Skip to main content

Where to watch the 2023 Rose Bowl Parade

What do you do after New Year’s Day? You partied hard the night before or, at the very least, stayed in and watched lots of movies. played some games, and/or drank lots of soda. As a result, it’s tough to come down from that part high on the second day of the new year.

Some folks like to hit the gym. Others prefer to just sleep in. But there are millions who make it their annual rite of passage to watch the Tournament of Roses Parade, otherwise known as the Rose Bowl Parade. Every year, hundreds of thousands of roses adorn slowly moving trucks and cars as they travel down the sunny roads in Pasadena. The event is televised, of course, but where can one watch it?

Where can you watch the 2023 Rose Bowl Parade for free?

A float travels down the street at the Rose Bowl Parade.

The 2023 Rose Bowl Parade is a broadcast television staple and will again be available for free for anyone who has a TV set, an antenna, and clear reception. The parade will be broadcast this year on NBC. It will also air on ABC, Hallmark Channel, and Univision.

If you are a cord-cutter or prefer a streaming option, don’t worry! There are plenty of options. The Macy’s Thanksgiving Day Parade will stream on Peacock. Launched in 2020, Peacock is the home to NBC Universal and Comcast properties such as Universal Pictures, the Olympics, Bravo, and Saturday Night Live.

Peacock is the home to popular NBC shows like The Good PlaceNew AmsterdamLaw & Order: SVU, and Brooklyn Nine-Nine. The service boasts many sports programs from the WWE, NFL, and Premier League as well. Peacock also has expanded its scripted and non-scripted original programming to include Vampire Academy, The Resort, a documentary about wrestler Teddy Hart, and more!

When can you watch the 2023 Rose Bowl Parade?

The 2023 Rose Bowl Parade will air beginning at 11 a.m. ET on Monday, January 2 (today!). The program will last 90 minutes with commercial breaks.

Watch The 2023 Rose Bowl Parade on NBC

How much does it cost?

The official sign for the Rose Bowl Parade.

If you view it on NBC or ABC, nothing.

Peacock may cost you money depending on which package you choose. There is no fee to sign up for the most basic level of Peacock and no credit card is required upon signing up. All that’s needed is an email address for users to access 10,000-plus hours of content for free. The free tier is very limiting in terms of content. If you would like to access more programs from Peacock, there are various paid tiers to explore.

Peacock Premium is the first paid tier from the streaming service, with access to over 80,000-plus hours of entertainment for a monthly price of $5, or $50 per year. This tier contains ads but allows users to access new films and live events. If this tier is too restricting, users can upgrade to Peacock Premium Plus, which costs $10 per month, or $100 per year. Premium Plus includes everything from Premium, but contains no ads and allows users to download and watch programs offline.

Is it worth watching the 2023 Rose Bowl Parade?

2023 Rose Parade Preparations

Sure! There are worse ways to usher in 2023. The show is great to have on the television when you’re celebrating with your friends, cozying up with your pets, or just trying to ignore live human interaction. Plus, it’s a middle-class tradition! People have been ringing in the new year with this parade for decades now.

The event will be hosted by Saved by the Bell‘s Mario Lopez and Saturday Night Live‘s Ana Gasteyer.

Ring in the new year and watch the 2023 Rose Bowl Parade.

Editors' Recommendations

Jason Struss
Section Editor, Entertainment
Jason is a writer, editor, and pop culture enthusiast whose love for cinema, television, and cheap comic books has led him to…
How to watch to 2023 XFL Championship live stream: Defenders vs. Renegades
Logo for the 2023 XFL Championship.

It's time to crown a champion in the XFL. The 2023 XFL Championship will be played between the DC Defenders and the Arlington Renegades on Saturday night, May 13. The game will be played at the Alamodome in San Antonio, Texas. The Defenders (9-1) defeated the Seattle Sea Dragons (7-3) 37-21 to win the North Division and advance to the championship. In the South Division, the Arlington Renegades (4-6) upset the Houston Roughnecks (7-3) 26-11 to punch their ticket into the championship game.

This marks the second-ever XFL Championship in league history. The first championship, the Million Dollar Game, was played in 2001, but the league disbanded shortly after. The 2023 XFL Championship is the first title game under the regime of Dwayne "The Rock" Johnson, Dany Garcia, and Gerry Cardinale of RedBird Capital.

Read more
Where to watch the Eurovision 2023 Grand Final: live stream the song contest
Three women and one man pose for the Eurovision 2023 signing contest.

Are you ready for a worldwide celebration? Europe's most famous singing competition, the 2023 Eurovision Song Contest, returned this week with a characteristic flourish. For those unfamiliar with the contest, European countries each submit one original song to be performed live by a singer or band from their respective country. The competing countries cast their votes for other countries' songs to determine a winner. The contest has been around since 1956, making it one of the longest-running annual, international televised music competitions.

Eurovision is usually held in the country of the winner from the previous year. However, the 2022 winner, Ukraine, will not host due to its war with Russia. The 2023 contest will instead take place in Liverpool, U.K. The semifinals will be hosted by Hannah Waddingham (Ted Lasso), Julia Sanina (The X Factor Ukraine), and Alesha Dixon (Australia's Got Talent), with Graham Norton (The Graham Norton Show) joining the trio for the final.

Read more
2023 NHL Playoffs second-round live stream: how to watch the games for free
Connor McDavid skates for the Edmonton Oilers.

The chase for the Stanley Cup continues as second-round action is underway. The first round provided all sorts of drama, highlighted by the Florida Panthers upsetting the Boston Bruins after winning 4-3 in OT of Game 7. The Panthers came back from a 3-1 series deficit to upset the greatest regular season team in NHL history. The New Jersey Devils and Seattle Kraken also won their respective Game 7s to advance to the second round.

The second round started on May 2, with the Panthers defeating the Toronto Maple Leafs and the Kraken besting the Dallas Stars in their respective game Game 1s. Similar to the first round, all games in the second round will be broadcasted on a multitude of networks owned by Disney and WarnerMedia. Find out how to watch the games below.
Updated 2023 NHL Playoffs bracket

Read more