Snapchat’s live sports filters touching down at high schools

snapchat live filters high school football
Elane Graves/123RF.com
Snapchat is courting teens by expanding its live sports geofilters to include high school football games.

The new filters are similar to the real-time score graphics that are available at NBA arenas during basketball matches. The feature tends to display the logos, names, and respective scores of the competing teams, alongside the match time.

Snapchat hasn’t confirmed how many high schools will get the geofilters, but it predicts that they will show up at more than 5,000 games per week, starting on September 2. As you can see in the image below, the filters are sponsored by Gatorade.

snapchat_live-score_filter

The move marks a new partnership between the popular visual app and Southern California startup ScoreStream, the makers of a high-school football updates app. ScoreStream will provide Snapchat with the data to power the virtual scoreboard, reports Mashable.

“Dynamic Geofilters are a visual and timely way for sports fans to express the here and now of the game in their Snaps,” Ben Schwerin, Snapchat’s director of partnerships, said in a statement. “ScoreStream’s crowd-sourced content is far more local and personal than any other sports content currently available, and will fuel the high school spirit of our Snapchatters like never before.”

Snapchat overtook Instagram to become the most popular social network among teens this year, according to a study by investment firm Piper Jaffray. Marketing its constantly updating geo-specific feature to a demographic that is extremely active on social media is a clever move on Snapchat’s part.

The expansion of the geofilters to high school football games could also be a sign that Snapchat wants to bring its real-time graphics to other sports — although the company has not confirmed any such plans. For now, it will be teens (and possibly their parents) that get to have all the fun.

Computing

Every gaming laptop that was announced at CES 2019, ranked

Looking for a new gaming laptop? You're in luck, as we compiled and ranked all the gaming notebooks that were announced at CES this year. Be sure to take a look at the latest models with AMD or Nvidia chips before you buy.
Gaming

Among hundreds of choices, these are the best 25 SNES games of all time

The Super Nintendo Entertainment System might be the greatest game console ever made, but what are the best titles for the system? Here are our picks for the best SNES games.
Gaming

If we get a Nintendo 64 Classic, it needs to have these games

The Nintendo 64 introduced a long list of top-tier games, but which were the iconic platform's best? From Mario Party to Ocarina of Time to NFL Blitz, check out our picks for the best N64 games.
Gaming

Who needs a Switch? These 25 games prove there's fun to be found on 3DS

The 3DS is home to a large library, including some of the greatest games Nintendo has ever published. We've compiled this list of some of the best Nintendo 3DS games currently available.
Social Media

Looking to share some content? Here's how to repost on Instagram

Ever seen a cool picture on Instagram that you wanted to share? There's no official means of reposting content on Instagram, but there are a few workarounds. We break down the two most logical choices for getting the job done.
News

Japanese billionaire splashes the cash to break retweet record

Japanese billionaire entrepreneur Yusaku Maezawa has proved again he has a knack for self-publicity after launching a cash-prize contest to break the retweet record. Maezawa is the same man who is hoping to go to the moon with SpaceX.
Photography

Photoshop fail gives Aussie leader two left feet in official portrait

The Aussie prime minister doesn't have two left feet, despite an official photograph of the leader and his family suggesting otherwise. It was, of course, a Photoshop fail, and the embarrassing snafu was soon trending on Twitter.
Computing

Make a GIF of your favorite YouTube video with these great tools

Making a GIF from a YouTube video is easier today than ever, but choosing the right tool for the job isn't always so simple. In this guide, we'll teach you how to make a GIF from a YouTube video with our two favorite online tools.
Social Media

Instagram now lets you post to multiple accounts in one tap

Instagram for iPhone now lets you post to multiple accounts at the same time. It's not the regram feature that many users have been asking for, but it could prove useful for some users who manage more than one profile.
Social Media

No yolk! A photo of an egg has become the most-liked post on Instagram

Until this weekend, the most-liked post on Instagram was of Kylie Jenner's baby daughter, which has around 18 million likes. It's now been knocked off the top spot not by a stunning sunset or even a cute cat, but by an egg.
Social Media

Invite your friends — Facebook Events can now be shared to Stories

Facebook is testing a way to make plans with friends to attend an event -- through Stories. By sharing an event in Facebook Stories, users can message other friends interested in the event to make plans to attend together.
Social Media

A quick swipe will soon let you keep bingeing YouTube on mobile devices

The YouTube mobile app has a new, faster way to browse: Swiping. Once the update rolls out, users can swipe to go to the next (or previous) video in the recommended list, even while viewing in full screen.
Web

Switch up your Reddit routine with these interesting, inspiring, and zany subs

So you've just joined the wonderful world of Reddit and want to explore it. With so many subreddits, however, navigating the "front page of the internet" can be daunting. Here are some of the best subreddits to get you started.