Dating site Tawkify, which has been helping its members bid farewell to singleton life since January, has added Klout scores to its system for helping to find the perfect match.
Klout examines the influence users have on social networks like Twitter and Facebook, coming up with a score between 1 and 100 based on how much someone’s posts and tweets “drive action.” According to Klout’s site, the score comes from how many people a user influences, how much they influence them and the influence a user’s posts and tweets have on the network as a whole.
E. Jean Carroll, co-creator of Tawkify and an advice columnist for Elle magazine, told Mashable that in her opinion the level of a person’s influence on the web can be as important as a profile photo.
“People with high Klout scores know how to listen and know how to react. They’re cute, smart and connected.” she believes. “It’s as powerful as someone’s height or weight.”
Before announcing the integration of Klout scores with Tawkify’s service, the two companies tested out its theory that Klout scores could make a difference by matching 30 couples and putting them in touch over the phone. Those matched had no idea their Klout scores had been involved in the matching process and, according to a Mashable report, 90 percent said they wanted to talk with one another again. That sounds impressive, although it’s not clear what percentage usually want to hook up again when the Klout scores aren’t used in the matching process.
Carroll seems convinced that Klout scores could go some way to helping singletons find their perfect partner, though recognizes the system won’t work every time.
“Sometimes, yes, a lawyer with the Klout score of 50 will get on the phone with a beautiful graphic designer and speak for seven straight stupid minutes about himself and the beautiful graphic designer will call us afterward and shout ‘Never match me with a moron like that again!’” she explains in a post on the Klout blog.
“A Klout score will never replace our match-making instincts,” Carroll says. “But we’ve found that Klout scores are an authentic measurement of sophistication, wit, cultural savvy and appeal — a much truer and more trustworthy measurement than the typical online dating site bull-hockey-factors of height, weight and income.”
Carroll puts this down to people telling lies in their profile. “On dating sites 81 percent people fib about their weight, height and how much money they make,” she writes in the post. “You can’t lie about your Klout score.”
If your forays into the world of online dating have ended without success, do you think incorporating Klout scores into the matching algorithm might be the way to go?