Skip to main content

This rare iPhone just sold for more than a new car

The original iPhone is a hugely important part of mobile phone history, and anyone who has one still in its original packaging might just be sitting on a gold mine if they’re willing to part ways with it as this recent seller did.

We’ve seen a handful of original iPhones selling for ridiculously high prices at auction over the last few months, and the most recent sale of a rare variant indicates that the trend is still going strong.

Sealed, 2007 iPhone with a red "Lucky You" sticker on it.
Wright

Selling after 12 hours of bidding for $40,320 via Wright auctions, the phone is in its original packaging with an interesting sticker on its front. The sticker is a thin red rectangle with the Apple logo and text reading “Lucky You.”

The origins of the sticker are relatively mysterious, but a reader of AppleInsider contacted the publication saying that they worked at an Apple store when the first iPhones hit the market and that the sticker was an optional gift box option for its first holiday — making this version of the iPhone an interesting rare variant.

While not running for quite as much as a recent original iPhone auction that sold for over $60,000, the “Lucky You” iPhone still brought in a solid chunk of change, especially when considering that it wasn’t in perfect mint condition. There was a slight tear in the plastic wrap on the top side of the box, but that didn’t stop bidders from seeing it as a valuable piece of smartphone history.

As more of these high-selling auctions go live, it seems like more valuable versions of the iPhone and other pieces of Apple history have been coming to light. It makes a lot of sense: a person sees an iPhone selling for more money than their car is worth, and they go searching through their closet for their old tech.

While most old iPhones won’t sell for anything close to what the “Lucky You” one did, there’s a good chance that if you have one in mint condition in its original packaging you can make some pretty big money. If you think you’ve got a “Willy Wonka, ‘24 karat’ Golden Ticket,” as the “Lucky You” iPhone seller put it, it might be worth having your phone appraised and put up for auction. Who knows? You might just end up with an additional $40,320.

Peter Hunt Szpytek
A podcast host and journalist, Peter covers mobile news with Digital Trends and gaming news, reviews, and guides for sites…
Apple has announced the iPhone 16 Pro. Here’s everything you need to know
The Desert Titanium iPhone 16 Pro.

The biggest Apple event of the year finally happened, and as expected, the major innovation highlights are the iPhone 16 Pro and its Max version. Once again, we are treated to the same fundamental design and familiar colors.

Last year's iPhone 15 Pro and iPhone 15 Pro Max were among the best phones released last year. How do this year's models stack up? Are they worth upgrading to? Let's break it all down.
iPhone 16 Pro: price and release

Read more
Watch all of Apple’s It’s Glowtime videos right here
The iPhone 16 at Apple's 'It's Glowtime' event in September 2024.

Apple’s It's Glowtime event on Monday took the wraps off the iPhone 16 Pro and iPhone 16, the Apple Watch Series 10, and the AirPods 4. The tech giant also offered an overview of its first effort at integrating artificial intelligence into the iPhone in the form of Apple Intelligence, and talked about a new hearing aid feature for the AirPods Pro 2.

Apple live-streamed the entire event and, as usual, extracted various segments and shared them on its YouTube channel as individual videos. It also dropped some fresh content and a video that condenses the 98-minute event into just a few minutes. You can watch all of the videos below or simply pick out the ones of interest:
Introducing iPhone 16 Pro and Pro Max
The latest iteration of Apple's flagship model is finally here. The three-minute video below makes it clear from the outset that the new iPhone 16 Pro and Pro Max are built for Apple's new artificial intelligence features ...

Read more
The iPhone 16 is official. These are the biggest changes and new features
The Ultramarine iPhone 16.

Apple's biggest event of the year has come, and the iPhone 16 and iPhone 16 Plus have landed. As expected, these represent the best that Apple offers non-Pro users, but unlike last year, many features help the iPhone 16 stand out and bridge the gap between these two devices and the iPhone 16 Pro and 16 Pro Max.

Should you buy the iPhone 16 or iPhone 16 Plus? Do you still need a Pro-phone to get the Pro experience? How do this year's models stack up? Here's everything you need to know about the iPhone 16.
iPhone 16 and 16 Plus: price and release

Read more