NEC Launches New Phones In Malaysia

NEC will be introducing two new phones to the Malaysia market, the 'e238' and 'e101'.

Starting with these two new models with three color variation as one of the key products, NEC will pursue its new strategy to enter into the wider-range product market segment to appeal to various consumers in Malaysia. With the new and specific target market segmentation, NEC will further launch products answering to the requirements from every customer of each segment.

The new models introduced today are clamshell-shaped e238 & e101. They target a wider range of people, from business to individuals, with friendly, simple and stylish designs. The feature-packed e238 are equipped with 300,000 pixels digital camera with various camera functions, 1.9 inch color large TFT screen with 65,000 colors, JAVA and MMS. The e238 also feature 64 polyphonic ring tones and also support motion jpeg, movie CLI, MP3, IRDA and USB connectivity, among other things.

“Malaysia is one of NEC’s most important markets where NEC can demonstrate its full competence in mobile internet. NEC expects further strong initiatives by NEC Malaysia will help create the market and aid NEC in obtaining a leading position there.” said Mr. Orikasa.