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What is Apple TV+?

Like Disney and AT&T, Apple is getting into the streaming game with a new service called Apple TV+. Apple TV+, which is live now, doesn’t have a deep content library like Netflix or Hulu, but some of the biggest names in Hollywood are getting paid big bucks to create exclusive content for the service. Interested in signing up for Apple TV+? Here’s everything you need to know.

Sign up for Apple TV+

Further reading

Cost and availability

Apple TV+ launched on November 1 and costs $5 a month. That’s $4 cheaper than Netflix’s bottom-tier subscription and a lot less than its maxed-out $16-per-month Premium membership.

Not sold? If you purchased a new Apple TV, iPad, iPhone, iPod Touch, or Mac after September 10, you can get a year’s worth of Apple TV+ at no extra cost. Students who subscribe to Apple Music for $5 a month get Apple TV+ free. For everyone else, a bundle combining Apple TV+ and Apple Music, which cost $15 a month when bought separately, is said to be in the works.

Current and upcoming content

The Apple TV+ launch lineup and its upcoming projects feature shows and movies from many high-profile actors and filmmakers. Here’s a list of the upcoming content coming to Apple TV+ over the next few months:

Coming Soon to Apple TV+

Home Before Dark is an American mystery drama web television series created by Dana Fox and Dara Resnik and produced for Apple TV+. The plot revolves around a girl who moves to a lakeside town where her father once lived. While there, she unearths a cold case that everyone, including her father, tried to bury. The show will debut on April 3.

Beastie Boys Story is an American documentary film, directed, produced, and written by Spike Jonze, alongside Michael Diamond and Adam Horovitz. It follows Mike Diamond and Adam Horovitz of the Beastie Boys, who tell you an intimate, personal story of their band and their 40 years of friendship together. The documentary will premiere on April 24.

Defending Jacob is an American crime drama web television miniseries, based on the novel of the same name by William Landay, produced by Apple TV+. The show picks up after a shocking crime rocks a small town, and an assistant district attorney finds himself torn between his sworn duty to uphold the law and his unconditional love for his son. The miniseries will debut on April 24.

Central Park is an American animated sitcom created by Loren Bouchard (creator of Bob’s Burgers), Nora Smith, and Josh Gad for Apple TV+. The show makes its debut on May 29.

Apple TV+’s flagship show is The Morning Show, a series that explores the behind-the-scenes drama of a morning news show. Apple has already ordered two seasons of the series, which brings Steve Carell back to television as part of a high-powered cast that includes Jennifer Aniston and Reese Witherspoon.

All of that star power doesn’t come cheap, though: Every episode of The Morning Show reportedly costs over $15 million, making it more expensive than the final season of Game of Thrones. A teaser trailer for The Morning Show (see below) was released in August.

Apple TV+ also includes the alternate-history drama For All Mankind. Created by Battlestar Galactica‘s Ronald D. Moore, For All Mankind explores what would have happened if the international space race never ended. Season one is available now, while season two is already in pre-production.

A half-hour comedy-drama called Dickinson stars Hailee Steinfeld as Emily Dickinson, the American poet who became famous years after her death. Apple describes the series as a look at “the constraints of society, gender, and family from the perspective of [the] rebellious young poet.” Despite its 1800s setting, the show features several modern flourishes. Apple has already ordered a second season.

Apple is also reportedly investing heavily in the post-apocalyptic drama See, which stars Jason Momoa and Alfre Woodard and is set in a world where what remains of humanity has been rendered blind due to a terrifying virus. Like For All Mankind and DickinsonSee season two got the go-ahead before the Apple TV+ launch.

Servant, a creepy drama from The Sixth Sense and Glass creator M. Night Shyamalan, tells the story of a young couple played by Lauren Ambrose and Toby Kebbell who lose their baby and cope by adopting a doll, which they treat as though it is real. They even hire a nanny (Nell Tiger Free) to care for the fake child, although there might be more to the young woman than she lets on. Harry Potter‘s Rupert Grint also stars.

Other launch titles include a reboot of ’90s kids show Ghostwriter, an educational puppet series called Helpsters from Sesame Workshop (the same company that makes Sesame Street), Oprah’s Book Club, and the animated Peanuts spin-off Snoopy in Space.

