Infiniti to simplify naming structure in 2014

2013 Infiniti M

For 2014, Infiniti is scrapping all current nameplates and replacing them with either “Q” or “QX.” Additionally, Infiniti has hinted at a new luxury sports sedan, to be called the Q50, which will debut in Detroit at next year’s North American International Auto Show.

Infiniti believes this name change will bring it further into the luxury car world and recall memories of its first model: the Q45, which debuted in 1989. It’s not clear exactly why Infiniti believes this. It is clear, however, that the name change will make it far easier for customers to memorize the formerly counter intuitive naming structure.

Here is a list of current Infiniti product names that are destined for the trash bin: G Line, M Line, EX Line, FX Line,  and JX Line. It stands to reason that as these vehicles ascend through the alphabet, they get bigger and more expensive. This is true of some, but not all.

Infiniti naming structure

As you can see from the image above, the new naming scheme makes much more sense and the two-digit number suffix associated with the vehicles correspond to their place within the product line.

Our best guess as to why Infiniti has made the naming switch — aside from improved luxury branding — is simple: new engines and vehicles. Nissan, Infiniti’s parent company, has recently put a huge investment into EV technology. We imagine some of these new alternative platforms and drivetrains will find their way into the Infiniti lineup as well.

For further example of the importance of the new “Q” branding, take the current FX37, which is powered by a 3.7-liter V6 . Trying to fit a hybrid version powered by a 1.4-liter and an electric motor into that naming scheme might prove extremely confusing for customers. Though, how Infiniti will incorporate hybrid and EV nomenclature into its new “Q” naming system has yet to be revealed. The only concern we can see at this moment is how Infiniti will badge its all-wheel drive models with the new naming scheme. Would the Q70 be a Q70x and would that be confused on paper with the Qx70 by consumers? For now, we’ll just have to wait and see.


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