Your computer isn't fast enough? Intel will send you a a key to unlock additional features of your CPU - for a fee.

Chipmaking giant Intel is launching a pilot program to test the market viability of processors that that can have additional features unlocked by downloading special software keys. Dubbed the Intel Upgrade Service, the program will be tested beginning this year with a single Intel processor—the Pentium G6951—which will reportedly be at the heart of consumer systems due to launch from Gateway and Acer later this year. The idea is that consumers or corporations can spend less money outright on a budget PC, then if they find they need more power, they can pay to unlock additional features of the processor—for a fee. The system downloads software keys from Intel, which in turn alter the firmware controlling the computer, unlocking features and capabilities.

According to materials available from Intel and industry reports, the trial will be will be taking place with a limited number of systems and customers. Systems could hit the market as soon as October.

While news of Intel’s pilot program has triggered an outcry amongst consumers and some industry watchers, Intel’s intentions with the program aren’t terribly clear. Most of the publicly-available materials about Intel’s “down the wire” upgrade services seem aimed at systems integrators, channel partners, and enterprise customers rather than everyday computer users. Lists of processor features unlocked via the upgrade mechanism seem mostly related to IT and enterprise management of systems, such as remote maintenance, access monitoring, and remote alert capabilities—at this point, it doesn’t seem as if Intel is looking at the service as a way to hamstring processor performance or disable features that, say, might be critical to gamers or everyday computer users. Rather, the company might be looking at firmware solutions that save it the cost of having to design separate processor parts aimed at low-end systems sold into large organizations.

Of course, if the enterprise market is receptive to the idea, Intel might try to leverage the technology into other areas. Applied to high-end consumer chips, “down-the-wire” upgrades might enable computer makers to lower their sticker prices for high-end and boutique systems—potentially gaining a price advantage in the marketplace—with consumers able to pay extra money later to unlock selected features of their processors.

Showing 5 comments

  1. Tim at 8:27am 23rd September 2010 That would be nice... if its anything like the HDCP encryption keys we will be able to freely download them from the internet!!!
  2. Sigh at 4:23pm 22nd September 2010 .... really? So... this is like you buy a porche, that is governed down to 50 MPH... then if you want, you can buy a code... that makes no physical changes, and would obviously have to made in advance, to unlock it too higher speeds. It would be one thing if they were say actually designing better software that would make it actually better - so they would have after the fact development costs - but this more sounds to me like they are just governing down chips potential and selling the potential off separately. The only reason/market I could see this being useful for is for homogenizing a group of systems - they could all be 1 build, and have the features unlocked on only the machines that needed it - ofc CPUs are prolly the last thing that needs homogenization tho...
  3. Alex Gittens at 2:19pm 22nd September 2010 @ Bystander, unless they try to enter the consumer market, they probably won't have to worry about crackers. Companies are probably much less likely to risk damaging their hardware with unsupported and illegal cracks.
  4. JDMT at 12:50pm 22nd September 2010 I have a solution to this problem! AMD!
  5. Bystander at 12:34pm 22nd September 2010 On the surface this doesn't seem like a terrible idea when used correctly. It's really no different than buying a budget processor and then later upgrading to a better one, except without having to purchase another physical chip, open your machine and break out the thermal paste. But doesn't this open the hardware manufacturer up to the whole piracy thing? If it can be unlocked with software then you know there is already someone out there working on an exploit, and the inevitable conclusion is cracked "unlockers" floating around on the net and another group of companies spending time in court trying to recoup their losses. If I were a hardware design/manufacturing company I would not be interested in opening this Pandora's Box. Pretty soon you will be able to download that car...
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