LinkedIn is planning a Web redesign – just in time

time for a new linkedinLinkedIn has become something of a target recently. First, there was that security breach in which passwords were hacked – but luckily no user accounts were compromised and LinkedIn swiftly upgraded its safety practices. Crisis averted. Then rumors about something a Facebook jobs board probably raised a few eyebrows over at LinkedIn HQ; although reports downplay the upcoming product as a very light application. Still, competition from Facebook is always worth worrying about.

But then Twitter went ahead and dealt a serious blow by pulling integration from the professional networking site. In an effort to create a “consistent Twitter experience,” the microblogging platform is tightening up its control over how users interact with it – to be blunt, it’s cutting ties with smaller sites that it doesn’t need business from. Facebook is a big name with more users that benefits Twitter; LinkedIn, however, is small change in Twitter’s eye, so the site can kiss its imported Twitter feed goodbye.

On top of all this, a variety of new career-minded applications have surfaced challenging LinkedIn’s functionality. There’s no use arguing the site isn’t still the top resource for job hunting and hunters – but it’s becoming increasingly difficult to hold on to that status.

Basically, times have been better. But it looks like LinkedIn won’t sit idly by and watch itself become obsolete, because an overhaul is in the works. As first reported by TechCrunch, the site is planning a thorough redesign, updating its interface as well as giving social elements more spotlight — you can see an alleged rendition of what this makeover will look like below against a backdrop of the current Website.

old linkedin and new linkedin

Last month, LinkedIn CEO Jeff Weiner talked to Fortune about the state of the Website, saying that the application’s mobile success would drive how it evolved its Web app. “One of the key takeaways was the simpler we can make our products, the more intuitive we can make our products, similar to what the team did in mobile, the more value we can unlock,” Weiner said.

“And so this year you’re going to see us simplify a number of our pillar products on the Web. So, areas like the homepage, search results, the profile experience would be examples of that.”

LinkedIn’s mobile apps certainly have a more steamlined, sleeker look than via Web. They’re far more engaging, more interesting to look at, and while the alleged screenshots of what the new LinkedIn might look like aren’t identical, their definitely closer to it than the current Web product.

linkedin iphone app
current linkedin homepage

The bigger issue for LinkedIn isn’t a better looking site though — it’s keeping eyes there on its own accord. It doesn’t have Twitter or Facebook feeds to pull in, so there needs to be better social interaction and discovery elements in order to motivate people to login, participate, and create content. I don’t know about you, but unless I’m in the midst of the job hunt or looking for sources, using LinkedIn is a sign in, glance over, sign out process. I’ll occasionally share articles to the site, but not terribly often. And as far as interacting via LinkedIn, participation is minimal: if I use it to find a source, I’ll usually try contacting them by other means first.

LinkedIn could definitely stand to drive conversation and actual networking more, but there are also a few utilitarian features that would improve its usefulness. A tracking tool that charts your job hunting process would be great, as would better prediction algorithms about what companies and career opportunities I might want to check out.

This sounds like a lot of work on LinkedIn’s part, but really it’s just about evolving the product. The foundation for a working professional social network were laid a long time ago by LinkedIn, but clearly it’s time to answer the “what’s next?” question. 

Emerging Tech

Yamaha’s new app lets you tune your motorcycle with a smartphone

It used to be that if you wanted to tune your motorcycle’s engine and tweak its performance, you needed specialized tools and even more specialized knowledge. Yamaha’s new Power Tuner app changes that.
Home Theater

Plex is the latest player to contemplate the subscription streaming game

With massive reach thanks to its client app being supported virtually every media device on the planet, Plex is now looking at the future of its media curation platform. A future that may include free and subscription services.

Turn to these apps to help you in your next hunt for a job

Looking for a job can be a stressful experience, but these days, a simple mobile app can help you to find and apply for jobs all over the country -- here are some of the best job search apps for iOS and Android.

Keep up-to-date with the best news apps on iPhone and Android

Are the days of traditional newspapers and broadcast news dwindling? With apps this good, maybe. Catch up on the latest headlines on any platform with the best news apps on iOS and Android.
Social Media

No yolk! A photo of an egg has become the most-liked post on Instagram

Until this weekend, the most-liked post on Instagram was of Kylie Jenner's baby daughter, which has around 18 million likes. It's now been knocked off the top spot not by a stunning sunset or even a cute cat, but by an egg.
Social Media

Invite your friends — Facebook Events can now be shared to Stories

Facebook is testing a way to make plans with friends to attend an event -- through Stories. By sharing an event in Facebook Stories, users can message other friends interested in the event to make plans to attend together.
Social Media

A quick swipe will soon let you keep bingeing YouTube on mobile devices

The YouTube mobile app has a new, faster way to browse: Swiping. Once the update rolls out, users can swipe to go to the next (or previous) video in the recommended list, even while viewing in full screen.

Starting your very own vlog? Here are the best cameras to buy

Any camera that shoots video can be used to vlog, but a few models stand out from the crowd thanks to superior image quality, ergonomics, and usability. When it comes to putting your life on YouTube, here are the best cameras for the job.
Social Media

Twitter extends its new timeline feature to Android users

Twitter users with an Android device can now quickly switch between an algorithm-generated timeline and one that shows the most recent tweets first. The new feature landed for iPhone users last month.
Social Media

YouTube to crack down on dangerous stunts like the ‘Bird Box’ challenge

YouTube already bans content showing dangerous activities, but new rules published by the site go into greater detail regarding potentially harmful challenges and pranks, including certain blindfold- or laundry detergent-based stunts.
Social Media

Nearly 75 percent of U.S. users don’t realize Facebook tracks their interests

Did you know Facebook tracks your interests, including political and multicultural affiliations? According to a recent Pew study, 74 percent of adult users in the U.S. have no idea Facebook keeps a running list of your interests.

It’s back! Here’s how to switch to Twitter’s reverse chronological feed

Twitter has finally brought back the reverse chronological feed, allowing you to see your feed based on the newest tweets, rather than using Twitter's algorithm that shows what it thinks you want to see. It's easy to switch.
Social Media

Nearly a million Facebook users followed these fake Russian accounts

Facebook purged two separate groups behind more than 500 fake accounts with Russian ties. One group had ties to Russian news agency Sputnik, while the other had behavior similar to the Internet Research Agency's midterm actions.