Skip to main content

Where to watch the 2023 Rose Bowl Parade

What do you do after New Year’s Day? You partied hard the night before or, at the very least, stayed in and watched lots of movies. played some games, and/or drank lots of soda. As a result, it’s tough to come down from that part high on the second day of the new year.

Some folks like to hit the gym. Others prefer to just sleep in. But there are millions who make it their annual rite of passage to watch the Tournament of Roses Parade, otherwise known as the Rose Bowl Parade. Every year, hundreds of thousands of roses adorn slowly moving trucks and cars as they travel down the sunny roads in Pasadena. The event is televised, of course, but where can one watch it?

Where can you watch the 2023 Rose Bowl Parade for free?

A float travels down the street at the Rose Bowl Parade.
Image used with permission by copyright holder

The 2023 Rose Bowl Parade is a broadcast television staple and will again be available for free for anyone who has a TV set, an antenna, and clear reception. The parade will be broadcast this year on NBC. It will also air on ABC, Hallmark Channel, and Univision.

If you are a cord-cutter or prefer a streaming option, don’t worry! There are plenty of options. The Macy’s Thanksgiving Day Parade will stream on Peacock. Launched in 2020, Peacock is the home to NBC Universal and Comcast properties such as Universal Pictures, the Olympics, Bravo, and Saturday Night Live.

Peacock is the home to popular NBC shows like The Good PlaceNew AmsterdamLaw & Order: SVU, and Brooklyn Nine-Nine. The service boasts many sports programs from the WWE, NFL, and Premier League as well. Peacock also has expanded its scripted and non-scripted original programming to include Vampire Academy, The Resort, a documentary about wrestler Teddy Hart, and more!

When can you watch the 2023 Rose Bowl Parade?

The 2023 Rose Bowl Parade will air beginning at 11 a.m. ET on Monday, January 2 (today!). The program will last 90 minutes with commercial breaks.

Watch The 2023 Rose Bowl Parade on NBC

How much does it cost?

The official sign for the Rose Bowl Parade.
Image used with permission by copyright holder

If you view it on NBC or ABC, nothing.

Peacock may cost you money depending on which package you choose. There is no fee to sign up for the most basic level of Peacock and no credit card is required upon signing up. All that’s needed is an email address for users to access 10,000-plus hours of content for free. The free tier is very limiting in terms of content. If you would like to access more programs from Peacock, there are various paid tiers to explore.

Peacock Premium is the first paid tier from the streaming service, with access to over 80,000-plus hours of entertainment for a monthly price of $5, or $50 per year. This tier contains ads but allows users to access new films and live events. If this tier is too restricting, users can upgrade to Peacock Premium Plus, which costs $10 per month, or $100 per year. Premium Plus includes everything from Premium, but contains no ads and allows users to download and watch programs offline.

Is it worth watching the 2023 Rose Bowl Parade?

2023 Rose Parade Preparations

Sure! There are worse ways to usher in 2023. The show is great to have on the television when you’re celebrating with your friends, cozying up with your pets, or just trying to ignore live human interaction. Plus, it’s a middle-class tradition! People have been ringing in the new year with this parade for decades now.

The event will be hosted by Saved by the Bell‘s Mario Lopez and Saturday Night Live‘s Ana Gasteyer.

Ring in the new year and watch the 2023 Rose Bowl Parade.

Editors' Recommendations

Jason Struss
Section Editor, Entertainment
Jason is a writer, editor, and pop culture enthusiast whose love for cinema, television, and cheap comic books has led him to…
Where to watch the WWE Royal Rumble 2024 live stream
Poster with wrestlers on it for the WWE Royal Rumble.

The road to WrestleMania begins Saturday night at the 2024 Royal Rumble. The Royal Rumble is the first WWE Premium Live Event (PLE) of 2024. It also happens to be one of WWE's "Big Five" events, which includes the Royal Rumble, WrestleMania, SummerSlam, Survivor Series, and Money in the Bank.

The event is known for the men's and women's Royal Rumble matches. Here's how the Royal Rumble differs from other matches: Two wrestlers start in the middle of the ring. Every 90 seconds, another competitor will enter the ring. Wrestlers are eliminated when thrown over the top rope, and both feet hit the floor. There are no pinfalls or submissions. The last Superstar standing in the ring wins the match and receives a world championship match of their choosing at WrestleMania.

Read more
Where to watch NBA Saturday Primetime on ABC tripleheader live stream
Nikola Jokic squares up a free throw on the court.

With football season coming to a close, the NBA will begin to ramp up its national TV schedule. One of the league's signature series is NBA Saturday Primetime on ABC, which will spotlight premier matchups every Saturday night for the next two months,

For the first Saturday in the series, the league will run a special tripleheader starting in the afternoon and running through the rest of the early evening and into the night. The tripleheader will cap off NBA Rivals Week, a special block of games featuring fierce and intense competition between rival teams.
Watch the NBA Saturday Primetime tripleheader live stream on ABC

Read more
Where to watch the 2024 Australian Open Women’s Final live stream
A female tennis player throws a tennis ball in the air.

After two weeks of competition, only two athletes remain in the women's singles bracket. No. 2 Aryna Sabalenka will face No. 12 Zheng Qinwen in the 2024 Australian Open Women's Final. The match will be played at Rod Laver Arena in Melbourne, Australia.

Sabalenka is the defending champion and is attempting to win her second Grand Slam title. Sabalenka avenged her loss in the US Open Finals by defeating Coco Gauff in straight sets in the semifinals. Standing on the other side of the court is Zheng, who is in her first Grand Slam final. The finalists previously met in the 2023 US Open quarterfinals, with Sabalenka earning a straight-set victory.
Watch the 2024 Australian Open Women's Final live stream on ESPN and ESPN+

Read more