Nokia to 55-piece orchestra: ‘Can you record some new ringtones for us, please?’

nokia to 55 piece orchestra can you record some new ringtones for us pleaseWhen Nokia executives discovered that a survey of mobile phone users revealed that classical music ringtones were among their favorite, the handset maker decided to hire an entire orchestra to help record some original ditties of its own.

Before enlisting the services of Slovakia’s 55-piece Bratislava Symphony Orchestra, Nokia called upon its in-house sound designers to come up with 25 tunes which could be given the orchestral treatment.

“The 25 original pieces, called ‘miniatures’, were composed by five Nokia Design in-house sound designers,” Nokia Sound Design team member Aleksi Eeben said recently.

He added, “We started exploring the idea through contemporary classical and film music. However, the final result was original pieces that are distinctively ring tones: they are short, and they all have a functional sounds element.”

Audio production company Epic Sound also worked with Nokia’s sound designers to create the ringtones. Epic Sound’s Asbjoern Andersen said Nokia had “done lots of pioneering work to innovate and evolve sound on mobile phones. And I think bringing in a living, breathing orchestra really takes this to the next level.”

Anderson continued, “The Nokia mobile sounds are heard around a billion times a day, so a lot of work is put into ensuring that they would stand repeated listening in a lot of different environments and to give the products a unique, organic sound you don’t normally hear on mobile devices.”

Lasting between 14 and 53 seconds, some of the ringtones – such as Shimmering, Dewdrop and the curiously titled Bird Box – can already be found preinstalled on the recently released Nokia 820 and 920 smartphones, with more Nokia handsets getting them in the coming months.

So how about it – do you think Nokia’s hiring of a symphony orchestra was a smart move to help it stand out from the crowd, a sign that it’s prepared to go the extra mile to please owners of its handsets  – or simply a pointless gimmick which users of its devices won’t be particularly bothered about.

[via Telegraph] [Image: Stokkete / Shutterstock]

Emerging Tech

Awesome Tech You Can’t Buy Yet: AI-powered cat toys, wallets, and food containers

Check out our roundup of the best new crowdfunding projects and product announcements that hit the web this week. You may not be able to buy this stuff yet, but it sure is fun to gawk!
Home Theater

The best movies on Netflix in October, from 'The Witch’ to ‘Black Panther’

Save yourself from hours wasted scrolling through Netflix's massive library by checking out our picks for the streamer's best movies available right now, whether you're into explosive action, subdued humor, or anything in between.
Music

Bolster your HD music catalog with the best high-res audio sites

Music connoisseurs relish HD audio, but scouring the web for all the best streaming and downloading sites can be a pain. Luckily, we've done the work for you. Check out our list, and let the high-resolution good times roll.
Product Review

Google’s Pixel 3 is a hair away from pocket-sized perfection

Google’s Pixel 3 smartphone is the best Android phone you can buy. It doesn’t have the best looks or the best hardware, but you’ll be hard pressed to find better software and unique A.I. functionalities.
Home Theater

Google Chromecast and Chromecast Ultra: Everything you need to know

Google's Chromecast plugs into your TV's HDMI port, allowing you to stream content from your tablet, laptop, or smartphone directly to your TV. Here's what you need to know about all iterations, including the 4K-ready Chromecast Ultra.
Product Review

Amazon’s child-friendly tablet is the complete package

Kids are tough on electronics and it’s difficult to police screen time and manage what they’re doing. The Amazon Fire HD 8 Kids Edition could be the affordable answer to your prayers, with a rugged case and worry-free warranty.
Product Review

Simple, smart, and affordable, Google’s USB-C earbuds are a must-buy

Google’s follow-up to its wireless Pixel Buds are the wired Google Pixel USB-C earbuds. It’s the simpler route, but the earbuds are still smart, deliver good sound, and -- best of all -- they’re affordable.
Mobile

Huawei Mate 20 Pro vs. P20 Pro: Which 2018 Huawei flagship is best for you?

If you're tempted by Huawei's latest flagship, the Mate 20 Pro, but you're uncertain how it differs from the P20 Pro which Huawei released earlier this year, then we have you covered. Find out exactly what sets these two phones apart.
Mobile

Strapped after your latest smartphone purchase? Check out our favorite MVNOs

Looking to switch from a major carrier to something a little more affordable? Luckily, there are a ton of great MVNO options to choose from. Check out our guide to the best MVNOs, from Boost Mobile to Google Project Fi.
Mobile

How to take great photos with the iPhone XS, Apple’s finest camera phone yet

The iPhone XS and iPhone XS Max feature the best cameras yet seen on an Apple smartphone, ready for you to get out and take great photos. Here's our guide to help ensure each shot you take is a winner.
Mobile

If you're light on memory, these are the best lite apps for Android and iOS

Looking to save data, storage, and reduce performance issues? Lite apps and Progressive Web Apps (PWAs) are the best options. Here's our roundup of lite apps and PWAs for all the most popular apps on the market.
Mobile

Master your new LG phone with these V40 ThinQ tips and tricks

With five cameras and awesome specs, the LG V40 ThinQ is one of the most innovative phones of 2018. While the V40 can get a great shot in any scenario, it's capable of so much more. Here are a few of our favorite tips and tricks.
Gaming

The Xbox app lets you access your console while away from home. Here's how

Microsoft's Xbox app can't do it all, but it does allow you to access your profile information and launch media content directly from your mobile device. Check out our quick guide on how to connect your smartphone to an Xbox One.
Mobile

Find out how to keep tabs on your phone with these helpful tracking tips

Need to keep tabs on the location of your cell phone or smartphone? Consult this guide for tips and tricks on how to track a phone, whether you're currently rocking Android, iOS, or something more old-school.