Uber puts Eats back into its ridesharing app to tempt you to order more meals

Uber launched its stand-alone Uber Eats app in 2016, breaking it out of the Uber app two years after the launch of the meal-delivery service. Now it’s folding elements of the Eats app back into the main Uber app.

News of Uber’s efforts to gently coax its riders into ordering from Eats was confirmed by the company to TechCrunch this week.

While the main Uber Eats app will remain available to customers, the company is keen to explore new cross-promotion opportunities that could benefit both its ridesharing business and meal-delivery operation. For riders, it may mean greater temptation to order a meal through Eats.

The San Francisco-based company is testing ways to order Eats meals directly in Uber’s ridesharing app by way of a web view, doing away with the need for a rider to go through the rigmarole of downloading the Eats app if they don’t already have it.

It means riders could see a promotion for Uber Eats during an Uber trip, perhaps tempting them to place an order to take care of dinner for when they get home.

According to TechCrunch, the ability to order Eats deliveries within the main ridesharing app is currently available to all iOS users in places where Uber isn’t operating its bikesharing and scootersharing services, as it’s thought that the addition of Eats would overly clutter the app’s interface. The Android version, meanwhile, is currently available to 17% of Uber riders, with that figure set to increase as the feature rolls out globally. It’s possible you’ve already used it.

Other cross-promotion efforts by Uber include the launch of a rewards program toward the end of 2018. Points are awarded each time you use the company’s different services, and when you accrue enough you can exchange them for discounts on rides and meal deliveries, or receive other benefits such as flexible ride cancellations or price protection for regularly taken trips.

Uber hopes its various offerings will help to build brand loyalty to make it the go-to service for rides and meal delivery. Recent figures from Uber revealed that Eats is expanding fast, scoring $536 million in revenue in the first quarter of 2019, an increase of 89% on the same quarter a year earlier.

The growth is largely attributable to expansion into more markets, though some of the spending to make that happen led the company as a whole to bleed a billion bucks in the first quarter.

Uber Eats launched in 2014 (as Uber Fresh) within the main Uber app as a service offering lunchtime-only meal deliveries in San Francisco, New York City, Los Angeles, Chicago, and Austin. It now operates in around 500 cities globally.

Uber has plenty of competition in the meal-delivery space. Here’s our pick of the some of the best services available today.


Uber driver becomes unwitting getaway driver for a gas station robber

A rookie Uber driver unwittingly played the part of getaway driver recently for a man who robbed a gas station. The first he knew about it was when cops surrounded his home and demanded he come out with his hands up.
Smart Home

From calling an Uber to playing games, here are the best Alexa skills

Amazon's virtual assistant does more than you might think -- well, assuming you know how to access Alexa's treasure trove of skills. Here are some of our favorites, whether you need to order a pizza or check the weather report.

Amazon drops price of the Fire 7 tablet 3-pack bundle by 27% before Prime Day

While the Fire 7 tablet has its share of weaknesses, it’s still a solid and affordable option especially if you aim to use it for casual purposes. You can order the 3-pack bundle today for only $110 instead of $150.

Uber’s new Comfort tier lets you stretch your legs, ride in silence, and more

Uber Comfort is a new tier of service that sits between Uber Black And Uber X. It guarantees newer cars, more legroom, and the ability to let the driver know in advance that you’d like to ride in silence, among other features.

Snag this Philips Twin TurboStar Airfryer for 50% off this Prime Day

From healthy snacks to full family dishes, you can count on the Philips Twin TurboStar XXL Air Fryer for reliable cooking. Order yours today for only $115 instead of $230 on Prime Day.

These Prime Day deals knock Echo and Ring prices to ridiculous lows

fter weeks of anticipation, Amazon Prime Day deals are finally here, with 24 more hours of non-stop deals. Prime Day is loaded with deep discounts on Echo, Ring Video Doorbells and Fire TV devices

Walmart Prime Day sale: 4K TV, Apple Watch, and Nintendo Switch Deals

The Walmart Prime Day sale continues to go strong as the first day of Amazon's 48-hour deals event comes to a close. There are loads of great Apple Watch, Nintendo Switch, and 4K TV deals going on right now.

The all-new Echo Show 5 gets 44% shaved off its price for Prime Day

From playing music to controlling smart home devices, the Echo Show 5 makes a friendly, all-around house helper and entertainment device. Normally $90, Amazon has made it even more affordable for only $50 this Prime Day.

Best of the best Prime Day 2019 Tuesday deals on Echo, 4K TV, Apple, Instant Pot

The deals keep coming for Prime Day 2019 as we enter the second day of the summer sales bonanza. Here are the very best of the best Prime Day deals for smart home devices, 4K TVs, Apple products, and small kitchen appliances.

The best Prime Day smart home deals: Echo, Blink, and Google Nest discounts

Amazon, Walmart, and Google Nest played a hard game with pre-Prime Day announcements and enticing early smart home deals. Now the pre-game show is over Amazon, Walmart, and Google Nest have rolled out their best Prime Day 2019 deals.

Sleep soundly with the OlarHike twin air mattress, now 50% off for Prime Day

Is your house not big enough to accommodate more beds? What if you’re going camping and you can’t handle lying on the hard ground? The solution is an air mattress, like the OlarHike, which is available on Prime Day for only $60.

Prime Day deal: Toss your dogs treats and spy on them with the Furbo dog camera

Right now, most pet cameras are equipped with the function to dispense treats to your pets and interact with them from afar, like the Furbo dog camera. It is available on Amazon for the price of $199, an early Prime Day deal.

Amazon drops prices on Cuisinart coffee makers by up to 62 % for Prime Day

In the spirit of Prime Day, these Cuisinart Coffee Makers get up to 62% in price cuts so you can ditch the long line at your coffee shop. Bank on awesome savings and use the extra time you got to savor every sip of homebrewed coffee. 
Smart Home

Smart home showdown: How to choose between Google Nest Hub and Amazon Echo Show

The Google Nest Hub vs. Amazon Echo Show: Which is better? Both are smart displays that control your smart home, but that's where the similarities end. We compare design, features, price and more to find out which is right for you.