Payment disruption hits the enterprise as Revel launches its latest iteration, Atlas

Revel systems ipadIn case you haven’t noticed, the retail payment industry is ripe for disruption. In fact, said disruption in manifesting itself in a variety of ways. Square has its sights set on local vendors, and has amped up outreach by putting its units on shelves at Walgreen’s, Stapes, and FedEx. New app Paydragon has targeted the food cart line with user-friendly QR codes. Belly offers rewards systems — as well as iPads — to small retailers.

So what do all of these applications have in common? They’re aiming for the small, local, mom-and-pop types that are best suited for opening an iPad and setting up shop. Which means that the enterprise point-of-sale client is still up for grabs, and Revel Systems has staked its claims here. “We’re not going after the street vendors or people buying couches off of Craigslist – we’re going after the enterprise level POS system,” co-founder and CEO Lisa Falzone tells me.

If that weren’t already clear, its latest iteration, Atlas, makes certain Revel’s market intentions. The updated version includes a slew of capabilities for large chain, multi-location businesses that not only replace traditional cash registers but offer fully-featured management software (which includes payroll and employee scheduling services). The biggest upgrade, perhaps, is Atlas’ offline mode, which means that shoddy Internet service can’t keep the POS application down. “Everything is based in the cloud,” co-founder and CTO Chris Ciabarra says. “All the data gets downloaded immediately. With Atlas, it won’t go down. You won’t lose access.”

Also included in Atlas is multi-location support, which will handle sales tax depending on location — as well as, perhaps more importantly, the ability to handle the load. “This is very heavy duty cloud-based computer,” says Ciabarra. “We have multiple data centers. If one goes down, we bring one up automatically. And everything runs locally so users won’t even know the system went down. It’s a multiple failover process — in the cloud and in the iPad app. It’s engineered so that there’s no downtime.”

Revel Systems is a relatively young company, but has been able to put 500 Revel terminals out into the market. And that’s thanks to this surprisingly wide open playing field. When asked what their main competition is, Falzone tells me its the old-fashioned cash register. Businesses interested in making the POS solution switch find themselves heading toward Revel once they need a stronger service. A few months ago, she told me that she “didn’t want to name names” but that customers have come to Revel saying they need a better system. Revel partners with Geek Squad and supplies the hardware so the setup and installation are a smooth process. 

The Revel API means that the system will continue to grow. Falzone previously told me that there’s plenty of developer interest, saying LivingSocial, Opentable, and Groupon would be great applications to incorporate.

“There’s just so much demand for this system,” says Falzone. “Everyone in this industry has been working with touch surfaces their whole life with these systems, and they are looking for this product.”

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