Sony: No PlayStation Vita price drop in 2012


Sony ain’t messing around at Gamescom 2012. You want games for PlayStation Vita? Sony’s got new games from Little Big Planet studio Media Molecule, it’s got new Killzone, it’s got PSone Classics—Who cares if Call of Duty Black Ops: Declassified looks shoddy? There are originals on there. Need more? All those PlayStation 3 games like PlayStation All-Stars Battle Royale and Sly Cooper: Thieves in Time come free for Vita through Cross Buy.

Great. Good for you, Sony. People like games, so games will convince them to buy your shiny machine. There’s a problem though: It’s expensive. Way too expensive for something that only plays video games. If people are going to buy that fingerprint magnet, you’re going to have to bring the price down. How about a Christmas price drop?

“No,” Sony Worldwide Studios chief Shuhei Yoshida told Eurogamer, “It’s too early.”

“People like cheap or free,” the executive explained in an interview at Gamescom, “Of course, cost reduction is one area our engineering team is working on. But we just launched the platform earlier this year. It takes time to do so. At a certain point in the future we would like to address the pricing issue for some of the people who are waiting. But this year we are trying to add value by creating different types of bundles. We announced we will provide Little Big Planet PS Vita bundle pack. That’s affordable for people who are looking for a good deal.”

Vita’s got even more attractive bundles coming. Assassin’s Creed III: Liberation will come packed in with a new white PS Vita in October. It won’t be enough to turn around Vita’s anemic sales though. Bundles are a good incentive it’s true. Many credit the Wii’s runaway success to its being bundled with Wii Sports. Nintendo learned the hard way in 2011 though that price is king in the modern age. The Nintendo 3DS only turned itself around once there were some decent games available and it cost significantly less than the Vita’s entry price of $250.

“The reaction to the hardware platform itself has been very strong,” said Yoshida, “But the actual sales of PS Vita, obviously we would like to see more uptake. We lots of feedback from consumers saying they would like to see more content, they would like to see their favorite franchises coming to the PS Vita.”

“So that’s our biggest focus now. The best way to realize the potential of the PS Vita platform is to provide the content. That’s absolutely number one.”

Games are priority number one, Mr. Yoshida. The best games in the world aren’t going to get people buying your machine though. Just look at the 2009 PS3 redesign and price drop announced at Gamescom for all the evidence you need.


Check out the best Green Monday deals for those last-minute gifts

Black Friday and Cyber Monday have come and gone, but that doesn't mean you've missed your chance of finding a great deal. We're talking about Green Monday, of course, and it falls on December 10.
Home Theater

Cutting the cord? Let us help you find the best service for live TV streaming

There's a long list of live TV streaming services available to help you cut the cord and replace your traditional TV subscription. Each is different in important ways, and this guide will help you find the best one for you.

Looking for a controller to play 'Super Smash Bros. Ultimate'? Try one of these

The Switch is the most versatile console around, and that means you might need a controller that's different from the norm. In fact, even the standard controller is a best weird. Here's our favorite Switch controllers.

PS4 vs. Switch: After weighing the pros and cons, which one comes out on top?

Nintendo Switch versus PlayStation 4: Which one has better overall value? We break down the pros and cons of each platform to tell you which of these consoles is truly worth the money.

This list of PlayStation 4 exclusives puts its competitors to shame

The PlayStation 4's game library and incredible selection of exclusive games could make anyone with an Xbox One or Nintendo Switch think twice. Here's our list of the latest and greatest PS4 exclusives.

Itching to fight in an online match with friends in 'SSB Ultimate'? Here's how

You can play online against your friends in Super Smash Bros. Ultimate, but it isn't quite as simple as you might expect from a multiplayer game in 2018. Here's how you can do so using the Battle Arena system.

Still trying to unlock your main in 'Super Smash Bros. Ultimate'? Try these tips

Super Smash Bros. Ultimate is Nintendo’s biggest entry in the series to date with over 70 characters to unlock, but the process can feel tiresome. Here are our tips to unlock your roster as quickly as possible.
Product Review

‘Super Smash Bros. Ultimate’ is an ode to gaming that lives up to its name

Super Smash Bros. Ultimate is a loving tribute to Nintendo and video game history. It’s a terrific multiplayer fighter that also has plenty for single-player fans to love this time around.

PlayStation Classic hacked in less than a week to play games via USB drive

Hackers have already managed to crack the PlayStation Classic, with programs now available to allow users to play additional original PlayStation games on the system via a USB drive.

‘Fortnite’ adds sword from ‘Infinity Blade,’ which disappears from App Store

Epic Games has added the Infinity Blade melee weapon to Fortnite just as it pulled all three games in the Infinity Blade trilogy from sale. The games are still available to download if you bought them.

How you can give your PS4 a fresh start with a factory reset

Learn the many ways you can factory reset your PS4. From reverting your settings to factory to doing a full wipe and reinstalling the latest PlayStation firmware, we cover it all here, step by step.

How to make a clan in ‘Destiny 2’ and where to go from there

Want to know how to make a clan in 'Destiny 2'? Here's everything you need to know, including how to design your clan's banner, earn extra loot, and help other players with guided games.

Put down the controller and pick up the best phones for gaming on the go

Which phones are the best if all you want to do is play some mobile games? We've done the hard work and put together a list of the best gaming phones on Android and iOS, so you can keep playing and winning.

Need help getting the Sleeper Simulant in 'Destiny 2'? We’ve got you covered

The Sleeper Simulant is one of the coolest new Exotic weapons you can unlock in the Warmind expansion of Destiny 2, but it's an involved process that will take awhile. Here's everything you need to know.