Skip to main content

AMD may have blocked ASRock graphics card sales in Europe


AMD may be blocking all sales of ASRock graphics cards within key territories like Europe, though the exact reasoning for this move is as yet unknown. The ban is said to extend throughout the entire new ASRock “Phantom” range though, with RX 550, 560, 570, and RX 580 cards supposedly banned from sale in Europe.

ASRock’s bread and butter business is motherboards, but it announced in March that it had partnered with AMD to release its own brand of graphics cards, too. Dodging the ongoing controversy of Nvidia’s pseudo-exclusive, and recently shuttered, GeForce Partner Program, ASRock planned to exclusively sell AMD cards instead, but it may not be doing so in Europe.

This story first reared its head in a review of one of ASRock’s RX 580 Phantom Gaming X cards on the German branch of Toms Hardware. While the reviewer praised the hardware, especially considering it is one of ASRock’s first-ever graphics cards, the card was not handed over from a traditional source. Indeed ASRock reportedly inquired as to where it was acquired, as no review samples had been sent to the E.U. region.

Get your weekly teardown of the tech behind PC gaming
Check your inbox!

In further comments, ASRock confirmed that the cards would only be sold in South America and in Pacific regions, like Russia, Australia, Japan, and the U.S. — though excluding China, Hong Kong, and Taiwan. The reasoning for this is said to be “based on the history of mutual channel agreement,” according to the Toms Hardware source.

How acceptable such a ban on sales is with ASRock though, isn’t entirely clear. A number of rumors surround the reasoning, though a Hardware Info source suggests that it could relate to the several AMD-only brands already operating out of Europe and a desire from AMD to see a wider variety of sellers in other regions. However, considering the recent reports of China being excluded from planned sales zones, early rumors suggesting that ASRock was targeting the Asian market seem unfounded.

Another suggestion is that as the supply of graphics cards at reasonable prices is still low across the globe, AMD is keen on limiting sales to markets with the lowest stock levels at this time.

We’ll no doubt learn more as ASRock cards hit the digital shelves of online retailers in the near future.

Editors' Recommendations

Jon Martindale
Jon Martindale is the Evergreen Coordinator for Computing, overseeing a team of writers addressing all the latest how to…
The Nvidia RTX 4080 Super just trounced AMD
The Nvidia RTX 4080 Super on a pink background.

Whether you pick the RTX 4080 Super or the RX 7900 XTX, you're getting a powerful GPU that's capable of seamless gaming at 4K. But which one is better for the money? There used to be a clear answer to that question when we were only dealing with the RTX 4080, but the release of its Super successor made it a lot less straightforward.

Both the RTX 4080 Super and the RX 7900 XTX are among the best graphics cards that money can buy. While they're close in performance, they're not exactly the same, and the scales might now be tipping in an unexpected direction.
Pricing and availability

Read more
AMD’s RX 7600 XT might be dead on arrival — but there’s a catch
rx 7600 xt sales report review 4

AMD's new RX 7600 XT graphics card isn't off to a great start, at least according to sales data shared by 3DCenter. The new video card launched on Wednesday alongside Nvidia's RTX 4070 Ti Super, and even with a relatively poor reception, Nvidia sold nearly 10 times as many graphics cards as AMD did in a sampling at a German retailer.

There are a few caveats to that, however. 3DCenter takes data for the number of sales from Mindfactory, a German hardware retailer, 12 to 14 hours after release. According to the data, weaker GPUs like the RTX 4060 and RX 7600 sell considerably less than more powerful GPUs like the RTX 4070 Super and RX 7800 XT. It indicates some bias in this data, perhaps showing that this retailer caters to a crowd willing to spend more money on a graphics card.

Read more
Here’s how AMD counters Nvidia’s big RTX Super launch
RX 7900 XTX and RX 7900 XT on a pink background.

Well done, AMD. Today is a big day for Nvidia -- after all, today is when the RTX 4070 Super hits the shelves. So what does AMD do? It serves up a huge price cut on one of its top graphics cards in this generation to strike back at Nvidia and counter its big release. Coincidence? No way. But will this price tag be low enough when Nvidia launches the RTX 4070 Ti Super?

AMD's RX 7900 XT is the GPU that's now a lot cheaper, with an official price of $750, but some models are as cheap as $710. It initially launched at $900 and was never the most popular option out of AMD's two flagships. The RX 7900 XTX, priced at just $100 more, often made more sense due to its greatly improved performance. As such, the RX 7900 XT was a bit of a forgotten entry in AMD's lineup. Its price quickly plummeted to $800 and even lower at certain retailers.

Read more