Skip to main content

Households that pay online sales tax spend 10 percent less on Amazon

amazon-boxes
Image used with permission by copyright holder

According to a two-year study published by researchers at Ohio State University this month, the introduction of online sales tax to a state reduces average spending on Amazon by approximately ten percent and increases sales volume on other online retailers by nearly 20 percent. The impact is even more obvious on purchases that are more expensive. For all purchases over $300, sales at alternate online retailers increase by nearly 24 percent and sales at brick-and-mortar locations increase by about six percent. 

Specifically, the study tracked nearly a quarter of a million households that spent at least $100 on Amazon during the first half of 2012. After tracking the households through the end of 2013, the researchers were able to watch spending levels decline when sales tax was rolled out in states such as Texas, Pennsylvania, California, New Jersey, and Virginia. Online sales tax laws were rolled out for Amazon purchases in those five states during that eighteen month period.  

Interestingly, the negative impact on first-party Amazon sales has a positive impact on Amazon Marketplace sales. After an online sales tax goes into effect in a state, purchases over $300 increase by more than 60 percent through Amazon Marketplace merchants. While shipping costs are generally higher on Marketplace products, many of these merchants don’t collect sales tax and provide a more attract option to Amazon shoppers. 

At this time, Amazon charges sales tax in 20 states that include heavily populated states such as California, Texas and New York. Over the past few years, Amazon has attempted to push for broader legislation at the federal level that would create a universal online sales tax that would apply to all online businesses that operate in the United States. While this would ultimately reduce spending levels on Amazon according to the study results, it would put Amazon on a level playing field with all other online retailers and reduce the number of sales that are lost to other online retailers. 

Editors' Recommendations

Topics
Mike Flacy
By day, I'm the content and social media manager for High-Def Digest, Steve's Digicams and The CheckOut on Ben's Bargains…
Amazon is about to kill off its press-to-order Dash button
amazon ramps up dash button integration explainer header

Amazon’s Dash buttons are about to become little more than small household ornaments after the company announced it's going to disconnect them from the internet.

In a statement to Digital Trends, the online shopping giant said it would switch off the press-to-order buttons on August 31.

Read more
Amazon can be held liable for third-party sales, court rules
amazon discounts third party seller items

Amazon’s gargantuan online shopping enterprise received an unwelcome jolt this week when a federal appeals court ruled that the company can be held liable for items sold by third-party sellers on its platform.

Wednesday’s ruling by the 3rd U.S. Circuit Court of Appeals in Philadelphia reversed a lower court decision, and has the potential to expose Amazon to numerous lawsuits related to defective or counterfeit products sold by third-party sellers on its site, Reuters reported. Up to now, such lawsuits have been batted away by Amazon, but this may no longer be the case going forward.

Read more
How to download a video from Facebook
An elderly person holding a phone.

Facebook is a great place for sharing photos, videos, and other media with friends and family. But what if you’d like to download a video to store offline? This means you’d be able to watch the clip on your PC or mobile device, without needing to be connected to the internet. Fortunately, there’s a way to download Facebook videos to your everyday gadgets, although it’s not as straightforward a process as it could be.

Read more