According to a post on Twitter’s official blog, last night’s Democratic National Convention keynote speech by the First Lady resulted in an impressive 28,003 Tweets Per Minute, almost double that of the Republican National Convention speech from Republican Presidential nominee Mitt Romney last week (He peaked at 14,289 Tweets Per Minute).
The most popular line from Obama’s speech was “We’ve got so much more to do,” which Twitter reported had 22,004 TPM – Something not entirely surprising, considering the bipartisan appeal of the line (“We’re not done yet!” for the Democrats in the crowd, while the Republicans could take it to mean “We haven’t managed to do what we promised in the last three years.” Would thatall speeches offered quite so much to everyone listening) – while the second most popular line was the equally-agreeable “Living the American Dream,” with 21,577 TPM. Third place went to “How hard you work matters,” which scored 18,669 TPM.
If Romney feels bad about being overshadowed by Mrs. Obama, perhaps he can take some solace in the fact that her 28K TPM last night also scored significantly higher than President Obama’s last State of The Union address, which only managed to reach 14,131 TPM as its peak – 156 TPM lower than Romney’s keynote from last week, should such things matter.
Overall, Twitter engagement with this week’s DNC seems up on last week’s RNC, Twitter’s Head of Government, News and Social Innovation Adam Sharp reported. “Although it’s just the first night at the Democratic National Convention in Charlotte,” he wrote, “people have already posted more than 3 million Tweets, including #DNC2012 and related terms. In comparison, there were 4 million Tweets sent throughout the three days of last week’s Republican National Convention (#RNC2012).”
It wasn’t just Mrs. Obama raising the numbers, either; Mayor Julian Castro, considered by many pundits to be an up-and-comer akin to President Obama’s status back in 2004, reached the Tweets Per Minute total of 11,503 during his much-anticipated speech. That number puts him higher than any individual speaker at the RNC last week with the exception of Mitt Romney, surprisingly (Somewhere, Paul Ryan is very upset… or else, working out for his P90X for the day). Last night’s other speakers Massuchussets Governor Deval Patrick and Maryland Governor Martin O’Malley also hit worthy numbers, with 6.909 and 7,502 TPM respectively.
All of which raises the question: Why?
It’s not that the Republicans are necessarily any less of a force on Twitter; Romney’s numbers have been rising impressively over the last few months, and he’s expected to reach parity with the President before too long in terms of TPM about their respective campaigns, so… Are people just more engaged with the DNC as a topic this year? And if so, why? Expect experts from both sides of the political divide trying to work that one out over the next few days, if not weeks.