Facebook gets philosophical with ‘Chairs are like Facebook’ ad

chairs are like facebook

To commemorate reaching the 1 billion user milestone, Facebook released its first ever ad – an uncharacteristic move for the social network – that showcases the many ways and reasons people are using Facebook.

The minute and a half branded clip, titled “The Things That Connect Us,” illustrates how  Facebook is a platform for connecting with people using some heavy-handed metaphors involving chairs, doorbells, bridges, and even airplanes. “These are things people use to get together so they can open up and connect about ideas, and music, and other things that people share,” the video says.

To explain his vision for the video,CEO Mark Zuckerberg wrote in a post on Facebook, “We believe that the need to open up and connect is what makes us human. It’s what brings us together. It’s what brings meaning to our lives. Facebook isn’t the first thing people have made to help us connect. We belong to a rich tradition of people making things that bring us together.”

The “chairs” allusion tries to explain how we’re grounded when we sit and the situations in which this leads to interactions, whether you’re sitting on a bench, at a table, or in a classroom. As apt as Facebook might find this metaphor to be, the Internet is collectively giving the ad a big blank stare —  thanks in part to the fact that it begins with the chair reference and somehow makes it way to comparing Facebook with the universe. We’re all for hyped, overkill promos like this, but Facebook may have overshot just a bit. 

Despite any criticism, the company is busy celebrating its new user numbers. As we reported earlier, Zuckerberg has gone on media tour today with appearances on NBC News and a Q&A with Businessweek. A hackathon will also be held to mark the network’s 1 billion users. 

With the inevitable billion finally reached (and just to put this figure into perspective, this means that approximately one in seven people in the world are now on Facebook), there will likely be some changes coming to the platform. Zuckerberg has already hinted at his vision for the company during an interview with Businessweek.“I think there’s about to be a big push in commerce,” Zuckerberg explained, which has already started with the launch of Facebook Gifts.

Check out Facebook’s ad below and let us know what you think.

Emerging Tech

How emotion-tracking A.I. will change computing as we know it

Affectiva is just one of the startups working to create emotion-tracking A.I. that can work out how you're feeling. Here's why this could change the face of computing as we know it.
Digital Trends Live

Digital Trends Live: Facebook data security, Ubisoft helps Notre Dame, and more

Join DT Live as we discuss Facebook security issues, Ubisoft's plan to help rebuild Notre Dame, and more. We are also joined by Emily Teteut of Snap the Gap, Jennifer Sendrow of New York Public Radio, and DJ and producer Zeke Thomas.
Home Theater

Banish the buffer screen with these tips for silky smooth streaming video

If you’ve been having troubles with streaming Internet videos from Netflix and other services in HD, the problem may be your network. Here’s how to make sure your streaming video experience goes smoothly.
Social Media

How to download Instagram Stories on iOS, Android, and desktop

Curious about how to save someone's Instagram Story to your phone? Lucky for you, it can be done -- but it does take a few extra steps. Here's what you need to know to save Instagram Stories on both iOS and Android.
Social Media

Facebook, Instagram, and WhatsApp went down worldwide for 2 hours this morning

Chaos erupted on the internet this morning, as Facebook, Instagram, and Whatsapp all went down from 6:30 a.m. to approximately 9 a.m. Thousands of users were unable to access the sites or send or receive Whatsapp messages.
Mobile

Skype screen sharing for mobile will let you share your swipes on dating apps

Skype is prepping the launch of screen sharing for mobile so you can share your swipes on dating apps, shop with buddies, or, perhaps, show a PowerPoint presentation to coworkers. It's in beta just now, but anyone can try it.
Social Media

Facebook toys with mixing Stories and News Feed into one swipeable carousel

Facebook's News Feed could look a lot like Stories if a prototype the social media giant is working on rolls out to users. The design change mixes Stories and News Feed posts into a full-screen slideshow that users swipe left to navigate.
Social Media

No more moon showers as Facebook Messenger’s dark mode gets official rollout

Facebook Messenger launched a dark mode last month, but to activate it you had to message the crescent moon to someone. Now it's been rolled out officially, and it can be accessed in a far more sensible way — via settings.
News

Twitter has revealed a launch date for its handy hide replies features

Twitter has revealed a launch date for a feature that lets users hide replies to their tweets. The hope is that it will help the original poster filter out offensive or irrelevant content from conversation threads.
Smart Home

Oh, Zuck, no! Facebook rumored to be creating a voice assistant to rival Alexa

Facebook hasn't been a big player in the smart speaker market, but that may be changing: The social media giant is reportedly working on a digital assistant to compete against Alexa and others.
Social Media

Facebook says it unintentionally uploaded email contacts of 1.5 million users

Facebook says that over the last two years it unintentionally uploaded the email contacts of 1.5 million users as they signed up to the social networking service. The process has ended and the email addresses are being deleted.
Photography

After controversial video, China bans ‘Leica’ on social media

A video that referenced Tiananmen Square got the name of the camera company Leica banned from the social media platform Weibo. Leica says the video wasn't an officially sanctioned promotion.
Photography

Photography News: Instagram’s disappearing likes, the best photos of the year

In this week's Photography News, see why Instagram is testing a version that excludes the number of likes a post gets. Also, see the impressive winners from two photography contests and the latest features coming to the Fujifilm X-T3.
Photography

Earn more likes on your photos with the best cameras for Instagram

Looking to snap better Instagrams? Instagram doesn't demand high-resolution files, but upgrading your camera can deliver better bokeh and low-light quality. Here our the best cameras for Instagram.