Samsung, Nokia, and Apple dominate phone sales in spring 2012

Mobile phone market share for Q1 2012There aren’t many surprises when it comes to analyzing the top 11 manufacturers in the worldwide mobile handset industry in the second quarter of 2012. All the top brands you would expect to see are present and correct. The top three will surprise no one – Samsung, Nokia, and Apple (in that order). Of course, this analysis from ABI Research analyst, Michael Morgan, covers every handset shipped, not just smartphones.

Samsung accounted for 26 percent, Nokia shipped 23.1 percent, Apple 7.2 percent, ZTE 5.4 percent, and LG 3.6 percent. You can see the full run down on Fierce Wireless, which has detailed sales figures. Keep in mind, these are shipments rather than sales, but it still gives you a good idea of the top players.

Morgan runs through an analysis for each manufacturer on the list. We’ll give you the condensed highlights. Samsung is doing very well, with over 50 million smartphones shipped. Nokia shipped a roughly even split of Symbian and Windows Phone devices, but WP8 is liable to have a detrimental impact on sales of those WP7 devices. Apple’s iPhone sales slowed, but with the iPhone 5 just around the corner, we can expect a major spike for them soon.

ZTE made it into the top five for the first time ever. Huawei is another rising star from China, along with TCL (Alcatel). Things don’t look so great for LG, RIM, or Motorola, as they all showed a decline from the first quarter of 2012. Sony Mobile and HTC showed a slight improvement over their first quarter results.

With plenty of new releases on the horizon, we can expect the rest of the year to be an interesting battle. Can Apple catch Samsung? Probably not. Can Motorola turn things around with a new line-up? Maybe. Will Nokia’s new WP8 line make up for the WP7 smartphones already shipped? We’ll have to wait and see.

(Image via Fierce Wireless)


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