Windows Marketplace now called Windows Phone Store

windows phone store
Windows Phone 8 coverage

Amid Wednesday’s Apple hoopla, Microsoft announced a new design and rebranding of Microsoft’s Windows Marketplace. As expected, Microsoft has deployed design and algorithm changes, and rebranded the place as Windows Phone Store.

The rebranding includes updates to core features, and a refreshing, minimalistic redesign that simplifies the store’s look to put it in line with its Windows Metro Windows 8 design guidelines. You should find the site easy on the eyes.

The search box is one of the more significant updates, and now includes full Bing integration. Searches will allegedly provide “intelligent” results compared to the previous search functionality. For example, you’ll be able find the app you’re looking for even with typos, discover similar apps that won’t necessarily include the same key word as your search term, and find recommend apps in the same genre as your search.

Bing’s intelligence shines the more you conduct searches thanks to its machine learning algorithm. The Bing-integrated Store search engine will, over time, learn and output search results tailored specifically to what it believes you’d like to check out and download.

“We’ve been rolling out a much improved backend for both the Windows Phone Store and Windows Phone Dev Center. The welcome addition of Bing’s search engine is part of this infrastructure upgrade,” Director of Program Management at Microsoft, Mazhar Mohammad, wrote in Microsoft’s blog.

microsoft store games

While the major updates revolve around app discovery, Microsoft has also put a focus on curation. Microsoft staffers are curating their favorite apps within the subpage “Spotilight,” under the Apps + Games category. But under the hood, updates to its categories like “New + Rising” will surface top apps based on tweaked metrics that take into consideration how quickly an app is being downloaded. The “Best Rated” category takes into account customer ratings and the frequency of an app’s use. Adding to this, you’ll notice a standalone News section that curates articles related Microsoft’s mobile products that are syndicated from other publishers.

Microsoft has also recognized that many of its users (read: parents) have requested that sexual content be taken off its app store. While Microsoft hasn’t outright banned sex-themed apps (that abide by its guidelines), the company will instead bury such apps, making it that much more difficult to surface those types of apps in the search results. Of course, if you’re searching for the term “sex” then Bing will suggest what you asked for.

windows store logo comparison

Windows Phone Store rolled out first in Australia and New Zealand, and will launch in the rest of the world over the next few weeks.

Mobile

The Realme X is so cheap and so good that it defies the rules of economics

The Realme X has a 48-megapixel camera, an in-display fingerprint sensor, an AMOLED screen, and a Snapdragon 710 processor, yet it costs from $220. We've tried out the phone to see if it's too good to be true.
Mobile

Grab it as soon as it pops up: The OnePlus 7 Pro is now available for sale

The OnePlus 7 Pro has been revealed, and it's a monster of a phone with a stunning redesign, a pop-up selfie camera, powerful flagship specs, and a price that's hundreds of dollars less than the competition.
Mobile

Mad U.K. retailer slashes 99% off Google Pixel 3a price for a few lucky buyers

The Google Pixel 3 and Pixel 3 XL are considered to be two of the best Android smartphones, but it looks like Google could be prepping a midrange line. Say hello to the Pixel 3a and Pixel 3a XL.
Mobile

How to use recovery mode to fix your Android phone or tablet

If you’re having a problem you can’t seem to resolve with your Android device, or maybe you want to update it or wipe the cache, recovery mode could be what you’re looking for. Here's how to get your Android phone into recovery mode.
Home Theater

Why you can’t buy Car Thing, Spotify’s first hardware device

Spotify created a voice-activated, in-car device that lets you listen to music and podcasts. But Car Thing, as it is known, is not for sale. Instead, it will be used to gather data from a limited set of customers.
Social Media

Be the master of your own Insta-verse with multiple Instagram accounts

Whether you own a small business or have separate Instagram accounts for your five cats, we'll walk you through the process of switching between your multiple accounts on your Apple or Android devices.
Deals

Turn your Apple tablet into a laptop with one of these iPad keyboard cases

A keyboard case serves to both protect your iPad and give you a set of laptop keys. You don’t have to shell out tons of cash for a good one, either; if you’re looking for a way to turn your iPad into a 2-in-1 laptop, check these deals…
Mobile

Can Apple or Samsung steal the OnePlus 7 Pro's flagship killer title?

OnePlus has long been the go-to for flagship specs under a flagship price. But now Apple and Samsung have challengers in the arena, and they want the Flagship Killer crown for themselves. Who wins? We found out.
Mobile

Google Pixel 4 will reportedly ditch physical buttons and display notch

The Google Pixel 4 will reportedly feature massive design changes, including the removal of clickable power and volume keys in favor of capacitive touch areas. The smartphone is also said to be dropping the display notch.
Deals

Here’s one thing you need to do before giving your child a smartphone or tablet

Monitoring your kids' digital habits can be a challenge in today’s high-tech age, but great parental control software like Qustodio gives parents a much-needed advantage. Learn how you can protect your child from online dangers.
Emerging Tech

Experts warn 5G could interfere with weather forecasts, reducing accuracy by 30%

Experts and officials have warned that interference from 5G wireless radios could seriously compromise the ability to forecast weather, including the prediction of extreme weather events like hurricanes.
Mobile

Treat yo' selfie with one of these 13 apps made to beautify your pics

Selfies might be a phenomenon second only to karaoke, but they're not the easiest thing in the world to create. Thankfully, these awesome selfie apps for Android and iOS will make beautifying your self-portraits easier than capturing them.
Mobile

The best bezel-less phones cut all the right corners without losing space

As the smartphone industry marches toward a bezel-less future, we compare the shrinking bezels on the latest and greatest devices. Find out which manufacturers have the smallest bezels on their smartphone as we compare them side by side.
Mobile

Motorola One Vision vs. Nokia 7.1: Which is the best budget phone for you?

If you're trying to decide whether the Motorola One Vision or the Nokia 7.1 would be a better buy, then we've got you covered with this comparison. Find out exactly what sets these Android phones apart and which is best for you.