Google and Nestlé are teaming up again for a YouTube-KitKat cross-branding campaign

nestle google kitkat youtube anniversary news break
Remember when Google teamed up with Nestlé to designate Android 4.4 “KitKat”? Most of us assumed that the unlikely partnership would never extend to any of Google’s other properties, but we were proven wrong today. To commemorate the 10-year anniversary of YouTube and 80-year anniversary of the KitKat bar, the two companies announced rebranded KitKat candies bound for UK and Irish shores.

A limited, 600,000 run of chocolate bars will sport modified packaging with the words “YouTube Break” in place of the KitKat logo and suggestions for various ‘breaks,’ like a ‘me time break’ and ‘sporty break’ (don’t ask), on the back. These breaks, according to the press release, “form one of 72 different types of ‘breaks’ to feature on more than 400 limited edition designs across 2 and 4 finger and Chunky bars.” Another factoid: Nestlé’s producing more than 100 million specially designed packs over the course of the campaign, which is a heck of a lot of chocolate.

There’s a smartphone component to the advertising, too. Searching by voice on Google Now for “KitKat YouTube my break” will bring up a KitKat promo and a playlist of the top four trending YouTube videos. Unlike the special candy wrappers, it isn’t limited to the UK — the feature is live worldwide.

What makes KitKat and YouTube the perfect pair, exactly? “KitKat consumers are also YouTube fans,” the companies concluded from “consumer insight.” The veracity of that claim aside, the presser astutely observes that KitKats and YouTube together “help … make the most out of … down time,” which, if you like crunchy candy and viral videos, is pretty hard to deny.

“We’re passionate about giving something back to our consumers, which lead us to the idea to ‘celebrate the breakers break,'” said Dame Fiona Kendrick, CEO and Chairman of Nestlé UK & Ireland. “By teaming up with one of the world’s most popular entertainment channels, the ‘YouTube my break’ helps consumers have the most enjoyable break possible.”

If you live in the UK or Ireland, the limited edition KitKat bars should be popping up in stores across the countries. Have at ’em.

Product Review

Google’s Pixel 3 is a hair away from pocket-sized perfection

Google’s Pixel 3 smartphone is the best Android phone you can buy. It doesn’t have the best looks or the best hardware, but you’ll be hard pressed to find better software and unique A.I. functionalities.
Home Theater

The best movies on Netflix in November, from 'Buster Scruggs’ to ‘Dracula’

Save yourself from hours wasted scrolling through Netflix's massive library by checking out our picks for the streamer's best movies available right now, whether you're into explosive action, witty humor, or anything else.

These are the best Xbox One games available right now

More than four years into its life span, Microsoft's latest console is finally coming into its own. From 'Cuphead' to 'Halo 5,' the best Xbox One games offer something for everyone.

These 100 best iPhone apps will turn your phone into a jack-of-all-trades

The iPhone is the most popular smartphone in the world, and we want to bring out the best in yours. Behold our comprehensive list of the best iPhone apps, from time-saving productivity tools to fun apps you won’t be able to put down.
Social Media

Addicted to Instagram? Its new ‘activity dashboard’ is here to help

Ever get that nagging feeling you're spending too much time on Instagram? Well, a new "activity dashboard" has a bunch of features designed to help you better control how you use the addictive photo-sharing app.

Best iPhone 7 Plus screen protectors to shield your big, beautiful display

Cracked screens are expensive to replace. Fortunately for you, we've rounded up what's available in terms of protection for Apple's large iPhone 7 Plus. Here are the best screen protectors you can buy.

Four fake cryptocurrency apps were listed on the Google Play Store

It is a dangerous time to be going after crytocurrency on Android. Four bogus cryptocurrency apps were spotted on the Google Play Store this week, according to a report from cybersecurity researcher Lukas Stefanko. 

New sensor from L’Oréal tracks UV exposure to keep your skin safe from the sun

L'Oréal has announced a new wearable sensor that attaches to your clothing and can track ultraviolet light. The sensor uses NFC instead of Bluetooth -- meaning it doesn't need a battery to work properly.

Uber rolls out rewards program that lets its most loyal riders lock in prices

Uber launched a new loyalty program today called Uber Rewards. It offers frequent riders credits to Uber Eats, car upgrades, and the ability to lock in prices on their most traveled routes.

15 tips for keeping your vault-dwellers alive in ‘Fallout Shelter’

The wasteland can be an unfriendly place, if you don't know what you're doing. Here are 15 tips that will help your vault thrive in Fallout Shelter, including information on questing.

Motorola Moto G7: Here’s everything we know

The Moto G6 range is still relatively new to the market, but rumors have already started about the Moto G7, which is expected some time in 2019. Apparently, a G7 Power version will be joining the G7, G7 Play, and G7 Plus.

T-Mobile's new Revvl 2, Revvl 2 Plus are now available for purchase

Last year, T-Mobile launched its own line of branded smartphones. As a follow-up to their predecessors, the carrier has unveiled the Revvl 2 and Revvl 2 Plus -- complete with a sleeker design. Here's everything you need to know.

How to take great photos with the Pixel 3, the best camera phone around

You’ve scored yourself a new Google Pixel 3 or Pixel 3 XL, and you want to take advantage of that incredible camera. We’ve got everything you need to know right here about how to snap the best photos with your Pixel 3.

Google's Wear OS update 'H' promises battery life improvements

Google has rebranded its Android Wear operating system to Wear OS. Removing the Android name may help people better understand Google-powered smartwatches, which also play nice with iOS devices.