The introduction to our Facebook email address was just a little too quiet, and that could turn us off to any of its inherent value before we even give it a try.
While the project is still hush hush, we were able to get a better idea of Lytro's potential and what professional photographers think of the concept camera.
Lytro has grabbed our undivided attention, but while we click and refocus those gallery pictures in wide-eyed wonder, we have to ask what it will really mean for the digital photography industry.
With each new iOS iteration, a handful of outside developers see Apple recreating their products for native integration. Here are the handful that will see competition from iOS 6, some of which will rise to the occasion.
Ikea's forthcoming Uppleva television-meets-entertainment center might be something of an underdog, but it has some unique selling points beyond mere Swedish style.
And we have a surprise contender: Boxee jumps into the social video fray with its new app Cloudee, which will eventually integrate with its Boxee Box service.
New competition has pundits saying Google Maps hay day has come to an end. But that's hardly the case, as a coming refresh and it's solid ecosystem will translate to its longevity.
The app-based delivery system adds to its repertoire with Get It Now, which lets you order anything and have it delivery by its fleet of professional couriers - as long as you're in San Francisco.
An Instagram acquisition this is not: Facebook has scooped up SoLoMo app Glancee, which should nicely complement its mobile efforts, in a deal that screams 'talent grab.'