Skip to main content

AT&T TV vs. AT&T TV Now vs. HBO Max and more: AT&T streaming services explained

Let’s face it, there are already too many streaming services. AT&T is making things worse. The telecommunications giant, which owns everything from DirecTV to the Warner Bros. film studio, has seven different streaming solutions either on the market or on the way. Some of them have similar names. Many of them cover the same markets. How is a cord cutter supposed to keep it all straight?


By reading our guide, of course. Here’s everything you need to know about AT&T’s various streaming services — for now. At this rate, who knows where it will end?

Live TV


In July 2019, AT&T announced a new service called AT&T TV, which streams live television over the internet. The service comes with an Android TV set-top box that can stream in 4K resolution. In addition to live television programming, the AT&T TV device gives you access to more than 55,000 on-demand titles, smart home controls, a cloud-based DVR with 500 hours of storage, a Google Assistant-enabled remote, and on-demand streaming apps such as Netflix, Disney+, and Pandora (subscriptions to third-party streaming services cost extra).

The service launched nationwide in March 2020 after a soft release in more than a dozen markets throughout 2019. Unlike other streaming services, AT&T TV requires a two-year contract, putting it more in line with traditional cable providers. You will also be charged a one-time $20 activation fee when your AT&T TV service begins. Likewise, ending the service agreement before the contract is up will result in a termination fee.

In addition to the AT&T TV streaming box, you can watch AT&T TV on your iOS, iPadOS, or Android devices using the app of the same name. According to Cord Cutters News, you can also use the AT&T TV service through the app on streaming boxes like the Amazon Fire TV and the Apple TV, but only after you sign up for a second AT&T TV device, which costs an extra $10 a month (or a one-time $120 fee, if you plan on keeping the second AT&T TV device forever).

AT&T TV has four different subscription tiers. The cheapest, Entertainment, offers around 70 channels and costs $49.99 a month for the first year of service. The most expensive, Ultimate, is $80 a month for the first year and includes about 140 channels. Prices go up dramatically after the first year — Entertainment will set you back $93 a month from year two onward, while Ultimate costs $135 from that point forward — which is crucially important due to the two-year contract. Local networks and regional sports channels are part of the AT&T TV service, but availability depends on your location, so check AT&T’s channel listing tool before signing up. AT&T TV’s Choice tier ($54.99) is the best way to get local and regional channels.

All four AT&T TV subscription packages include HBO, Cinemax, Showtime, and Starz, but there’s a catch: The premium channels are only free for the first three months of the 24-month AT&T TV subscription period. In addition, you must cancel each channel manually. Otherwise, you’ll be charged $54 a month once the fourth month begins on top of your regular subscription. That’s $103/month for the Entertainment tier.


Despite having similar names and sharing the same app, AT&T TV Now is a totally different service from AT&T TV. Unlike AT&T TV, AT&T TV Now isn’t tied to a specific piece of hardware. Instead, AT&T TV Now is a totally app-based TV livestreaming service like Sling TV, PlayStation Vue, and Hulu+Live TV. (Confused yet?)

With AT&T TV Now, which was formerly known as DirecTV Now, you don’t need an AT&T-made device to watch television. AT&T TV Now runs on major streaming boxes like Roku and Fire TV devices (though it won’t work on Android TV devices), as well as PCs, phones, and tablets.

AT&T TV Now’s six packages contain between 40 and 125 channels and cost between $50 and $135 a month. The more you pay, the more channels you get. AT&T TV Now’s flagship packages, Plus and Max, come with free HBO, and all subscriptions include a cloud-based DVR. You can add access to individual premium networks and services like Epix starting at $6 per month.


AT&T’s third and (we hope) final live TV streaming solution is for budget-minded customers. WatchTV only costs $15 a month, and it’s free for AT&T wireless customers who have unlimited data plans, but it also has a limited amount of content. WatchTV contains a mere 35 channels, most of which are WarnerMedia subsidiaries. That means subscribers can access channels like CNN, TNT, and TBS, as well as a few Viacom and AMC offerings, but won’t get any broadcast networks or sports channels.

Also, while you can access WatchTV on most streaming devices, its premium add-ons tend to cost a little more than they do on other services. For example, HBO costs $18 on WatchTV, while it tends to run $15 elsewhere. There’s also no DVR functionality, either. Lately, AT&T hasn’t talked about WatchTV much, leading to rumors that the service is on its way out. For now, however, it’s still around. And if you’ve got an AT&T unlimited data plan, it’s well worth taking advantage of the service.



HBO Max is much, much bigger than HBO. Expected to launch in spring 2020, HBO Max is a full-fledged on-demand streaming platform that will combine original programming with shows and movies from WarnerMedia’s decades-old content library. Think Netflix, Disney+, CBS All Access, or whatever NBC Universal has in store, but with a Warner Bros. focus.

HBO falls under the WarnerMedia umbrella, so all of the premium network’s shows, including new series such as His Dark Materials and Watchmen, are expected to be available on HBO Max. In addition, Friends will also stream on HBO Max — and only HBO Max — as will the complete run of The Fresh Prince of Bel-Air. New CW series such as Batwoman and Kathy Keene will arrive on HBO Max as soon as their time on the CW’s app is up. And that’s not all.

