Skip to main content

Nielsen: Android tops iPhone in desirability among consumers

Google Android LogoAndroid has supplanted the iPhone as the most desired smartphone. According to a newly released Nielsen survey, 31 percent of consumers who are planning to get a new smartphone have indicated that Android is their operating system of choice. Apple’s iOS, and the iPhone it powers, was preferred by 30 percent of consumers. Nielsen’s survey was conducted from January through March of this year.

Those figures represent a shift from a year ago when iOS was a clear favorite among the those in the market for a new smartphone. A similar survey conducted from July through September of 2010 showed that iOS was favored by 33 percent of consumers. Google’s Android attracted just 26 percent of consumers.

In less than a year, Android now finds itself as the fairest of them all in the smartphone market. And it’s not just looking pretty. Android is attracting a greater number of sales, too. Half of respondents surveyed last month who had purchased a new smartphone in the last six months spent their money on an Android device. Only a quarter said that they had purchased an iPhone during the same period of time.

As it stands now, Android accounts for a majority of the activated smartphones on the market with a 37 percent share. Apple’s iOS claims 27 percent of the market. And as it looks increasingly likely that Apple will forgo its traditional summer launch for the next-generation iPhone, Android may have a golden opportunity to further extend its lead over iOS.

Editors' Recommendations

Aemon Malone
Former Digital Trends Contributor
Let’s be clear, Apple — it’s time to make a transparent iPhone
Deep Purple iPhone 14 Pro with Beats Studio Buds+ in Transparent

Apple has released a new product that's gotten a lot of attention because of an awesome new color option. No, it’s not an iPhone, iPad, or even an Apple Watch. Heck, it’s not even the AirPods Pro 2. So, what am I talking about?

Apple acquired Beats by Dre in 2014, and this week, Beats dropped the new Beats Studio Buds+, which are pretty similar to the AirPods Pro 2, but cost less dough. And they come in one of the coolest colors I’ve seen in a long time: transparent.

Read more
iOS 16.5 is bringing two exciting new features to your iPhone
apple launches ios 16 5 new pride wallpapers more wallpaper update

After about a month in the beta testing stage, Apple is finally rolling out iOS 16.5 to the public. This is a surprisingly nice update, as it includes a few new features and some bug fixes.

One of the headliner features of the iOS 16.5 update is the addition of new Pride Celebration wallpapers. This wallpaper can be used for the lock and home screens, and it is meant to honor the LGBTQ+ community and culture. This wallpaper is being released ahead of the Apple Watch Pride Edition Sport Band, which will be available starting on May 24.

Read more
I hate my iPhone’s keyboard, but this app made it better
Theming on SwiftKey

The iPhone does a lot of things right. From serving a secure environment, a smooth operating system, unmatched performance, and consistently good cameras, there are plenty of practically justifiable reasons to overlook any of the best Android phones in favor of a pricey iPhone.

Interestingly, Apple tends to take a conservatively slow approach when it comes to smartphone innovations and only serves them after nearly near-perfecting the formula. But the default iPhone keyboard is a tale of stagnation. Or, to put it more accurately, it’s absurdly feature-devoid and depressingly non-exciting.

Read more