July saw Twitter dethroned as America’s second-favorite social network

july saw twitter dethroned as americas second favorite social network vevoWhen you think of the big social networks in the US, most people would probably start with Facebook, and then go to Twitter, and then perhaps mention Pinterest or something similar, going as much on the amount of discussion each network has generated in recent weeks and months. Turns out that they’d only have one right out of that top three, with July’s comScore rankings revealing that Twitter has been displaced as the second most used social media network in the United States. All hail our new silver medal winner… VEVO?

According to the July report from Internet audience measurement analysts comScore, VEVO ranked an impressive 56,337,000 unique visitors for the month, ranking 19th in the overall 50 properties online, while Twitter languished in 24th place with “just” 40,256,000 unique visitors (Facebook, of course, took an impressive lead, with more unique visitors that both Twitter and VEVO put together: 160,674,000, making it the fourth most trafficked property of the month and arguably one of the most trafficked sites overall; the three properties above it as all conglomerated properties – Google, Microsoft and Yahoo! sites).

Overall, media tends to lead Internet traffic in the United States; Comcast/NBCUniversal, Glam Media, Turner Digital, CBS Interactive, Viacom Digital and New York Times digital all make impressive showings in the top 20, with other media properties like Disney Online, ESPN, and Gannett showing up closely afterwards. Surprisingly, perhaps, given the amount of bandwidth it reportedly uses and the amount of attention it receives, Netflix doesn’t make the chart until the 37th place, with barely any separation from the likes of BuzzMedia and Fox News’ Digital Network (Its secret, perhaps, may be not that in the number of unique visitors it receives, but in the amount of repeat visits it generates and time visitors spend on the site; those Cheers episodes are almost half an hour, after all).

In terms of social network rankings, after the top three of Facebook, VEVO and Twitter comes LinkedIn (37,272,000 unique visitors), Yelp (32,939,000 uniques), Tumblr.com (26,929,000 uniques) and MySpace – Yes, MySpace – with 26,812,000 unique visitors for the month, ranking 44th out of the top 50 sites. Pinterest makes no appearance on the list, somewhat unexpectedly, although it can only be a matter of time. Outside the top 50, comScore reports that social networks in general saw a bump in July, something it puts down to “Americans having more leisure time” during the month; traffic to sites related to pets say an 18 percent spike, with fashion and style-related sites getting an 11 percent increase as visitors wanted to find out the latest summer fashions to keep up with. Someone, somewhere, needs to come up with a site filled with pictures of dogs modeling cutting-edge fashions in time for next summer; apparently, they’d make a killing.

Emerging Tech

Elon Musk receives FCC approval to launch over 7,500 satellites into space

Not surprisingly, SpaceX is thinking big with Starlink, its space-based global broadband network. This week, the company received FCC approval to launch 7,518 satellites into a low-Earth orbit for its satellite internet service.
Social Media

Build a wish list and shop videos with Instagram’s latest shopping update

Eyeing a product on Instagram? Now there are more ways to shop from the social network. Instagram just rolled out options to save products in a collection as users can also now shop from videos.

The 100 best Android apps turn your phone into a jack-of-all-trades

Choosing which apps to download is tricky, especially given how enormous and cluttered the Google Play Store has become. We rounded up 100 of the best Android apps and divided them neatly, with each suited for a different occasion.
Emerging Tech

New simulation shows how Elon Musk’s internet satellite network might work

Elon Musk has the dream of building a network for conveying internet traffic via thousands of satellites. A new simulation created by a computer scientist looks at how feasible the idea is.
Social Media

Dine and dash(board): Make a Yelp reservation from your car’s control panel

Already in the car, but can't decide where to eat? Yelp Reservations can now be added to some dashboard touchscreens. Yelp Reservations searches for restaurants within 25 miles of the vehicle's location.

Hackers sold 120 million private Facebook messages, report says

Up to 120 million private Facebook messages were being sold online by hackers this fall. The breach was first discovered in September and the messages were obtained through unnamed rogue browser extensions. 
Social Media

Facebook opens pop-up stores at Macy’s, but they’re not selling the Portal

Facebook has opened pop-up stores at multiple Macy's, though they're not selling Facebook's new Portal device. Instead, they're showcasing small businesses and brands that are already popular on Facebook and Instagram.

Switch up your Reddit routine with these interesting, inspiring, and zany subs

So you've just joined the wonderful world of Reddit and want to explore it. With so many subreddits, however, navigating the "front page of the internet" can be daunting. You're in luck -- we've gathered 23 of the best subreddits to help…
Social Media

Facebook Messenger will soon let you delete sent messages

A feature coming to Facebook Messenger will let you delete a message for up to 10 minutes after you send it. The company promised the feature months ago and this week said it really is on its way ... "soon."
Social Media

Pinterest brings followed content front and center with full-width Pin format

Want to see Pinterest recommendations, or just Pins from followed users? Now Pinners can choose with a Pinterest Following feed update. The secondary feed eliminates recommendation and is (almost) chronological.
Smart Home

Facebook's Alexa-enabled video-calling devices begin shipping

Facebook's Portal devices are video smart speakers with Alexa voice assistants built in that allow you to make calls. The 15-inch Portal+ model features a pivoting camera that follows you around the room as you speak.
Social Media

Vine fans, your favorite video-looping app is coming back as Byte

Vine fans were left disappointed in 2017 when its owner, Twitter, pulled the plug on the video-looping app. But now one of its co-founders has promised that a new version of the app, called Byte, is coming soon.

Social media use increases depression and anxiety, experiment shows

A study has shown for the first time a causal link between social media use and lower rates of well-being. Students who limited their social media usage to 30 minutes a day showed significant decreases in anxiety and fear of missing out.
Social Media

Twitter boss hints that an edit button for tweets may finally be on its way

Twitter has been talking for years about launching an edit button for tweets, but it still hasn't landed. This week, company boss Jack Dorsey addressed the matter again, describing a quick-edit button as "achievable."