Chrysler preps Dodge Dart marketing push during MLB All-Star game

Chrysler preps Dodge Dart marketing push during MLB All-Star game

The Dodge Dart media campaign won’t kick into high gear until September, but that hasn’t stopped Chrysler from giving us a glimpse at this hotly anticipated compact car.

The spot, which is titled “How to Change Cars Forever,” aired last night during the Major League Baseball All-Star Game and kicks off the Dart’s “New Rules” ad campaign.

With the Jay-Z and Kanye West single “No Church in the Wild” bumping in the background, we’re treated to a humor-filled, rapid-fire look at what goes into designing a car from the ground up: apparently lots of coffee and little sleep. There’s even a brief cameo by New England Patriots quarterback Tom Brady for that obligatory celeb tie-in.

“Adding a dose of fun, creative license and Dodge brand humor, [the ad] captures the meticulous process of starting with a simple idea and developing it into a revolutionary new car,” says Olivier Francois, head of marketing for Chrysler Group LLC. “[With the commercial] we wanted to provide a peek inside what it takes to bring a new car to fruition.”

And it would appear that they have succeeded, although we’re not exactly sure what “Dodge brand humor” equates to. Needless to say, it’s a fun and clever ad that will only serve to help push the Dart’s  much-hyped, and eagerly anticipated debut, which has already begun rolling out into dealerships across the United States. 

But don’t take our word for it; feel free to check out the ad for yourself down below. And then head over to our 2013 Dodge Dart first drive impressions.

Cars

Lime’s first carsharing service motors into Seattle this week

Lime may be better known for its app-based bike and scooter rental services, but in Seattle, Washington this week it's launching its very first carsharing service, similar to Car2go and Zipcar.
Gaming

These are the best Xbox One games available right now

More than four years into its life span, Microsoft's latest console is finally coming into its own. From 'Cuphead' to 'Halo 5,' the best Xbox One games offer something for everyone.
Digital Trends Live

Indiegogo’s CEO on how crowdfunding is going beyond fundraising

David Mandelbrot, CEO of Indiegogo, joins us on DT Daily to talk about how Indiegogo is changing its crowdfunding business to offer support and resources, which in turn would lead to more successful campaigns.
Gaming

Feeling nostalgic? Here are the 25 best Sega Genesis games

Although the company has since fallen into obscurity, Sega was an indisputable titan throughout the '90s. That said, here are 25 best Sega Genesis games that helped define its fabled decade.
Cars

Prep your car for the coming snow and sleet with these cold weather tips

Driving in the winter, whether downtown or across the country, is rarely easy. Luckily, we've put together a quick rundown of a few things you should do to winterize your car before the snow officially hits.
Digital Trends Live

DT Daily: Waymo’s driverless cars, ‘Fallout 76’ tips, and Racella

In today's episode of DT Daily, we discuss Waymo's foray into the ridesharing sector, along with various tips for making the most of the recently launched Fallout 76. We also sit down with singer Racella to chat about her new EP, Waves.
Cars

Many adults believe fully self-driving cars are already traversing U.S. highways

The American Automobile Association tested cars with features such as lane-keeping and adaptive cruise control and found them lacking in real-world conditions. Forty percent of surveyed U.S. adults think self-driving cars exist now.
Cars

Want to keep connected on the road? Here are 5 ways to add Bluetooth to your car

The best way to make an old ride feel young again is to bring it up speed with the 21st century. Here's how to properly add Bluetooth to your vehicle, via independent kits, vehicle adapters, or aftermarket head units.
Cars

Jeep’s outdoorsy Gladiator pickup truck bares it all ahead of schedule

Jeep will introduce the long-promised Wrangler-based pickup truck at the 2018 Los Angeles Auto Show. Named Gladiator, the model was designed to conquer the great outdoors, not for the construction site.
Cars

The hamster-friendly 2020 Kia Soul will rock out at the Los Angeles Auto Show

Kia has released a teaser image to preview the next Soul. Scheduled to make its debut at the 2018 Los Angeles Auto Show, the 2020 Soul will keep the outgoing model's boxy proportions but it will wear a sharper design.
Cars

2020 Toyota Corolla sedan aims to offer sharper handling, better tech

The 2020 Toyota Corolla sedan gets the same upgrades as the recently-introduced Corolla hatchback, including a firmer foundation, new engine, and more tech features. Will that be enough to keep the long-lived Corolla nameplate relevant?
Cars

Startup Rivian exits stealth mode with a bold promise to electrify off-roaders

Electric car startup Rivian has finally turned off stealth mode and provided details about what it's been working on since 2009. It will build battery-powered off-roaders instead of taking on Tesla and others in the luxury EV segment.
Cars

Honda will squeeze another model into its SUV lineup at the Los Angeles show

Honda will introduce a new SUV with a familiar nameplate at the 2018 Los Angeles auto show. It envisioned the 2019 Passport as a five-seater alternative to the eight-seater Pilot. The two models will share a platform and many tech features.
Cars

Uber rolls out rewards program that lets its most loyal riders lock in prices

Uber launched a new loyalty program today called Uber Rewards. It offers frequent riders credits to Uber Eats, car upgrades, and the ability to lock in prices on their most traveled routes.