LinkedIn begins rolling out notification feature to increase user engagement

linkedin notifications

LinkedIn is finally adopting another feature that you find in nearly all other social networks. Today the professional networking platform announced a notification feature that will keep you updated in real-time with the latest interactions between your connections and your content.

For instance, users will now receive a notification about articles that their network has shared from their homepage, updates about profiles views, as well as alerts of accepted connections.

Previously, content published on LinkedIn’s homepage would share the same retail space with a user’s personal updates, and connection confirmations would often get buried amid the shared content. Until now, there was no alert system of any kind, save for an easily-missed update on how many views your profile had accumulated over the week. While this information was available, it wasn’t brought to users’ attention. And timing, as many of us know in a competitive job market, is everything.

The new feature will appear on your profile as an envelope and a flag icon. The envelope icon will open up the messages in your inbox, while the flag will open up any relevant personal notifications. Every time you receive a new message or the latest notification, including comments, likes, accepted connection requests and others, a red circle will appear.

While the new feature offers its users the convenience of parting the personal notifications from their network’s content, the motivation behind the implementation of the feature is to keep its users constantly checking the site. It’s a strategy that not only reels users back onto social networks like Facebook, but dating sites like OKCupid make use of the rather addictive notification feature as well. These notifications should keep users more engaged with LinkedIn, particularly when the professional network releases the notification features to Android, iPhone and iPad devices.

Of course at the end of the day, the changes are fiscally motivated. When comparing LinkedIn to Facebook, LinkedIn’s users, spend far fewer minutes per month engaging with the site. Users on LinkedIn spend approximately 18 minutes per month, while Facebook users spend on average 6.35 hours per month. As LinkedIn follows in Facebook’s footsteps, it in fact has much room for improvement.

To LinkedIn’s merit howver, the company garners more revenue per minute spent on the site. LinkedIn rakes in $1.30 per user per hour, while Facebook receives just 62 cents per user per hour.

Some of you may not see the new feature appear right away, according to LinkedIn. But all members should see that their profiles have been updated within a few weeks.

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