Digital music provider Napster has teamed up with Best Buy to enlist new subscribers.
Under the terms of the deal, announced Thursday, Best Buy will promote Napster through in-store marketing and media advertising. It will also launch a co-branded version of the music service to be sold online through Bestbuy.com.
In return, Best Buy will get stock of Napster parent Roxio worth up to $10 million over the term of the multiyear agreement. The two companies will finance marketing activities jointly.
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