PopCap: Average Social Gamer is a 43-Year-Old Woman

Casual and social game publisher PopCap commissioned a survey of almost 5,000 consumers through Information Solutions Group looking at how U.S. and UK gamers approach casual and social games. More than 1,200 of the respondents played games on social networking sites at least once a week…but these people don’t seem to be the young tweens glued to their phones and Facebook and tweets: instead, the “average” social gamer is a 43-year-old woman.


“This study establishes social games as a fast-growing and quickly maturing pastime for an enormous portion of the population,” said Thinktank Research founder Robin Boyar, in a statement. “And with more than 80 percent of social gamers stating that playing social games strengthens their relationship with friends, family and colleagues, social gaming reinforces the core appeal of social networks.”

The detailed survey results (PDF) highlight some interesting differences between U.S. and UK social gamers: U.S.-based social gamers had an average age of 48, while the average age in the UK was 38, a full ten years younger. Furthermore, almost half (46 percent) of U.S. social gamers were over the age 50, where that figure was only 23 percent in the UK. There’s also a larger gender disparity in the UK: where 55 percent of American social gamers are female, that number increases to 58 percent in the UK. U.S. players also tend to tap into social gaming more frequently, with some 68 percent saying they engage in social games daily, compared to 55 percent of respondents from the UK.

The survey also found that Facebook is far and away the most popular site for social gamers, with some 83 percent of respondents saying they play games on the service, compared to 24 percent who play on MySpace and single digits for other social networking services like Bebo and Friendster. The survey also found that nearly half the time these users log into social networks, they do it specifically to play games.

However, social connections also vary by gender: some 62 percent of resopndents said they play social games with real-world friends, 56 percent with online friends, and 37 percent with total strangers. However, where 41 percent of U.S.-based players game with strangers, only 21 percent of UK respondents play social games with strangers.


You can score an Xbox One X and three games for $339, but you have to act fast

Microsoft’s latest console is easily the most cost-effective way to get your game on in 4K, and this sweet limited-time deal – which brings the Xbox One X and three games down to just $339 through April 17 – makes it even cheaper.

The best video games for kids, sorted by age group, for April 2019

There are a wealth of great games out there that both parents and kids can enjoy together. We compiled a list of 30-plus games across all genres that are sure to make family game night a great time.

If we get a Nintendo 64 Classic, it needs to have these games

The Nintendo 64 introduced a long list of top-tier games, but which were the iconic platform's best? From Mario Party to Ocarina of Time to NFL Blitz, check out our picks for the best N64 games.

Hey! Listen! Here's the entire Legend of Zelda series ranked from best to worst

The Legend of Zelda series is one of the most iconic video game franchises of all time, featuring more than a handful of the very best games ever made. We ranked all of the games in the series timeline from best to worst.

Relive Nintendo’s handheld golden age with the 25 best Game Boy Advance games

The Game Boy Advance was the swan song of the Game Boy era. It also happened to have a boatload of amazing games. We decided to countdown our 25 favorite GBA games from both first-party and third-party.

Hook up your stream setup at a great price with these Stream Deck alternatives

The original Elgato Stream Deck is a great device for managing your content while you stream games on Twitch, but there are plenty of Stream Deck alternatives that can do the job, as well.

Pro Super Smash Bros. Ultimate players react to Joker gameplay reveal

Joker's gameplay in Super Smash Bros. Ultimate was revealed and professional players are sharing their thoughts on social media. We also reached out to a pro player to get her first impressions and fears based on what she's seen.

Cuphead bosses ranked from easiest to hardest to wallop

Cuphead is notorious for being an exceedingly tough boss rush game. Now that the gorgeous action game has arrived on Nintendo Switch, we decided to rank all 19 of its bosses from easiest to hardest.

Travel in style with our guide to getting the Regalia mount in FFXIV

Final Fantasy XIV is currently running a crossover event with Final Fantasy XV, and the famous Regalia vehicle used by Noctis is part of the fun. Here is how to get the FFXIV Regalia mount.

Did Pittsburgh's Antonio Brown fall victim to the Madden Curse?

Join us as we take a tour through the long-running history of the Madden Curse — and Tom Brady's recent accolades. We all know John Madden is a longtime NFL talent, but is he also an agent of dark forces?

Get in control with some of the best Xbox One gamepads you can get right now

A number of different controllers are available on the Xbox One, from gamepads made by Microsoft, to third-party controllers loaded with special features. Here are the best you can buy.

Play The Sims 4 the way it was meant to be played using a keyboard and mouse

The Sims 4 recently added keyboard and mouse support on Xbox One and PS4, giving players the chance to experience the game as it was designed. Here is how to use keyboard and mouse in The Sims 4.

10 Nintendo Switch tips and tricks to get the most out of your hybrid console

Have a new Nintendo Switch? Awesome! It's a great console from the moment you turn it on, but owners can make it even better by using a few simple tips and tricks. Here's what every Switch owner should know.

Learn to uninstall a Steam game and clear some space on your PC

Looking to learn how to uninstall Steam games? You've come to the right place. In this guide, we walk you through the process step by step, whether you want Steam to do it for you or handle the process manually.