this summer. The actual hardware will be provided by Toshiba, as well as Best Buy’s own brand, Insignia. Not only will you be able to buy these television sets in Best Buy stores and on its website, but also through

The move may seem strange given that the two retailers have traditionally battled for market share, but Bezos told reporters that despite the fact that the companies seem at odds, the two companies “trust each other,” which makes a “deeply integrated” partnership possible. And to be fair, Amazon and Best Buy have worked together in some capacity for many years — for example, you can find certain Amazon products like Kindles at Best Buy brick and mortar locations.

However, in this instance, Best Buy is the one with plenty to gain. As the Wall Street Journal notes, the new deal allows Best Buy access to Amazon’s expansive online customer base. “What’s new in this partnership is the depths of the physical integration between the software and the hardware,” Joly said. “The two companies are retailers but they’re also product companies.”

amazon best buy smart tv tech deals fire with 4k ultra hd and alexa voice remote

So what exactly can we expect from the new televisions? For starters, you’ll definitely have deep Alexa integrations — all TVs will come equipped with a voice-capable remote, and can also be controlled via your Echo device. You can ask Alexa to turn on the TV, change the channel, or find you a specific show to watch. It’s unclear as of yet exactly how much these television sets will cost, though it’s likely the case that they’ll be more expensive than the Fire TVs that Amazon made in partnership with Element in 2017. Those TVs, by the way, are sold out and will not be restocked.

“Amazon and Best Buy have a long history of working together, and today we take our partnership to a new level,” noted Amazon founder and CEO Jeff Bezos in a press release. “These Fire Edition smart TVs by Insignia and Toshiba deliver beautiful visuals and all the movies and TV shows you love, with an experience that gets better every day with Alexa.”

The first TV to launch will be the Fire TV Edition Toshiba smart TV, which will be made available at Best Buy this summer. Other models will soon follow in the U.S. Canadian customers will also be able to reap the fruits of this new partnership, though they’ll have to wait until later in 2018.

Home Theater

There isn’t a single good reason to buy Apple’s new AirPods

After nearly a three-year wait, Apple has finally announced a new version of its popular true wireless headphones, the AirPods. We had high hopes for vast improvements, but that's not what we got.
Home Theater

Hulu vs. Amazon Prime Video: Which streaming service is best for you?

It's hard to dispute Netflix's leadership in on-demand streaming video, it's not alone. Two great alternatives are Amazon Prime Video and Hulu; each with its strengths and weaknesses. Which one is better? We pick the winner.
Smart Home

Amazon cuts prices on Alexa-controlled Echo and Echo Dot bundles

Amazon cut prices on Alexa and Amazon Echo device bundles. The second-generation Amazon Echo and third-generation Echo Dot are bundled in discounted deals with the Amazon Smart Plug. The Echo and Echo Dot are also bundled together.

Amazon drops price of 65-inch Sony 4K Smart TV by $300 for March Madness

You can get a fantastic 65-inch Sony LED TV for $300 off right now, in what's best described as the perfect TV deal to lead you and your living room into this year's March Madness tournament.
Movies & TV

'Prime'-time TV: Here are the best shows on Amazon Prime right now

There's more to Amazon Prime than free two-day shipping, including access to a number of phenomenal shows at no extra cost. To make the sifting easier, here are our favorite shows currently streaming on Amazon Prime.

Amazon slashes prices on UE Boom and MegaBoom 3 Bluetooth speakers

With just the right combination of great sound, a rugged design, and an overall sleek aesthetic, the UE MegaBoom 3 is our favorite Bluetooth speaker. And Amazon is offering a rare discount on it right now.
Home Theater

Tipping point? Streaming subscribers outnumbered cable in 2018 for first time

2018 was a very good year for the entertainment business as a whole, but it was especially good for streaming companies like Netflix and Amazon, says a new report by the Motion Picture Association of America.
Movies & TV

Stranger Things season 3 is coming! Here’s everything we know so far

With a sophomore season as strong as its first, Stranger Things is now moving on to season 3. Here's everything we've learned so far about the Netflix series' upcoming third season, premiering in July 2019.
Home Theater

Here’s what’s new on HBO and what’s leaving in April 2019

Whether you're a cable lifer or a staunch cord cutter, there's never been a better time to get down with premium TV. April 2019 brings Game of Thrones season 8, BlacKkKlansman, and Crazy Rich Asians to HBO.
Home Theater

TCL drops the price of its 75-inch 6-Series 4K Roku TV to $1,500

March is a great time for TV deals, and we've got a whopper: TCL has taken $300 off the price of its superb 75-inch 6-Series 4K HDR Roku TV, making it $1,500. That's the lowest price ever on this affordable TV.
Movies & TV

Comcast launches Xfinity Flex, a $5-a-month service aimed at cord cutters

For $5 a month, Xfinity Flex gives existing Xfinity internet subscribers a 4K- and HDR-ready set-top box that can stream video from YouTube, Netflix, Hulu, as well as free TV from apps like Cheddar and ESPN3.
Home Theater

Here’s how to watch Apple’s March 25 product reveal event live

It's almost here: Apple's much anticipated March 25 event, where it is widely expected to announce several streaming services, including on-demand and live TV with original programming. Here's how to watch it live.
Movies & TV

HBO’s Deadwood movie rustles up a trailer and a release date

This spring, HBO's long-awaited Deadwood movie will explore what happened 10 years after the events of HBO's award-winning drama, giving the series a finale 13 years after the show was canceled.
Movies & TV

Apple’s next big event is set for March 25: Here’s what you can expect

Apple's next big event takes place on March 25 in Cupertino, California. The company is expected to make several announcements related to its services, including Apple TV, so follow our guide to get ready for the big event.