When you’ve launched the most hyped-up smartphone of the year so far, you’ll want to keep that momentum going with snippets of news about how well it’s selling, which is exactly what Samsung has done with the Samsung Galaxy S3.
As US buyers wait patiently for the arrival the latest Galaxy phone, Samsung’s telecoms head, JK Shin, has told Reuters that the company is expecting sales of the device to hit 10 million before the end of July.
Released in Europe at the end of May, the Galaxy S3 officially went on sale in the US last week, despite Apple’s best attempts to impose a temporary sales ban as part of its ongoing patent fight with the Korean firm.
Before the Samsung Galaxy S3’s release, it was suggested Samsung had received 9 million pre-orders, and as JK Shin’s sales estimation is cumulative, one must assume this was perhaps a little over the top. It’s also unknown whether either of these figures relate to sales made to distributors or users.
Samsung’s huge marketing push
Samsung has given the Galaxy S3 the best possible chance of success since the very beginning. The design and specification of the phone was a closely guarded secret before the massive launch event, and Samsung gave it a simultaneous release in 28 countries, just a few weeks after introducing it to the world.
By the end of July, the Galaxy S3 will be on sale in 145 countries and with 296 networks, making it the company’s biggest ever release of a phone. This massive push worked too, with networks such as Vodafone UK speaking out over its success, claiming the S3 was its most pre-ordered phone to date.
The promotion doesn’t stop here either, as Samsung is using its 2012 Olympic Games sponsorship to its advantage, by providing NFC-enabled Galaxy S3 phones to athletes, who can use the phone to make wireless payments in the Olympic Village.
The next iPhone is coming
A Herculean effort, then, and one which proves Samsung is serious about keeping its spot at the top of the mobile food chain for a while yet. But as this news spreads, storm clouds are gathering in the distance, heralding the arrival of perhaps the Galaxy S3’s only true challenger for 2012 — the next generation Apple iPhone.
The new iPhone, said to be blessed with a larger screen and a redesign, will “shame the Galaxy S3” according to Foxconn’s chief executive, and just like every other pre-release Apple product, there’s plenty of hype surrounding it already. It’s expected that Apple will reveal the next generation iPhone at an event in September or October.
Samsung may have a head start, but the battle for smartphone supremacy in 2012 has only just begun.
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