Instagram’s acquisition story has enough corporate intrigue to be The Social Network 2

Social Network Instagram“You know what’s cool? A billion dollars.” It’s one of the more often quoted lines from David Fincher’s The Social Network, and fits in rather well with Facebook’s recent acquisition of Instagram, for which it paid $1 billion in cash and stocks.

The deal was huge news at the beginning of April, mainly due to it being so unexpected, but became even more fascinating when it was revealed Mark Zuckerberg had taken the reigns and brokered the deal himself.

A reported three days of negotiations took place between Zuckerberg and Instagram’s CEO Kevin Systrom, primarily at Zuckerberg’s Palo Alto home, and were said to include the price being beaten down from $2 billion.

Facebook’s board didn’t know anything about the deal until an email from Zuckerberg told them it was about to be signed, and although he is still in control of the company, the discussions arising from that email must have been fascinating.

This story is a little one-sided, and makes Systrom out to be a pawn in Zuckerberg’s master plan. However, a report by indicates it wasn’t quite as clear cut as we first thought.

Social Network 2

One of the possible reasons for Zuckerberg moving so fast on the Instagram deal was a fear another company would swoop in and take Instagram for themselves; a threat Facebook wanted to neutralize. It seems this was perfectly justified, as Systrom had already been approached by Twitter, who offered “hundreds of millions” in return for Instagram.

Playing one offer against another to gain a better one sounds like standard business practice, but what makes this story more “cinematic” is Venturebeat’s hint of Systrom playing against Zuckerberg’s paranoia surrounding any decline in Facebook’s status or market share. They also say Facebook was Systrom’s preferred destination for Instagram anyway.

So why The Social Network 2? Well, aside from Facebook’s involvement in the story, it can be read that this time it’s Systrom who emerges victorious — a man who perhaps early on looks like he was intimidated by Zuckerberg, but turns out to have played him to potentially double an existing offer, and get his own way with where his company ends up.

Aaron Sorkin’s Social Network script is a thing of beauty, and he’d surely be able to weave his magic here too, although there’s a chance he could be busy negotiating a deal of his own, as he’s rumored to be considering penning the Steve Jobs biopic.

If a talented writer were to add a little more spice — and take the necessary artistic license —  to the corporate triangle of Facebook, Twitter and Instagram, the paranoid figure of Zuckerberg who is desperately trying to maintain his stature, and a manipulative pretender-to-the-throne in the form of Systrom; it’s an almost Shakespearean tale in the making.

Who knew company acquisitions could be this intriguing?

Social Media

Instagram feature that lets you reshare others’ posts may be on its way

Despite constant calls from many of its billion-plus users, Instagram has always refused to offer an option that lets Instagrammers reshare others' posts that appear on their feed. New reports suggest this could be about to change.

Your PlayStation 4 game library isn't complete without these games

Looking for the best PS4 games out there? Out of the massive crop of titles available, we selected the best you should buy. No matter what your genre of choice may be, there's something here for you.
Emerging Tech

No more scraping? Anti-frosting advance could mark end of frozen windshields

Hate frozen windshields in winter? Researchers at Virginia Tech may have found a way to banish them for good, thanks to the world’s first passive anti-frosting surface. Here's how it works.

Report: President Trump to spare Apple from tariffs on Chinese goods

According to a new report, Apple and other tech firms may be spared from the Trump administration's upcoming tariffs on Chinese goods. While devices like the Apple Watch were on a preliminary list, they have reportedly been removed.

Huawei is not-so-subtly trolling Friday’s iPhone launch

Apple launches the iPhone XS range to the public on Friday, but Huawei is out in force to remind the public what they could be missing out on (Hint: It's the Mate 20 Pro) by choosing Apple's latest smartphone.

How to buy the iPhone XS, iPhone XS Max, and iPhone XR in the U.K.

The new iPhone range is here, and it consists of three models: The iPhone XS, the iPhone XS Max, and the iPhone XR. You can buy the iPhone XS and XS Max in the United Kingdom now, so here's our guide on where to buy one.

Audio company Bragi is suing OnePlus over the word 'dash'

Despite taking steps to change to "Warp Charge," OnePlus is being sued by audio company Bragi over the phone manufacturer's continued use of the word "dash" in the Dash Charging used in OnePlus phones.

Need a do-over? Here's how to factory reset an iPhone, from XS on down

Resetting an iPhone can alleviate all sorts of software woes, and wipe away personal data should you sell your device or give it to someone else. Here's how to factory reset an iPhone from within iOS or iTunes.

The best weather apps for Android will keep you dry no matter where you go

You may not be able to change the weather, but you can at least be prepared for it. Check out our guide to the best weather apps for Android, so you'll always know what to expect when you step out the front door.

Android 9.0 Pie is finally rolling out to the OnePlus 6

Android 9.0 Pie has been released. But is your phone getting Android 9.0 Pie, and if so, when? We've done the hard work and asked every device manufacturer to see when their devices would be getting the update.

Keep the iPhone XS display crack-free with these screen protectors

Apple might have proclaimed the iPhone XS's glass as being its most durable ever, but that's not going to stop you from wincing if you drop your phone. Stay protected with the best iPhone XS screen protectors.

Apple iPhone XS Max vs. Huawei P20 Pro: Clash of the titans

Anyone seeking a great new smartphone with plenty of money to spend has two amazing options, but which is better for you? We pit the Apple iPhone XS Max vs. Huawei P20 Pro in various categories to help you choose.
Product Review

Don't let the bigger iPhones woo you away: The XS is still a masterpiece

Apple’s next smartphone is here -- the iPhone XS. We think it’s the perfect size for an iPhone, and it manages to impress with astounding performance, and sizable camera improvements.
Product Review

With its epic screen, Apple's iPhone XS Max is a phone you can live inside

The iPhone XS Max is here. Should you get the massive 6.5-inch iPhone from Apple? Or should you pick the smaller iPhone XS? We’ve been putting the Max through its paces to find out in our review.