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Best Buy’s rival October Prime Day sale brings cheap TVs, laptops

Best Buy Prime Day graphic with a screen from bestbuy.com.
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Best Prime Day Amazon Deals
This story is part of the Digital Trends Prime Day 2025 coverage
Updated less than 1 day ago

We’ve got a Best Buy Flash Sale on our hands, as the retailer responds to the October Prime Day, or what’s officially called the Amazon Prime Early Access Sale. Other rivals have also rolled out their own countermeasures, such as the Walmart Rollback Sale, and Best Buy is pulling out all the stops in its new round of Prime Day deals. There are discounts on TVs, laptops, headphones, and many other product categories, so to prevent you from feeling overwhelmed, we’ve rounded up some of the best deals that you can shop right now from Best Buy.

TCL 50-inch 4-Series 4K TV — $280, was $320

The 85-inch TCL 4K smart TV is a nice addition to any home theater.
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Prime Day TV deals are always popular, especially when budget options like the TCL 4-Series 4K TV are involved. Enjoy stunning detail on its 50-inch screen with 4K Ultra HD resolution, while High Dynamic Range delivers vivid and lifelike colors. The TV is also powered by Google TV for access to all of the popular streaming services, and it’s got Google Assistant built-in so that you can use voice commands for functions such as searching for content, launching apps, and controlling playback.

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Sony WH-1000XM5 Wireless Headphones — $350, was $400

Woman wearing Sony WH-1000XM5 headphones.
Sony / Sony

The Sony WH-1000XM5 wireless headphones are on top of Digital Trends’ best headphones list, which explains why they’re in demand whenever there are Prime Day headphone deals. Their active noise cancellation feature blocks external noise so you can focus on whatever you’re watching or listening to, while the headphones’ Precise Voice Pickup Technology and advanced audio signal processing ensures crystal-clear voice calls. The Sony WH-1000XM5 can last up to 30 hours on a single charge, with 3 hours of usage replenished after just 3 minutes of charging.

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HP 15.6-inch Laptop — $400, was $630

The HP 15.6-inch laptop with an image of the ocean on the screen.
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If you’re searching for Prime Day laptop deals, check out Best Buy’s offer for the HP 15.6-inch Laptop. It’s thin and light so it’s easy to take with you anywhere you go, while its 15.6-inch HD screen with minimal bezels offers an ultra-wide viewing experience. The laptop also provides decent performance with its 11th-generation Intel Core i5 processor, integrated Intel Iris Xe Graphics, and 8GB of RAM. It comes with Windows 11 Home in S Mode pre-installed in a 512GB SSD, which offers ample storage for all your favorite apps.

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Insignia 70-Inch F30 Series 4K Fire TV — $420, was $650

The 70-inch version of the Insignia F30 Series 4K TV, with Hulu's the Handmaid's Tale on the screen.
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Need something a bit bigger for a more cinematic home theater experience? This F30 Series Fire TV from Insignia should do the trick. At 70 inches, it’s sizeable enough for large living rooms, basements, and other big rooms that would swallow up a smaller television. This 4K TV comes loaded with Amazon’s Fire TV software, making it a fine choice for Prime members, although you don’t need a Prime membership to take advantage of all of its features. You also get three HDMI ports for hooking up media players and gaming consoles, and with an HDMI ARC port, you can connect a soundbar using a single cable to reduce clutter. The included Alexa Voice Remote allows for hands-free control when you’re in couch potato mode.

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Microsoft Surface Pro 8 — $800, was $1,100

The Surface Pro 8, showing its keyboard and kickstand.
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For a portable device that combines performance and versatility, you can’t go wrong with the Microsoft Surface Pro 8. The 13-inch PixelSense Flow Display with 2880 x 1920 resolution and a refresh rate of up to 120Hz works great as a tablet, but the device transforms into a laptop with the separately sold Type Cover. It’s equipped with the 11th-generation Intel Core i5 processor and 8GB of RAM, with a 128GB SSD for storage and a battery that can last for up to 16 hours on a single charge.

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Asus ROG Zephyrus Gaming Laptop — $1,300, was $1,550

The ASUS ROG Zephyrus gaming laptop with the ROG logo on the 14-inch screen.

Gamers look forward to Prime Day gaming laptop deals because they can get great bargains like Best Buy’s discount for the Asus ROG Zephyrus gaming laptop. It won’t have any trouble running today’s games with its AMD Ryzen 9 processor, Nvidia GeForce RTX 3060 graphics card, and 16GB of RAM, and with its 1TB SSD, there will be enough space to install several AAA titles with all their necessary updates and DLCs. The gaming laptop features a 14-inch Quad HD display with a 120Hz refresh rate, and it’s ready to run virtual reality hardware and software if you want to jump into that.

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Jennifer Allen
Jennifer Allen is a technology writer with over 15 years of experience in the field. During that time, she's spent the past…
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The screen on the Samsung Galaxy S25 Ultra.

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The Marshall Middleton Bluetooth speaker on a bookshelf.

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