This morning, TechStars hosted its latest startup class at this morning’s Demo Day, and as usual included a handful of standouts, including one Poptip. It’s a Twitter tool that helps users give the site the management dashboard it so desperately lacks.
For all its inherent usefulness – it’s timely, it’s current, it’s relevant, it’s simple – Twitter isn’t always easy to make sense of. The ease with which content important to you can get buried is enormous, and all the # symbols in the world aren’t always enough to get your attention. And if they aren’t timely (say, a reply to your weeks old tweet), tracking messages back to their origins can be tricky. It means that there are some barriers in front of discovering your actual effectiveness on Twitter.
Arguably one of the most popular tool for quantifying your “true reach” on Twitter is Klout. Klout has been a controversial service, largely because its more or less a social network popularity contest, and the act of assigning users a metric measurement of success has become a point of contention. There are other Twitter analytics tools of course, like TweetStats and Foller.me, but they don’t specifically pinpoint the efficacy of asking questions and getting answers on Twitter. For that, you turn to poll stat clients, like GoPollGo or TwitPolls, or you start paying for enterprise CRM products – but the experience isn’t as woven into Twitter as many would like.
Enter, Poptip. The dashboard tracks your questions (via a simple “cc/ #poptip” prompt you include with your tweet) and their corresponding answers. The interface keeps things crystal clear, segmenting your questions, the @ replies voting for the options you create with hashtag indicators, and also allows you to take misspellings or similar answers into account and add them to the correct pot.
It’s a remarkably simple and effective tool, which is why it’s getting so much attention. It’s the brainchild of founder CEO Kelsey Falter, and according to All Things D she’s already raised $640,000 toward the startup. It’s a fun tool for end-users, but it’s clearly geared to target brands for customer engagement purposes, which is obviously the avenue Poptip and applications like it have to take in order to make any money.