Facebook reportedly testing a “Want” button for retailers


Facebook is reportdly testing a “Want” button to go along side its existing “Like” button.

First reported by Inside Facebook, the existence of the button was uncovered by developer Tom Waddington from Cut Out + Keep, who noticed that a disabled “Want” button had been added as an XFMBL tag — <fb:wants> — to-be added to the existing list of Social Plugins. Apparently this “Want” button could be used by third party developers, who can incorporate the button into an existing platform, likely an e-commerce site, or even a social platform like Pinterest that features products. In fact, the “Want” button will only work on Open Graph objects labeled as “products.”

Currently, the list of applications for Facebook’s “Like” button is innumerable as it’s currently found on blogs, product pages, events, and just about everywhere on the Web. Developing a standalone “Want” button, on the other hand, would be a powerful commerce solution for Facebook. The social network would be able to accumulate a database of product sentiment by shoppers, which could then be used by third party developers. Among the tools that developers could build are wish-lists, and product recommendations.

More importantly for Facebook, a product-focused button would be a boon to advertisers, who could then further target ads for Facebook users based on the users’ desires for similar products. Imagine the power of undercutting your competition. For example, an advertiser like Pepsi may offer a 30 percent discount for a 12-pack to the Facebook users who have “wanted” Coca-Cola.

Finally, there’s the benefit of having a product appear on a Facebook user’s Timeline and Newsfeed.

According to Waddington, the Facebook “Want” button can be implemented in its present state, which he had done on his blog.

Facebook want button

For those of you who are savvy with FBML can try implementing the rather simple tag below.

<fb:want href=”…”></fb:want>

However, Waddington found that plugin returns an error. At the moment, though a developer can implement the button, it won’t do anything, nor will clicking “Want” show up in your Timeline.

facebook want button error

Among other tags that Waddington had uncovered that Facebook is testing out include “degrees,” “page events,” “privacy selector” and “social context,” a plugin that enables developers to select a keyword (including Coca-Cola and Harry Potter, which Waddington had tested on his blog) and return a list of the friends that have liked these pages.


Insta-checkout? New Instagram service lets you shop without leaving the platform

Shopping on Instagram no longer means leaving the platform to checkout in a web browser. Instagram checkout launched in beta today with a handful of retailers, allowing users to checkout without leaving the app.

Confused about RSS? Don't be. Here's what it is and how to use it

What is an RSS feed, anyway? This traditional method of following online news is still plenty useful. Let's take a look at what RSS means, and what advantages it has in today's busy world.

Dodge the cryptojackers with the best torrent clients available today

Looking for the best torrent clients to help you share all of that wonderful legal content you own? Here's a list of our favorite torrent clients, all packed with great features while dodging malware and adverts.
Social Media

Twitter is testing a handy subscription feature for following threads

Twitter has recently started testing a feature that lets you subscribe to a thread so that you’ll no longer need to like a comment or post to it yourself in order to receive notifications of new contributions.
Social Media

Yep, it’s not just you. Facebook, Instagram, and WhatsApp are down for many

Facebook's family of apps has been suffering issues for much of the day. Instagram, WhatsApp, Facebook Messenger, and Facebook itself have been out of action for users around the world, with the company scrambling to sort it out.
Social Media

Facebook may soon let you watch live TV with friends in Watch Party

Facebook Watch Party is designed to allow friends to watch together, even when they can't be in the same physical space. Now, that feature could be expanding to include live TV. Facebook announced a test of the feature, starting with live…
Social Media

Federal investigation digs into Facebook’s data-sharing deals

Facebook confirmed it is cooperating with a federal criminal investigation. According to a report, the company is under investigation for sharing user data with smartphone and tablet companies.
Social Media

Facebook explains its worst outage as 3 million users head to Telegram

Facebook, if you didn't already know it, suffered a bit of an issue on Wednesday, March 13. An issue that took down not only its social networking site, but also Instagram, WhatsApp, and Messenger. On Thursday it offered an explanation.

Snapchat could soon let you play games in between your selfies

If a new report is accurate, Snapchat will be getting an integrated gaming platform in April. The platform will feature mobile games form third-party developers, and one publisher is already signed on.
Social Media

Your Google+ public content will remain viewable on the web, if you want it to

Google's failed social network — Google+ — will soon be wiped from the internet, but there's a team of volunteers working right now to save its public content for the Internet Archive.

There’s more space on MySpace after ‘accidental’ wipe of 50 million songs

MySpace is no longer a safe refuge for music and media produced in the 2000s. It said that almost any artistic content uploaded to the site between 2003 and 2015 may have been lost as part of a server migration last year.

Intel and Facebook team up to give Cooper Lake an artificial intelligence boost

Intel's upcoming Cooper Lake microarchitecture will be getting a boost when it comes to artificial intelligence processes, thanks to a partnership with Facebook. The results are CPUs that are able to work faster.
Social Media

New Zealand attack shows that as A.I. filters get smarter, so do violators

The shootings in Christchurch, New Zealand were livestreamed to social media, and while stats show networks are improving at removing offending videos, as the system improves, so do the violators' workarounds.

Switch up your Reddit routine with these interesting, inspiring, and zany subs

So you've just joined the wonderful world of Reddit and want to explore it. But with so many subreddits to choose from, exploring them can be overwhelming. Here are some of the best subreddits to get you started.