Big-name creators such as J.J. Abrams and Joss Whedon are developing original content for the service. New and classic Warner Bros. movies will be available on HBO Max, too, with many expected to be exclusive to the service. That includes superhero movies from WarnerMedia’s DC Extended Universe, including Wonder Woman and Justice League.

HBO Max won’t have everything that WarnerMedia controls, however. Previous licensing deals mean that older CW shows like Arrow and The Flash, will continue to stream on Netflix. NBC Universal has dibs on the Harry Potter franchise until 2025, and we still don’t know how many DCEU films will make the cut. Still, if the service becomes available at the rumored $17 monthly fee, HBO Max’s mix of classic and original content could make it a legitimate Netflix competitor. Keep an eye on this one. It could be big.

But wait, there’s more!


If you only care about HBO, and if you don’t have an existing cable or satellite subscription, there’s HBO Now (at present, anyway). While HBO Now doesn’t include HBO Max’s extended WarnerMedia programming, it does let you stream everything on the premium network for $15 per month.

That includes both HBO’s rotating selection of Hollywood films and (almost) all of its original series. New episodes of shows such as Euphoria and Succession arrive on HBO Now as soon as they air on television, while HBO Now’s ever-growing on-demand library makes it easy to catch up on Veep, The Sopranos, and more.

That said, assuming HBO Max’s rumored $17 price point proves true, there’s not much reason to stay with HBO Now. In fact, given that HBO Max will likely offer all of HBO Now’s programming and more, we wouldn’t be shocked if AT&T eventually shuttered the service. For now, however, it looks like it is sticking around.


Functionally, there’s not much difference between HBO Go and HBO Now. They offer the same content. They run on the same devices. They look almost identical. So, what’s the difference?

HBO Now is for cord cutters who don’t already have HBO. HBO Go is for HBO customers who already subscribe to the channel through a satellite or cable company. If you have an existing HBO subscription but you want to watch Game of Thrones on your phone, tablet, or streaming box, HBO Go is for you. You’ll need to log in using your cable or satellite credentials, but after that, you’ll be able to stream as much HBO content as you want.

DC Universe

Finally, AT&T also runs a specialty streaming service aimed specifically at superhero fans. It’s called DC Universe, and it’s full of content starring Superman, Batman, Wonder Woman, and the other characters on DC Comics’ roster.

DC Universe has a handful of original series, including Titans, Doom Patrol, and an upcoming animated comedy featuring Harley Quinn. It also has several old TV shows and movies featuring DC characters. On DC Universe, you can stream every episode of Batman: The Animated Series, the complete run of the superhero rom-com Lois & Clark: The New Adventures of Superman, the ’90s Flash series, Zack Snyder’s Watchmen, and more. If you’re looking for something to read, DC Universe also has a huge digital comic library that contains almost every book that DC has ever published, including comics that are only a year old.

It’s a niche service, but if you’re a die-hard DC Comics fan, it’s probably worth $8 a month. If not, don’t worry. WarnerMedia has already said that DC Universe’s most popular show, Doom Patrol, will also stream on HBO Max. If DC Universe comes up with another big hit, expect that series to follow suit.

Editors' Recommendations

Chris Gates
Christopher Gates lives in Los Angeles, CA and writes about movies, TV, video games, and other pop culture curiosities. In…
New Max streaming service combines HBO Max and Discovery on May 23
Shot from the Max event.

Warner Bros. Discovery today finally detailed the next generation of the combined companies' streaming service, combining thousands of shows and movies under one roof. The reimagined service is named simply, Max. It'll be available in North America on May 23, in Latin America in the fall, and in Europe in early 2024.

The new Max service will cost the same as the current HBO Max scheme. The ad-free plan remains $16 per month, or you can do $10 per month if you don't mind advertising. And a new "Ultimate" plan will get you 4K viewing, four concurrent streams, and up to 100 downloads for $20 a month.

Read more
Hulu Live vs. YouTube TV: How to pick the best live streaming service
YouTube TV and Hulu apps on the Roku homescreen.

When it comes to the best streaming services in the U.S., two stand out. And that makes sense because Hulu With Live TV and YouTube TV are the most popular live TV streaming services in the country.

How popular, you ask? Hulu with Live TV had some 4.5 million paid subscribers at the end of 2022. YouTube TV — well, we don't actually know how many subscribers it has. Google last gave an official update of more than 5 million subscribers in July 2022, and it's since said that it has kept adding subscribers. But it hasn't given us any new numbers since then.

Read more
Ad-free HBO Max is about to get more expensive
HBO Max app icon on Apple TV.

Price increases aren't exactly unheard of in the streaming space. But HBO Max has seen its monthly rates remain steady since it launched in May 2020. That's finally going to change, though, with the ad-free tier increasing but $1 a month to $16 (plus tax), starting on or after February 11. Existing customers will see the price increase in the first billing cycle after that date — and new subscribers get to enjoy the new price now.

“This price increase of $1 will allow us to continue to invest in providing even more culture-defining programming and improving our customer experience for all users,” HBO Max said in an e-mailed statement.

Read more