Stephen Spielberg is producing two upcoming series for Apple TV+. One is a reboot of Spielberg’s ’80s sci-fi/fantasy/horror anthology series, Amazing Stories. The other is Masters of the Air, Spielberg’s follow-up to Band of Brothers and The Pacific, which Tom Hanks co-produces.

While nothing has come of it yet, Apple recently signed a major deal with Gravity and Children of Men director Alfonso Cuarón. Under the terms of the pact, Cuarón will develop TV shows exclusively for Apple TV+. The partnership is said to last for five years.

Apple outbid rivals, including Netflix, to secure the rights for a musical adaptation of A Christmas Carol starring Will Ferrell and Ryan Reynolds. Reportedly, Apple is paying $60 million for the cast alone, putting A Christmas Carol‘s budget somewhere around $100 million, according to industry estimates. For a streaming-only movie, that’s a lot.

An adaptation of Isaac Asimov’s celebrated sci-fi saga Foundation starring Jared Harris (Chernobyland Lee Pace (Guardians of the GalaxyHalt and Catch Fire) begins filming soon. On the Rocks is an original feature film that will reunite Oscar-winning Lost in Translation director Sofia Coppola with star Bill Murray. An untitled comedy series from It’s Always Sunny in Philadelphia duo Rob McElhenney and Charlie Day, and a scripted series titled Swagger based on the life of NBA star Kevin Durant are also on the way.

Other  projects announced so far include the musical drama Little Voice produced by J.J. Abrams and musician Sara Bareilles; the anthology series Little America from the Oscar-winning duo behind The Big Sick, Kumail Nanjiani and Emily V. Gordon; Octavia Spencer’s Truth Be Told mystery series, a drama about a Muslim-American teenager titled Hala; and a Taika Waititi-led adaptation of Terry Gilliam’s Time Bandits.


Naturally, Apple TV+ is available on all modern Apple hardware, including all iPhone, iPad, and iPod Touch devices capable of running the latest operating systems, the Apple TV 4K and Apple TV HD, and third-generation Apple TVs. You can access Apple TV+ via Safari, Chrome, or Firefox web browsers, Samsung Smart TVs, and Roku devices. The Apple TV app is expected to come to Amazon Fire TV hardware soon.

The Apple TV app also came to Vizio SmartCast TVs recently, which allows users to utilize Apple TV+ and several Apple TV channels, like Showtime, CBS All Access, and Starz. Vizio owners can also enjoy Apple AirPlay 2 and HomeKit capabilities, which allows users to stream, control, and share content directly from their iPhone, iPad, or Mac. In other words, Vizio TVs just became a lot friendlier to iOS users.

Audio and video

All Apple TV+ original series will be available in 4K HDR, and most will also support Dolby Atmos sound. Apple TV+ supports up to six simultaneous streams across one subscription, and up to six family members can create their own profiles using their own Apple login credentials. Mac, iPhone, iPad, and iPod Touch users can also download Apple TV+ content to watch offline.

Beating Netflix at its own game

Apple TV+ is going to stand toe-to-toe with industry giant Netflix. You can tell by their ambitious project list that they aren’t holding back. Six films are scheduled for release each year, meaning Apple is competing with Netflix Studios on their own turf. Apple hopes to generate more interest in its streamer by using original content, much like Netflix found success in doing, and hopefully secure a few Academy Award nominations in the meantime.

The New York Post tells us that Apple TV+ will be utilizing top Hollywood talent to produce and star in their films. With this method, Apple hopes to duplicate the success of Roma, which shocked the film industry award scene back in 2019. Roma won Best Foreign Film and was a contender for Best Picture. Apple is also taking inspiration from Focus Features, the studio behind BlacKkKlansman, Won’t You Be My Neighbor?, and Dallas Buyers Club.

As the Post notes, Apple’s most debilitating disadvantage is when it comes to licensed content. Unlike Disney+, Amazon Prime Video, and Netflix, Apple will be relying on new productions to attract subscribers with no catalog of previously produced content, a pretty hefty disadvantage. Even though Apple is an influential tech giant, it lacks the Hollywood connections of veteran providers like Netflix or Hulu. That being said, offering subscribers a slate of new films is an exciting addition to the streaming service. It may even win Apple TV+ some attention during awards season.


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