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How to change your YouTube name

Feel like the YouTube name you made up when you first started is holding you back from hitting that next subscriber milestone? Want to reinvent yourself without starting a new channel? You’ve come to the right place. This guide won’t help you make a living online, but it might give your channel the makeover it needs by teaching you how to change your YouTube name in just a few quick steps.

Before you read on, keep in mind that this guide is focused exclusively on changing the name on your channel — that is, the name that appears when people visit your channel’s main page. If you want to change its URL, you can create a custom one if you’re eligible, or delete it and create a new one, but you can’t change an existing custom URL.

Also, while changing your YouTube channel’s name is now the same process for both branded and non-branded (standard) accounts, you should know that the changes you make will still apply differently depending on whether you have a standard, non-branded account or a Brand Account.

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Brand Accounts vs. standard accounts

Before we show you how to change your YouTube name, we need to talk about how those changes will apply to standard accounts and Brand Accounts, because they will apply differently. Standard, non-branded accounts will allow you to change your channel’s name, but changing your channel’s name on YouTube also changes your name on all of your other Google Account services, such as Gmail. This is because you’re effectively editing your Google Account information directly, because a standard YouTube account is not considered separate from your Google Account.

However, if you have a YouTube Brand Account, editing your channel’s name will not change the name of its associated Google Account. This means a name change for your Brand Account’s YouTube channel should not result in a name change for any of your other Google Account services.

That said, before you get started, you’ll want to determine if your YouTube account is a Brand Account. To do so, simply log into Google and check your Brand Account settings. The process is easy: Just check what account name is listed on the Brand Accounts settings page under Your Brand Accounts. If none are listed, the account in question is likely a standard account.

Changing your YouTube name: For both standard and Brand Accounts

The process for changing your YouTube channel’s name is pretty much the same for both standard, non-branded accounts and Brand Accounts. Here’s how to do it:

Step 1: Go to YouTube and log into your desired account. Then click on your Profile Picture icon in the top right corner of your screen.

Step 2: From the drop-down menu that appears, choose YouTube Studio.

YouTube channel name change YouTube Studio option screenshot

Step 3: Go to the YouTube Studio page and look at the menu on the left. Click Customization and then the Basic Info tab.

YouTube Studio customization name change screenshot

Step 4: Find Channel Name and Description and select the Pencil symbol beside your channel’s current title.

Step 5: If you have a standard account, type in the name you want in the First Name and Last Name text boxes. Select the Publish button on the screen’s right-hand side to finish setting your new channel name. If you have a brand account, type in the name you want in the Channel Name text box. Select the Publish button on the screen’s right-hand side to finish setting your new channel name.

YouTube Studio channel name change publish screenshot


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