Apparently, it’s far easier to fight Darkseid and the demonic hordes of Apokolips than it is to break new ground in the digital distribution world. After all, DC Entertainment’s line of monthly comic books – including such hit titles as Batman, Green Lantern, Justice League and Action Comics – are more than a year from their much-publicized New 52 relaunch (from September 2011), but only now will they be offered on multiple digital platforms including Amazon’s Kindle Store, Apple’s iBookstore and Barnes & Noble’s NOOK Store.
The announcement of the partnerships was made earlier today as DC Entertainment confirmed that the entire line of DC Comics – which goes beyond the more well-known superhero line to include other imprints such as the mature reader Vertigo line and tie-in comics to such kid-friendly fare as Young Justice, Superman Adventures and various Cartoon Network cartoons – will be made available on what it called “the top three e-bookstores.” In the announcement, DC co-publisher Jim Lee said that, “As e-readers and tablets continue to explode in popularity, it’s important for us to offer consumers convenience and choice in how they download digital comics and graphic novels and these new distribution deals with the top three e-bookstores do just that. We’re very excited to work with Amazon, Apple and Barnes & Noble to bring bestselling DC Comics and Vertigo periodicals to their e-bookstores.”
Previously, only collected editions of these titles have been available through these three outlets, with the digital editions of the regular monthly print releases being limited to release through ComiXology.com (Initially, the collected editions were under exclusive release from Amazon, leading to Barnes & Nobles to pull the print editions of the books from their bookstores in protest; after the exclusivity period finished, both print and digital editions were added to B&N stores across the country). DC and ComiXology signed an exclusive partnership for the digitizing and digital distribution of their catalog in November 2010, initially beginning with back catalog material. In September 2011, coinciding with the publisher’s New 52 relaunch, ComiXology started to offer new releases on the same day as their print release; prices were set to match their print counterparts for the first four weeks of release, before dropping a dollar as each release became back catalog. DC has confirmed that its partnership with ComiXology is no longer an exclusive one, although it is unknown whether or not the new outlets will follow the ComiXology pricing model.
“We were the first to offer our entire comic book line same-day digital,” Lee continued, “and now we are the first to offer fans the convenience of multiple download options.” Each digital outlet will make the DC releases available as of today.
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