Twitter reaches out to non-users with new ’email tweet’ button

tweet via email

First Twitter invaded your Facebook feed. Then the screen of cable news networks everywhere. Next up: Your email inbox. Twitter today announced an email button that will make it even easier for users to share tweets with friends.

The primary target demographic with this latest update, says Twitter engineer Stefan Filip, are people who aren’t on Twitter already:

“If you’re like me, you probably come across tweets every day that you’d like to share. They might be funny or include a striking photo. They might be breaking news or feature old news. Of course, you can retweet any of these to your Twitter followers, but sometimes you want to share with another group, like your college roommates or your parents or a friend who isn’t yet on Twitter. That’s why we’re introducing the ability to email a Tweet directly from twitter.com.”

As Twitter further cements its reputation as a source for breaking news, the addition of email sharing may be one of the first signs that Twitter is trying to realign itself as a media company.

First, it will allow Twitter to organically expand its user base. Now it’s not a pain to send a tweet through email, should you want to share it with your grandmother. The email button sits in-line with the “Reply,” “Retweet,” and “Favorite” buttons. Without this button, users had to open up an individual tweet, copy the direct link, paste it into the body of an email or messaging service, and press send. Filip makes it clear that with just one click, users can share tweets online via email to anyone – not only other Twitter users. Should the content be worth reading, the recipients of these tweets might be motivated to sign up for Twitter.

Second, Twitter has long been used to distribute media by its users, making the email button a natural extension of that sharing function. Despite the popularity of social media, the data still shows that email and word of mouth are the two most popular forms of sharing news among Baby Boomers and Gen X, according to Knowledge Networks. Millennials, on the other hand, get their news from a “posted link” – in other words through social media channels. More importantly, Twitter is a mobile-first platform. While gaming and browsing the Web are other frequent activities on mobile devices, email still remains the most popular activity (based on a Pew study) on both tablets and smartphones. Second to this is the activity of consuming news.

Twitter might find that its users are sharing tweets with the older generation if done through email. According to a study by The Reuters Institute for the Study of Journalism, among those age 45 and older, 51 percent share news through email, and 71 percent recognize that Facebook is a popular platform for sharing news. This may indicate that those in this age demographic may be willing to change their news-sharing habits.

The email button will be rolling out in the next few weeks, and Twitter confirmed with us that metrics on the number of times a tweet has been shared via email will not be displayed.

Gaming

Kanye West wants to meet ‘Metal Gear Solid’ creator Hideo Kojima, for some reason

Rapper Kanye West wants to meet video game designer Hideo Kojima in New York. Nobody knows the reason behind the meeting, but fans are speculating that it may have something to do with Death Stranding for the PlayStation 4.
Home Theater

What’s new on Hulu and what’s leaving in January 2019

Our complete list of what's new on Hulu for January 2019, our personal favorites, and which titles will be removed will help you catch up on all the site has to offer -- and ensure you don't miss any titles heading into the streaming ether.
Mobile

How to use Samsung’s Bixby assistant for all of your smartphone tasks

Samsung Bixby is a powerful tool, but not the most intuitive one we've encountered. Here's how to set up and use every feature of Samsung's digital assistant, as well as what to expect in the future.
Mobile

These parental control apps will help keep your kids' device habits in check

Looking for extra security and monitoring on mobile devices? Take a look at the best parental control apps for limiting time and keeping watch on your child's phone usage and behavior. We have the top options for Android and iOS here.
Social Media

This band owns Twitter, according to list of top accounts and tweets for 2018

What was the biggest buzz on Twitter in 2018? Twitter's 2018 Year in Review highlights the biggest tweets, accounts, and hashtags. The most-tweeted celebrities, movies, TV shows, athletes, politicians and more in Twitter's 2018 trends.
Social Media

What do yodeling and Kylie Jenner have in common? YouTube’s top 2018 videos

In a true nod to the variety found on YouTube, the platform's top 10 list of videos from 2018 range from celebrities to sports, from perfectly tossing a picture frame on the wall to a kid yodeling in aisle 12 at Walmart.
Home Theater

It took Tom Cruise to raise awareness of this troublesome TV setting

Tom Cruise, in an unexpected PSA tweet, asks you to turn off motion interpolation on your TV, but stops short of how to do it. Here's more on the topic, along with links to a guide on how to rid your TV of the dreaded "soap opera effect."
Computing

Make a GIF of your favorite YouTube video with these great tools

Making a GIF from a YouTube video is easier today than ever, but choosing the right tool for the job isn't always so simple. In this guide, we'll teach you how to make a GIF from a YouTube video with our two favorite online tools.
Business

Amazon scouted airport locations for its cashier-free Amazon Go stores

Representatives of Amazon Go checkout-free retail stores connected with officials at Los Angeles and San Jose airports in June to discuss the possibility of cashier-free grab-and-go locations in busy terminals.
Social Media

Snapchat facial recognition could soon power a new portrait mode, code suggests

Digging into Snapchat's code suggests a handful of upcoming camera features, including a portrait mode. The feature appears to use facial recognition A.I. to blur the background. The code also suggests an updated camera interface.
Computing

Google+ continues to sink with a second massive data breach. Abandon ship now

Google+ was scheduled to shut its doors in August 2019, but the second security breach in only a few months has caused the company to move its plan forward a few months. It might be a good idea to delete your account sooner than later.
Social Media

Walkie-talkie voice messaging finally comes to Instagram

In its latest grab from messaging apps, Instagram now lets you send walkie-talkie style voice messages. Apps such as Facebook Messenger, WhatsApp, Snapchat, and iMessage have offered the feature for some time.
Social Media

‘YouTube Rewind 2018’ is about to become its most disliked video ever

YouTube is about to achieve a record it really doesn't want — that of "most-disliked video." Yes, its annual recap of featuring popular YouTubers has gone down really badly this year.
Social Media

GIF almost anywhere with Giphy’s new keyboard and sticker maker

We all love GIFs, but not every app supports them. Fortunately, the new Giphy' keyboard brings GIFs to any iOS app that supports multimedia. The update also comes with a new tool for creating animated stickers.