A group comprised of the world’s major broadband DSL industry service providers, consumer electronics and solutions vendors announced their intention to develop, standardize and support an open modelfor interactive entertainment services over broadband DSL.
The group is comprised of the following companies: Alcatel, Belgacom, Philips Electronics, Bluewin/Swisscom, Telecom Italia, Telefonica, Telekom Austria and Thomson.
With the number of worldwide broadband subscribers expected to reach 150 million by 2005, broadband is rapidly becoming a mass market and a lucrative distribution mechanism for online content and services.
Alan Pyne, director at Schema, Europe’s leading independent management consultancy in the technology and media markets, says: â€œThe provision for online content such as movies, games and music is now a major requirement for broadband’s 36 million subscribers. This presents a huge opportunity for the content, consumer electronics and telecoms industries, which we believe all benefit from the development of open standards.â€
To realize this significant market opportunity, the offering for broadband entertainment services would benefit from developing a common approach to the business and technical enablers between the major players in the service delivery chain.
Currently, the initiating group is developing a set of proposals to describe a model for the provision of broadband entertainment services in a profitable manner for every implied stakeholder.
The group will garner additional input and support from other broadband stakeholders including the content industries with a view to collectively submitting a proposal to the appropriate standards bodies later in 2003.