Skip to main content

CBS is going to live-stream every Superbowl 2016 ad online

cbs plans to livestream every super bowl ad in 2016 ads
Steve Cukrov /

Now your Super Bowl live-streaming experiences will mirror what you watch on TV, commercials and all. For the first time, CBS will air every national ad in near real-time during next year’s Super Bowl according to Variety. It could mean some significant changes for the commercials on Super Bowl 50, which airs February 7, 2016, as sponsors will now have to consider both online and traditional TV viewers for their ads.

“It’s a huge deal,” one media buyer said to Variety. “They are not going to let people opt out.” Previously, when advertisers had the choice to place ads on the telecast and the livestream, just 18 of more than 70 Super Bowl advertisers put their commercials online.

Considering that the lion’s share of Super Bowl viewers are still watching on broadcast TV, it’s not too surprising that most advertisers haven’t previously opted in to put their Super Bowl ads on the webcast. The webcast, which has grown year-over-year since it began in 2012, had 2.5 million unique viewers in 2015 according to Variety. While sizable, it’s certainly much smaller than NBC’s 2015 broadcast that averaged 114.4 million viewers.

“[The decision is] a significant industry admission that the manner by which viewers are watching TV — or better, ‘consuming video’ — has, effectively, migrated to a variety of screen environments beyond the confines of just the TV set,” said media industry consultant Tim Hanlon to Variety. “Given that splintering of viewing behavior, why wouldn’t advertisers demand that the presenting broadcaster ensure that their expensive and heavily promoted ads are seen across every viewing environment by which the game is being watched?”

Regardless of their opinion, the change certainly speaks to the CBS and the Super Bowl’s predictions about how viewers will watch the game in future years. Further, it’s one more signal that elaborately produced Super Bowl ads will continue to be aired for years to come — regardless of how they’re being watched.

And since as many of 78 percent of viewers are more excited about the high-profile commercials than the game itself, according to a poll referenced by USA Today last year, Internet viewers may be more than happy to get the full ad experience.

Editors' Recommendations

Chris Leo Palermino
Former Digital Trends Contributor
Chris Leo Palermino is a music, tech, business, and culture journalist based between New York and Boston. He also contributes…
Boston Celtics vs. Miami Heat live stream: how to watch the NBA online
Jayson Tatum dribbles a ball on a basketball court.

Before the Super Bowl 2024, start your Sunday with some NBA action. Two games will be played on Sunday afternoon. One of them involves two bitter rivals in the Eastern Conference. The Boston Celtics, the best team in the East, head to South Beach to play the Miami Heat.

With days remaining before the All-Star break, Boston is in a great spot. The Celtics are the clear favorite in the East and hold a multigame lead over the Cleveland Cavaliers for the No. 1 seed. Meanwhile, the Heat are in the middle of the pack as they try to move into the top six to avoid the Play-In Tournament.
Watch the Celtics vs. Heat live stream on ABC

Read more
Where to watch the 2024 NFL Pro Bowl Games live stream
Wide shot of the NFL Pro Bowl Week sign.

For the second straight year, the NFL will present the Pro Bowl Games, a reimagined two-day event featuring the league's top players participating in multiple skills challenges. In years past, the Pro Bowl was virtually unwatchable. The players did not want to give maximum effort or tackle each other for fear of injury. In 2023, the NFL removed the tackle football game in favor of the Pro Bowl Games, which returns in 2024 from Orlando, Florida.

The first day of the competition – The Skills Showdown – aired on Thursday and featured precision passing and dodgeball. Sunday's Pro Bowl Games competition will feature a flag football competition with games of move the chains, gridiron gauntlet, and tug of war.
Watch the 2024 NFL Pro Bowl Games live stream on ESPN Networks and ESPN+

Read more
Pluto TV is streaming classic Super Bowl games for NFL fans
pluto tv is streaming classic super bowl games for nfl fans lviii 2

For nearly six decades, Super Bowl Sunday has been unofficial American holiday as football fans of all stripes gather to watch the two remaining teams, one from the AFC and the other from the NFC, in a battle for the NFL championship. To date, there have been 57 Super Bowls, and all but three of those games are now available on Pluto TV's latest channel, NFL Super Bowl Classics.

This new channel is part of the NFL's promotional push toward Super Bowl LVIII on Sunday, February 11, and it joins Pluto TV's popular NFL Channel. NFL Super Bowl Classics not only features the vast majority of the Super Bowls, but its 24/7 lineup includes Super Bowl-centric programming, including NFL films, documentaries, and specials devoted to the big game. For example, there are retrospectives about the greatest Super Bowl finishes and the craziest Super Bowl plays, as well as a ranking of every Super Bowl MVP.

Read more