Nintendo’s plan for digital distribution hinges on retailers

nintendos plan for digital distribution hinges on retailers new super mario bros  2 download

Also, check out our full review of the Nintendo 3DS XL.

Come August, Nintendo will enact big changes in the way that its games are consumed. Big in the metaphorical sense as well as the literal sense. The Nintendo 3DS XL will be out in August, so yes, playing 3DS games will indeed be made bigger. The larger change will come with the release of New Super Mario Bros. 2 though, the very first Nintendo game to see simultaneous release as a packaged retail game and as a digital download. The plumber’s gold-tinged adventure will drag the company that made it kicking and screaming into the video game business circa 2005.

The game is saddled with multiple responsibilities. It has to satisfy the millions of craven fans ravenous for new levels to jump through, but it also has to mollify retailers like GameStop, Target, and Amazon. Nintendo’s first-party games, especially the Mario games, have kept the company a viable earner for brick-and-mortar retailers as digital distribution has become more and more prevalent. The original New Super Mario Bros. sold more than 29 million copies over 6 years. The idea that 14.5 million of those sales might be made through Nintendo’s eShop can’t make GameStop very happy.

Nintendo’s corporate leaders around the world are working overtime to quell retailer fears. David Yamton, head of Nintendo’s UK business, spoke with MCV on Tuesday saying that Nintendo and retailers have to rely on each other to make it through the transition.

“From what we have researched, the download market has grown, but it hasn’t eatn into retail in the way many predicted,” said Yamton, “At the moment we have voucher cards—we’re not quite there to let retailers have just codes for a Zelda game. Yes, digital downloads can reduce the inventory risk—but if you give someone a card with a code it still has a value. There are some issues to work through, but it will happen in the not-too-distant future.”

Inventory risk be damned: What happens when stores don’t have even a card to sell people anymore? What incentive will there be to walk in and pay for a string of numbers and letters on a receipt? “I can’t speak for them all, but having spoken to places like GAME, they have seen an incredible rise in the sales of digital content,” said Yamton, “It’s working for them.”

Yamton also said Nintendo needs to help retailers and itself by better marketing its digital offerings. “One of the things we perhaps haven’t been so good at is telling you about the features we have. For example the downloadable games and other DLC—but we have been promoting it.”


‘Super Mario Party’ delights, frustrates, and leaves the party early

In many ways, Super Mario Party is a return from less-than-stellar entries in the long-running series. There's more strategy this time around, and it boasts an impressive collection of minigames. It's not always a party though.

Tired of waiting for the PlayStation Classic? Try one of these PS1 emulators

It's not always easy to get ahold of original PlayStation titles due to pricing and general availability. Emulators can solve that problem. Here are the top five PlayStation emulators.
Product Review

Mediocre battery and a big notch slight Google's otherwise perfect Pixel phone

Google’s Pixel 3 XL has two big flaws: The gigantic notch on the front, and mediocre battery life. That being said, this is the best Android experience you can find in a smartphone today.

Join the after-party with our 'Super Mario Party' unlockables guide

Unlock hidden characters and an exciting new mode called Challenge Road with our Super Mario Party guide. You'll be surprised at how simple it is to uncover all the little secrets this Nintendo party game has stowed away.
Product Review

The Oculus Rift is cheaper, the Vive Pro is better. Is the original Vive still worth it?

The Oculus Rift may have brought virtual reality into the public eye, but HTC’s Vive, built in partnership with Valve, does it better. Does the Vive still represent the true future of virtual reality, or are there better competitors on…
Emerging Tech

Awesome Tech You Can’t Buy Yet: DIY smartphones and zip-on bike tires

Check out our roundup of the best new crowdfunding projects and product announcements that hit the web this week. You may not be able to buy this stuff yet, but it sure is fun to gawk!

As deaf gamers speak up, game studios are finally listening to those who can’t

Using social media, personal blogs and Twitch, a small group of deaf and hard-of-hearing players have been working to make their voices heard and improve accessibility in the gaming industry.

Nvidia is slowly rolling out its next generation of GPUs. Here's what you need to know about them

Nvidia's new RTX 2000 series graphics cards are impressive pieces of hardware, with some amazing advancements and some rather high price tags to match. Here's everything you need to know about Nvidia's new top-tier cards.

Grab a comfy saddle — ‘Red Dead Redemption 2’ campaign clocks in at 60 hours

According to Rockstar Games co-founder and head writer Dan Houser, Red Dead Redemption 2 features a 60-hour story. Houser said "superfluous" content was removed from the game. It launches October 26 on PlayStation 4 and Xbox One.

Jump into an internet DeLorean and play free Commodore 64 games online

The Internet Archive has added more than 8,800 full Commodore 64 games to its software library. Here's how you can play them completely free in your browser without the need for a joystick.

‘Fortnite’ in-game tournaments will give you the chance to beat the pros

Epic Games is introducing in-game tournaments to Fortnite. The initial schedule includes five tournaments, with commemorative pins going to the victors. Down the road, the pins might grant you access into additional rounds.

Here's how you can keep up with your favorite streamers at TwitchCon 2018

From sessions with your favorite streamers to epic Esports tournaments, there's plenty to look forward to at this year's TwitchCon 2018. We cover how you can attend, where you can watch if you can't, and which events you don't want to miss.

Monsters you get in ‘Pokémon: Let’s Go’ can be transferred to the next main RPG

Pokémon: Let's Go, Pikachu! and Pokémon: Let's Go, Eeevee! monsters will be able to be transferred to the next main Pokémon RPG on Switch, according to game director Junichi Masuda.

Turbo-powered Quadcrasher crashes the party in new ‘Fortnite’ update 6.01

Season 6, week 4 marks the arrival of Fortnite update 6.10 patch notes. It brings with it the arrival of the new Quadcrasher vehicle, in-game tournaments, a ton of Save the World additions, and much more.