Meet Strand East, an IKEA-designed town

Strand East IKEA Town

The furniture industry isn’t enough for the Swedish company. Now, IKEA is moving forward with its urban development plans to create an entire neighborhood that’s built on sustainability, modest commercialism, and most importantly, a big sense of community.

Known as the Strand East, the prototype town will be located next to the London Olympic Park spread across 27 acres of land. This residential space can hold approximately 6,000 people and will look like a “reproduction of the sort of historic, chic downtown neighborhoods,” says The Globe and Mail‘s Doug Saunders who recently visited the site. But before you think IKEA land is just another showroom filled with funky named furnitures, think again. You can thankfully leave that allen wrench behind because this won’t be an IKEA-themed neighborhood as much as an IKEA-constructed one.

IKEA Infographic Strand East“We’re not just building another ‘development’ – this is about creating a neighbourhood,” the Strand East site reads. “A place alive with the hustle and bustle of residents, retailers and local business people alike.”

According to this Strand East infographic, there will be 1,200 rental homes, 40 percent of which can support families. Offering varied rental prices, these homes hope to bring in a range of demographics so the town is diverse in all aspects of social life. Strand East will also be “mostly” car-free and instead promote public transportation to help reduce carbon emission, and have spaces such as hospital and schools strategically placed so residents never have to worry about long travels. It will also utilize underground space for parking lots and tunnels that suck away garbage and waste so you don’t have to worry about taking out the trash. Lastly, the town will be powered by hydroelectric plants to maintain that green tech goal.

“We are in keeping with the IKEA philosophy: We don’t want to produce for the rich or the super-rich; we want to produce for the families, for the people,” Harald Müller, the head of LandProp (IKEA’s property development arm), told The Globe and Mail. “Our approach must be to get the right housing and office prices while delivering very good quality at the same time. We want to be smart enough in our design that we can offer the product for a reasonable price.”

Want to find a job in Strand East? The site also notes that 50,000m2 of land will be converted to office and commercial space, focusing on digital and creative businesses. Visitors to the area can also stay in a boutique hotel that houses 350 rooms and walk around public plazas or enjoy a water taxi ride that’s inspired by Venetian gondolas.

No word yet on whether IKEA will feature the $86,500 flat-pack homes we saw last month but the site sure will be an interesting place to look into living or visiting once it opens in 2013. To learn more about Strand East, visit the official site to stroll through the 3D blueprint and explore what the town aims to offer.

Image Credit: The Globe and Mail

Home Theater

Ikea’s Symfonisk Sonos speaker coming in August, priced to “reach many people”

If details in a newly released video are true, we could be looking at Ikea's new Symfonisk speaker collaboration with Sonos to be in stores as soon as August. And the price? Within reach of "many people."
Movies & TV

'Prime'-time TV: Here are the best shows on Amazon Prime right now

There's more to Amazon Prime than free two-day shipping, including access to a number of phenomenal shows at no extra cost. To make the sifting easier, here are our favorite shows currently streaming on Amazon Prime.
Movies & TV

Stay inside this winter with the best shows on Hulu, including 'Killing Eve'

It's often overwhelming to navigate Hulu's robust library of TV shows. To help, we put together a list of the best shows on Hulu, whether you're into frenetic cartoons, intelligent dramas, or anything in between.
Gaming

Get your pilot skills up to snuff for this week's 'Fortnite' challenge guide

The Fortnite season 7, week 7 challenges are now available. The major challenge this week requires you to visit all the Fortnite expedition outposts in the game and we walk you through how to get to each.
Emerging Tech

ANYmal dog robot can get back on its feet when someone pushes it over

Roboticists at ETH Zurich have demonstrated how their ANYmal four-legged robot is capable of taking a kicking and keeping on walking -- or getting back to its feet if it's pushed over.
Emerging Tech

A.I. finds non-infringing ways to copy drugs pharma spends billions developing

Researchers have demonstrated an artificial intelligence which can find new methods for producing existing pharmaceuticals in a way that doesn’t infringe on existing patents. Here's how.
Emerging Tech

Coinstar machines will let you swap cash for Bitcoin at your local grocery store

Coinstar, the company which owns the coin exchange machines found at grocery stores and elsewhere, will soon let you easily buy Bitcoin with your cash money. Here's how it will work.
Emerging Tech

Facebook hasn’t given up on the idea of building an internet drone

Facebook's efforts to provide internet connectivity from the skies using solar-powered drones suffered a blow last year when the company abandoned its "Aquila" drone project. But the company clearly hasn't given up on the idea.
Emerging Tech

World’s biggest fleet of campus delivery robots now transporting student meals

The world’s largest fleet of delivery robots on a university campus is coming to Fairfax County, Virginia’s George Mason University. Here's how the ordering and delivery process plays out.
Deals

Smart luggage does it all with wireless charger, built-in scale, GPS tracking

The SkyValet smart luggage, currently being funded on Kickstarter, offers solutions to many common travel struggles. With SkyValet, you no longer need separate portable chargers, a scale to weigh your bag, a lock, or a tracking device. It's…
Emerging Tech

The CRISPR baby saga continues as China confirms second gene-edited pregnancy

China’s official Xinhua news agency has confirmed that a second woman has become pregnant as part of a controversial experiment to create the world’s first genetically edited babies.
Emerging Tech

Elon Musk offers to help dig CERN’s new particle collider tunnel

CERN plans to put the Large Hadron Collider to shame with its proposed much larger Future Circular Collider -- and Elon Musk wants to help. Because, you know, he's not busy enough.
Emerging Tech

Once again, a drone has reportedly caused a shutdown at a major airport

Reported drone sightings near New Jersey's Newark Liberty International Airport forced flights to be halted early Tuesday evening. One of the drones reportedly came within 30 feet of an aircraft.
Emerging Tech

Scientists find a way to create a renewable supply of cancer-fighting T cells

In a major advance for "off-the-shelf" cancer therapies, UCLA researchers have shown that it's possible to create T cells with important cancer-killing receptors from pluripotent stem cells.