Apple’s next event will take place March 25 at the Steve Jobs Theatre in Cupertino, California. That’s according to several media outlets that have received invites from the maker of the iPhone.
But it likely won’t be an iPhone that will be unveiled. Apple is using “It’s showtime” as a tagline in its invites, with a countdown prominently displayed, which may allude to new services and features coming to Apple TV. Rumors suggest Apple is gearing up to launch the next big streaming service, which could enable subscribers to watch content from various sources such as HBO and TV networks, while also hosting Apple’s own programming.
It’s not just about content — the new Apple TV streaming device could be a marriage between software and hardware, potentially allowing subscribers to watch content whenever and wherever they are, with more robust recommendations to viewers. Talks of Apple creating content deals have been aplenty — for example, we know Oprah has a multiyear programming deal with Apple already — so expect the service to launch with a good deal of original programming from the Cupertino company itself. The service could cost $15 a month, and may work with multiple devices, or be confined to Apple hardware — depending on which rumors you believe.
The announcements may not stop at Apple’s TV and film ventures. The company is also looking to launch a “Netflix of news” subscription service, where you can get access to hundreds of paid news sources in one app. Apple is looking to get a 50 percent cut of the revenue from the news service, which some publishers are reportedly balking at, and the service itself could cost $10 a month.
While Apple’s services may take the spotlight at the March 25 event, we’d be remiss if we didn’t mention the growing rumors about a new iPad. There have been a number of leaks in the past few days about a new iPad, or potentially an iPad Mini, a tablet that hasn’t been updated since 2015. A smaller tablet could be coming, and you can read more about it in our roundup.
Finally, while it seems unlikely due to the lack of rumors as the event gets closer, we wouldn’t rule out the possibility that Apple’s long-awaited AirPods 2 could make an appearance. We expect the follow up to the company’s ultra-popular true wireless earbuds to land sometime in the first half of 2019, but we’ll be surprised (pleasantly so) if they show up in Cupertino this early in the year.
The March 25 event will take place starting at 10 a.m. PT at the Steve Jobs Theater at Apple Park in Cupertino, California. We’ll be covering the event, so stay tuned to Digital Trends for more.
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