Since Cablevision Systems Corp. launched its Voom nationwide satellite TV service in October, one in five customers who tried it have dropped it.
And later this year, subscribers may have another reason to dump Voom as it shifts to a bigger home satellite dish, nearly twice as wide, requiring the dishes installed so far to be replaced.
The startup problems are revealed in a document Cablevision filed this week with the Securities & Exchange Commission for the planned spinoff of Voom into a separate company.
Although Cablevision executives expected a turbulent shakedown period for the service, which stresses a wide array of high-definition TV channels, some of the problems go beyond their expectations, including the extra-high cost of attracting subscribers, according to the 180-page filing.
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