Nokia to 55-piece orchestra: ‘Can you record some new ringtones for us, please?’

nokia to 55 piece orchestra can you record some new ringtones for us pleaseWhen Nokia executives discovered that a survey of mobile phone users revealed that classical music ringtones were among their favorite, the handset maker decided to hire an entire orchestra to help record some original ditties of its own.

Before enlisting the services of Slovakia’s 55-piece Bratislava Symphony Orchestra, Nokia called upon its in-house sound designers to come up with 25 tunes which could be given the orchestral treatment.

“The 25 original pieces, called ‘miniatures’, were composed by five Nokia Design in-house sound designers,” Nokia Sound Design team member Aleksi Eeben said recently.

He added, “We started exploring the idea through contemporary classical and film music. However, the final result was original pieces that are distinctively ring tones: they are short, and they all have a functional sounds element.”

Audio production company Epic Sound also worked with Nokia’s sound designers to create the ringtones. Epic Sound’s Asbjoern Andersen said Nokia had “done lots of pioneering work to innovate and evolve sound on mobile phones. And I think bringing in a living, breathing orchestra really takes this to the next level.”

Anderson continued, “The Nokia mobile sounds are heard around a billion times a day, so a lot of work is put into ensuring that they would stand repeated listening in a lot of different environments and to give the products a unique, organic sound you don’t normally hear on mobile devices.”

Lasting between 14 and 53 seconds, some of the ringtones – such as Shimmering, Dewdrop and the curiously titled Bird Box – can already be found preinstalled on the recently released Nokia 820 and 920 smartphones, with more Nokia handsets getting them in the coming months.

So how about it – do you think Nokia’s hiring of a symphony orchestra was a smart move to help it stand out from the crowd, a sign that it’s prepared to go the extra mile to please owners of its handsets  – or simply a pointless gimmick which users of its devices won’t be particularly bothered about.

[via Telegraph] [Image: Stokkete / Shutterstock]

Emerging Tech

Awesome Tech You Can’t Buy Yet: Robo sidekicks, AC for your bed, and more

Check out our roundup of the best new crowdfunding projects and product announcements that hit the Web this week. You can't buy this stuff yet, but it sure is fun to gawk!
Movies & TV

The best movies on Netflix in August 2018, from ‘Blue Valentine’ to ‘Jurassic Park’

Save yourself from hours wasted scrolling through Netflix's massive library by checking out our picks for the streamer's best movies available right now, whether you're into explosive action, subdued humor, or anything in between.
Gaming

The best PS1 games of all time

Take a stroll down memory lane with the 50 best games ever released for the original PlayStation.
Mobile

Nokia's throwback 8110 4G smartphone is a design classic for under $100

HMD Global has launched the Nokia 8110 4G smartphone, a revival of a design classic with some modern tech inside. No, it won't replace your iPhone X, but it may complement it perfectly.
Mobile

Oppo F9 smartphone is a budget beauty with a teeny-tiny notch

Oppo has just unveiled the budget Oppo F9 with decidedly budget specs wrapped in an impressively attractive body with a gradient finish and a teeny tiny-notch on the nearly all-screen front. But it doesn't seem to be coming to the U.S. or…
Home Theater

Everything you need to know about Google’s Chromecast and Chromecast Ultra

Google's Chromecast plugs into your TV's HDMI port, allowing you to stream content from your tablet, laptop, or smartphone directly to your TV. Here's what you need to know about all iterations, including the 4K-ready Chromecast Ultra.
Product Review

The gorgeous Oppo Find X plays hard to get, but is it worth the chase?

Is the Oppo Find X the most beautiful smartphone we’ve ever seen? We think it’s right up there, but because it’s an import-only phone, you’ll have to put in some effort to get one. Is it worth going the extra mile?
Mobile

Google One subscriptions offer more cloud storage for low prices, other perks

Can't get enough storage on Google Drive, Photos, or Gmail? Google One is the new way to boost your cloud storage. But it's not just about more space -- Google One comes with a loads of benefits.
Mobile

Third-party call recording apps no longer work with Android 9.0 Pie

There is a lot to love about Android 9.0 Pie. But as users update their phones, they noticed an annoying new issue: Google removed a workaround an Android 9.0 Pie that developers used to power third-party recording apps.
Mobile

Motorola says 8 of its phones are set to receive Android 9.0 Pie

Android 9.0 Pie has been released. But is your phone getting Android 9.0 Pie, and if so, when? We've done the hard work and asked every device manufacturer to see when their devices would be getting the update.
Mobile

Motorola launches its iPhone X clone, the Moto P30, in China

Motorola may be planning to launch a new series of smartphones called the P30, P30 Note, and P30 Play. Leaked photos show the P30 has a similar design to the iPhone X, complete with a screen notch.
Mobile

Protect your titan with the best Samsung Galaxy Note 9 screen protectors

The Samsung Galaxy Note 9 is one of this year's best phones. But what if you break the screen? Thankfully we've got the best Samsung Galaxy Note 9 screen protectors to keep that 6.4-inch screen safe.
Mobile

Google is updating Android Go with Android 9 Pie Go Edition

Android Go is a lightweight version of Android that promises to improve the user experience on devices with low-end processors or 1GB of RAM or less. Here's everything you need to know about Android Go.
Social Media

Spice up your Instagram videos by adding your top tunes to the soundtrack

Have you ever taken a beautiful video, only to have it ruined by some jerk in the background yelling curse words? Here's a list of apps you can use to add your own music to Instagram posts.