Facebook reportedly testing a “Want” button for retailers

facebook-want-button

Facebook is reportdly testing a “Want” button to go along side its existing “Like” button.

First reported by Inside Facebook, the existence of the button was uncovered by developer Tom Waddington from Cut Out + Keep, who noticed that a disabled “Want” button had been added as an XFMBL tag — <fb:wants> — to-be added to the existing list of Social Plugins. Apparently this “Want” button could be used by third party developers, who can incorporate the button into an existing platform, likely an e-commerce site, or even a social platform like Pinterest that features products. In fact, the “Want” button will only work on Open Graph objects labeled as “products.”

Currently, the list of applications for Facebook’s “Like” button is innumerable as it’s currently found on blogs, product pages, events, and just about everywhere on the Web. Developing a standalone “Want” button, on the other hand, would be a powerful commerce solution for Facebook. The social network would be able to accumulate a database of product sentiment by shoppers, which could then be used by third party developers. Among the tools that developers could build are wish-lists, and product recommendations.

More importantly for Facebook, a product-focused button would be a boon to advertisers, who could then further target ads for Facebook users based on the users’ desires for similar products. Imagine the power of undercutting your competition. For example, an advertiser like Pepsi may offer a 30 percent discount for a 12-pack to the Facebook users who have “wanted” Coca-Cola.

Finally, there’s the benefit of having a product appear on a Facebook user’s Timeline and Newsfeed.

According to Waddington, the Facebook “Want” button can be implemented in its present state, which he had done on his blog.

Facebook want button

For those of you who are savvy with FBML can try implementing the rather simple tag below.

<fb:want href=”…”></fb:want>

However, Waddington found that plugin returns an error. At the moment, though a developer can implement the button, it won’t do anything, nor will clicking “Want” show up in your Timeline.

facebook want button error

Among other tags that Waddington had uncovered that Facebook is testing out include “degrees,” “page events,” “privacy selector” and “social context,” a plugin that enables developers to select a keyword (including Coca-Cola and Harry Potter, which Waddington had tested on his blog) and return a list of the friends that have liked these pages.

Mobile

Think iPhones can’t get viruses? Our expert explains why it could happen

If your iPhone has been acting strangely, then you may be concerned about the possibility it is infected with a virus or some malware. We take a look at just how likely that is and explain why iOS is considered relatively safe.
Social Media

Twitter is testing a handy subscription feature for following threads

Twitter has recently started testing a feature that lets you subscribe to a thread so that you’ll no longer need to like a comment or post to it yourself in order to receive notifications of new contributions.
Computing

Make a GIF of your favorite YouTube video with these great tools

Making a GIF from a YouTube video is easier today than ever, but choosing the right tool for the job isn't always so simple. In this guide, we'll teach you how to make a GIF from a YouTube video with our two favorite online tools.
Music

The best free music download sites that are totally legal

Finding music that is both free and legal to download can be difficult. We've handpicked a selection of the best free music download sites for you to legally download your next favorite album.
Photography

Selfie snapper attacked by jaguar during foolhardy photo attempt

Selfies with animals don't always work out too well, as a woman at a zoo in Arizona found out recently. Passing a safety barrier to get closer to a jaguar, the animal responded angrily by digging its claws into her flesh.
Social Media

Twitter wants you to help shape the future design of its app

Twitter is launching an app for testing new design features and it wants you to get involved. Those accepted into the program will have the chance to try out different conversation designs aimed at improving the user experience.
Emerging Tech

Professional drone racing is flying onto Twitter this summer

Professional drone racing is coming to Twitter for the first time this summer. Organizers hope the streaming deal with the social media platform will help the growing sport to further broaden its audience.
Social Media

Twitter takes a cue from Instagram and Snapchat with new quick-swipe camera

Twitter is giving the "what's happening" treatment to photos and video by allowing users to access the in-app camera fast enough to catch and share the moment. The new Twitter camera is now accessible with a swipe.
Social Media

Yep, it’s not just you. Facebook, Instagram, and WhatsApp are down for many

Facebook's family of apps has been suffering issues for much of the day. Instagram, WhatsApp, Facebook Messenger, and Facebook itself have been out of action for users around the world, with the company scrambling to sort it out.
Social Media

Facebook may soon let you watch live TV with friends in Watch Party

Facebook Watch Party is designed to allow friends to watch together, even when they can't be in the same physical space. Now, that feature could be expanding to include live TV. Facebook announced a test of the feature, starting with live…
Social Media

Federal investigation digs into Facebook’s data-sharing deals

Facebook confirmed it is cooperating with a federal criminal investigation. According to a report, the company is under investigation for sharing user data with smartphone and tablet companies.
Social Media

Facebook explains its worst outage as 3 million users head to Telegram

Facebook, if you didn't already know it, suffered a bit of an issue on Wednesday, March 13. An issue that took down not only its social networking site, but also Instagram, WhatsApp, and Messenger. On Thursday it offered an explanation.
Gaming

Snapchat could soon let you play games in between your selfies

If a new report is accurate, Snapchat will be getting an integrated gaming platform in April. The platform will feature mobile games form third-party developers, and one publisher is already signed on.
Social Media

Your Google+ public content will remain viewable on the web, if you want it to

Google's failed social network — Google+ — will soon be wiped from the internet, but there's a team of volunteers working right now to save its public content for the Internet Archive.